The purpose of this essay is to apply critical thinking to how one large animal welfare corporation consistently engages in advocacy that is ineffective, purposely disingenuous and ultimately counterproductive to creating the only change for animals (to borrow a vague phrase they often use) that matters – a vegan world in which non-human individuals are not considered the property of humans. If you are vegan and support/promote this or other large animal welfare corporations that employ similar speciesist tactics, I would ask that you research and reconsider whether you agree that we cannot hope to dismantle speciesism (or oppose any form of oppression) while continuing to engage in it. If you agree, then the most sensible next step is to remove your support from such organizations and commit to unequivocal vegan advocacy. A good place to start researching is by reading the informative articles on UVE Archives, many of which have been audio podcasted on How To Go Vegan.
On June 8, 2017, I received an email from Vegan Outreach entitled “You have to hear about Israel!” Interested to see what VO was so eager to tell me, I opened the email and read their heartwarming tale (<–click here to read Israel’s story in its entirety) of a young man named Israel who was so “inspired… to change” by their compelling information that, two years after receiving their leaflet and having distributed 4000(!) leaflets to fellow students…
…he’s STILL not vegan.
Please note – I do not view Israel’s choice to be vegetarian rather than vegan as a failing of any sort on his part. He may well be doing the best he knows to do considering the information he’s been given. After all, who could blame any individual for adopting a vegetarian diet after receiving VO’s blessing right there in their literature? I do, however, see it as indicative of “Vegan” Outreach’s consistent failure to engage in anything that bears more than a passing resemblance to clear, consistent vegan education.
As I explained in detail in my previous essay regarding Vague-an Outreach, their literature* is problematic in that it, among other things, promotes vegetarianism, contains information that misrepresents what veganism is (a “trend”, a diet) and does not promote veganism as what it truly is – our minimum moral obligation to individuals of other species [*the booklet critiqued in that essay, Compassionate Choices, has since been revised and remains speciesist in much the same way as the previous version. I plan to critique the new version in the near future]. Here’s an excerpt from the essay:
It is shameful that an organization calling itself “Vegan” Outreach would shy away from asking people to live vegan in a clear and coherent manner. Instead, their literature reinforces the ideas that eating vegetarian is enough and that the enslavement of non-humans is a personal choice. If one’s goal is to convince people to take a strong and unyielding moral stance against the exploitation of vulnerable sentient individuals, it’s hardly a good idea to cater to and enable the inherent laziness and selfishness of the general public in an effort to achieve that goal. Such a strategy is in itself lazy and disingenuous and simply will not work.
With that in mind, I can’t say I’m surprised to learn that even Israel, their volunteer who helped them set “a new world record” (I’m sure the good people from the Guinness Book were on hand to authenticate that historic moment…) remains non-vegan two years after receiving his first pamphlet and after over 4000 more have passed through his hands.
When a “vegan” organization that brings in nearly a million dollars a year in donations can’t/won’t produce literature with a clear enough message to convince their own star volunteer to live vegan (not to mention the conversations that one would assume have gone on between Israel and other VO personnel over those two years), it’s hard to find faith that their efforts are very successful in convincing other less receptive members of the public to live vegan.
If, as the email says, every dollar donated “has the potential to create another story like this one” which means, in effect, that every dollar donated may result in a failure to educate another non-vegan to live vegan, then such donations only serve to exacerbate the problem of animal exploitation Vegan Outreach and other large, donation-based animal welfare corporations pretend to be working to solve.
When non-vegans aren’t properly educated to make the one commitment that truly matters – to live vegan – then “change for animals” is not “slow”. It’s nonexistent. “Vegan” Outreach knows this, which makes their self-serving pleas for more donations to effect unspecified “change”, speed up “progress” and help reach mysterious and vague “tipping points” both manipulative and hypocritical.
In the interest of full disclosure, I need to say that, while I’ve never come close to setting any leafleting world records, I am guilty of having handed out many pieces of “Vegan” Outreach litter-ature in my first ten years of living vegan and engaging in what I mistakenly believed to be effective vegan advocacy. Once I finally read the material and applied critical thinking to what I’d read, I was appalled at what I’d been foisting on the public and made the following vow:
As a committed abolitionist vegan, not only will I never hand a Compassionate Choices (or other Vague-an Outreach) booklet to another human being again in my life, but I would rather not hold such a piece of purposeful disinformation in my own hand ever again… unless on my way to a shredder.
“A philosophy and way of living which seeks to exclude—as far as is possible and practicable—all forms of exploitation of, and cruelty to, animals for food, clothing or any other purpose; and by extension, promotes the development and use of animal-free alternatives for the benefit of humans, animals and the environment. In dietary terms, it denotes the practice of dispensing with all products derived wholly or partly from animals.” – Vegan Society 1979
If we want people to live vegan, we have to promote veganism clearly and consistently, being careful not to equivocate, give mixed messages or enable the continuation of animal use in any other way. The dismantling of speciesism, through living vegan and educating others to live vegan, gives us a blueprint for treating all individuals as we ourselves wish to be treated – with fairness, justice and the right to live autonomous lives, free from the enslavement of more powerful “others”.
If you oppose at least one form of violent oppression because you recognize it is morally wrong, then to live in integrity requires opposing all forms of violent oppression because they are all morally wrong. Speciesism, simply by virtue of having the largest number of victims and the highest death toll worldwide, is the most egregious form of violent oppression our world has ever known. It’s time to dismantle speciesism, and the way to do that, again, is through living vegan and educating others to live vegan.
[I encourage all readers to click the blue links embedded in this essay and explore the information on those sites. Also, please read our Disclaimer regarding external sites, organizations, individuals, etc.]
If you’re like us at South Florida Vegan Education Group (SFVEG) – eager to see true change in the world and help shift the current paradigm that allows and demands the use of non-human animals as disposable, replaceable commodities to serve and satisfy human pleasures and conveniences – then we ask that you please consider making a safe, secure tax-deductible donation via our YouCaring page(<—simply click this link to be directed to our fundraising page) to further our vegan education efforts. All donations are tax deductible and are used to cover ongoing printing, travel and entry costs for participation in upcoming events which will help us provide important education to people across Florida and beyond.
***To understand how contributions are allocated, please see list of upcoming events and breakdown of costs below
We feel it is crucial at events such as these that there be a clear, consistentabolitionistvegan message that allanimal use is morally unjustifiable and find that such a message is rarely, if ever, presented amidst the cacophony of animal welfare groups and their pleas of reducing animal “cruelty” and “suffering” (rather than ending animal use) and other unclear, confusing and often confrontational “harm reduction” rhetoric. By directly engaging with the public in an educative fashion, our group provides a true vegan message in an unequivocal, straightforward and non-threatening manner.
We are passionate about empowering individuals with the knowledge that veganism is the primary means of dismantling speciesismand achieving the abolition of animal enslavement, exploitation and execution for human pleasure and convenience, and we do this in a unique way that challenges the status quo of the animal “welfare” movement (and the animal exploiters with whom they purposely partner) as it continues to focus on everything but veganism in order to maximize each other’s profits and keep the wheels of animal agriculture turning.
We are eager to bring our Vegan Education Station everywhere we can and are asking for your support in making that happen. Please donate if you are able and also share our campaign (<—simply click this link to be directed to our fundraising page) far and wide to give others the opportunity to join our support network!
As of today, here are the upcoming local events in which we plan to participate (in addition to ongoing tabling and other advocacy efforts):
[I encourage all readers to click theblue links embedded in this essay and explore the information on those sites. Also, please read our Disclaimer regarding external sites, organizations, individuals, etc.]
South Florida Vegan Education Group is a 501(c)(3) charitable organization. All donations are tax-deductible.
FLORIDA DEPARTMENT OF AGRICULTURE & CONSUMER SERVICES REGISTRATION # CH47564. A COPY OF THE OFFICIAL REGISTRATION AND FINANCIAL INFORMATION MAY BE OBTAINED FROM THE DIVISION OF CONSUMER SERVICES BY CALLING TOLL-FREE (800-435-7352) WITHIN THE STATE. REGISTRATION DOES NOT IMPLY ENDORSEMENT, APPROVAL, OR RECOMMENDATION BY THE STATE.
Speciesism, analogous with racism and sexism, can be defined as an unjust double standard created by humans placing higher moral value on some individual animals over other individual animals, based solely on the morally irrelevant criterion of species membership.
Speciesist Comment of the Day
Here’s a statement from one of the “superstars” of the animal welfare movement in an article promoting, among other welfarist strategies, MeatlessMeaningless Monday:
“It’s not about being perfect, it’s about moving in the right direction,” Nick Cooney, Executive Vice President of the non-profit animal advocacy organization Mercy for Animals and co-founderThe Good Food Institute, tellsBustle. “Keep in mind no one is perfect and change takes time. If you don’t think you can resist the craving [to eat animal flesh and secretions] right now, it’s much better to have a burger once a week than to give up entirely on your desire to move toward plant-based eating.”
[It should be noted that while MFA – and other large animal welfare corporations – lack moral consistency by promoting speciesism on a daily basis, they do maintain consistency in their messaging as versions of Mr. Cooney’s statement can be found in other MFA publications. This striking similarity in strategy to certain political organizations and individual politicians should not go unnoticed.]
Consider how such a statement would sound if the victims of injustice were human rather than non-human. For example, what if the issue at hand (no pun intended) were spousal abuse? It would sound like this:
“If you don’t think you can r̶e̶s̶i̶s̶t̶ ̶t̶h̶e̶ ̶c̶r̶a̶v̶i̶n̶g̶ resist the urge to beat your spouse right now, it’s much better to h̶a̶v̶e̶ ̶a̶ ̶b̶u̶r̶g̶e̶r̶ beat your spouse once a week than to give up entirely on your desire to move toward p̶l̶a̶n̶t̶-̶b̶a̶s̶e̶d̶ ̶e̶a̶t̶i̶n̶g̶ not beating your spouse altogether.”
When the innocent, vulnerable victims of violent injustices are human, advocates call for an immediate end to said injustices, rather than a gradual shift in a nonviolent direction. When the victims are non-human, advocates often take a much more relaxed, “take your time” approach.
Using one set of standards for human victims of injustice and another for non-human victims of injustice is an inherently speciesist position and is fundamentally unjust itself, as it would be if the sets of victims were not of different species but of different races, gender identities, sexual orientations, classes, etc. One cannot hope to effectively advocate against injustice while participating in injustice.
[I encourage all readers to click theblue links embedded in this essay and explore the information on those sites. Also, please read our Disclaimer regarding external sites.]
The problem is not how we exploit animals – the problem is thatwe exploit animals in the first place, so the solution is not to reduce animal abuse; it’s to eliminate animal use… and that solution lies in educating people to live vegan.
If you’re a bank robber and one day realize that robbing banks is morally wrong, you don’t seek better ways to rob banks – you just stop robbing them (unless you’re determined to be a criminal and are willing to pay the consequences if caught, or a sociopath and can’t determine right from wrong). To paraphrase the Roman philosopher Seneca’s wise words, there’s no point in trying to find the right way to do a wrong thing.
Meatless Monday – A Toothless Campaign
According to my research, the idea of Meatless Monday began nearly 100 years in the United States as a way to ration food to help with the war effort. It was revived in 2003, according to www.meatlessmonday.com, as a “public health awareness campaign” in order to address “…the prevalence of preventable illnesses associated with excessive meat consumption.” On their “Why Meatless?” page, in 11 paragraphs and 796 words, there is nothing that speaks about the suffering, confinement, enslavement and slaughter of the non-human animals the campaign is suggesting people abstain from eating one day a week. This campaign is clearly not part of any social justice movement intended to help abolish the property status of animals, nor to help any animal in any way – unless that animal is of the human variety and wants to optimize her/his health, as its stated aim is to help humans lower their risk of contracting preventable chronic diseases linked with the consumption of animal products (heart disease, diabetes, cancer and cardiovascular disease, to name a few). In short, Meatless Monday is rooted in the same self-centered egotism, speciesism and myth of human supremacythat allows humans the self-proclaimed “right” to destroy the lives of non-human animals wantonly and with no regard for their well-being, feelings or right to live autonomous lives without human interference.
Even though it’s clear that the Meatless Monday campaign has nothing to do with helping to bring an end to the exploitation of non-human animals (even though some people claim every meatless meal “saves” X-number of animals, as if skipping a hamburger results in, somewhere, a cow being magically transported from a slaughterhouse to a sanctuary), many vegans – including high-profile celebrity “vegans” – lend their names to and continue to support this campaign, rationalizing that it is “part of a journey” toward veganism –even though it promotes a version of vegetarianism rather than veganism. Some seem to believe it’s necessary to encourage non-vegans to take “baby steps” and that “every little bit helps”.
It’s my contention that one does not encourage people to practice ethical behavior only when personally convenient or in accordance with some arbitrary set of rules. Coddling those who continue to exploit others when they are well aware that their choices and behaviors condemn individuals to miserable lives and horrific, unnecessary deaths is simply unacceptable. We would never suggest that serial killers take “baby steps” and observe Murder-Free Mondays, would we? Of course not. We would explain to them why their behavior is wrong (assuming they didn’t already know) and demand they stop at once or face dire consequences. What consequences do we impose on those who pay others to do their killing for them so they can dine on the carcasses of vulnerable animals? None… but Nature does (see preventable chronic diseases listed above).
“Meatless” Does More Harm Than Good – From the Industry’s Own Mouth
Further, asking non-vegans to go “meat-free” may do more harm than good as it has been shown that people who give up meat for a short time tend to increase their consumption of animal secretions such as dairy and eggs to offset their deprivation of meat through that time period. Here is a quote connecting “meatless” campaigns and rises in egg demand and consumption from a 2015 interview on the Diane Rehm show (the specific audio clip comes at about 43:23, a courtesy for those who don’t want to sit through listening to rationalizations and justifications abouteggs and “welfare”):
“Just back to that other question about the ‘Meatless’. One of the reasons why the egg industry and demand is (sic) going up is because a lot of the families, like one day a week, are having meatless dinners and they’re substituting eggs for that meatless meal, so that’s another good reason why the egg consumption is going up in this country.” – Paul Sauder, president of Sauder Eggs, chairman of the American Egg Board and a board member of United Egg Producers
Interestingly, if that’s the effect of only one meatless meal per week, the net effect of an entire meatless day (3-5 meals?) such as on Meatless Monday or an entire meatless week would be to cause an even greater increase in egg consumption.
By encouraging non-vegans to take just one day off per week from a particular form of animal use, tacit permission and support are given for them to continue their use unabated the rest of the week. Is that really the message we want to give, whether directly or indirectly? Supporting animal exploitation 6 days a week instead of 7 is like supporting spousal abuse 85% of the time instead of 100%. Who does that?? Answer:
Perpetrators who want to get away with what they can whenever they can, that’s who.
There are those who support the baby-step “journeys” of non-vegans to become vegan – some of which take 2-3 decades or longer – and suggest we should “give them a break, they will eventually arrive”. While I understand that not every person will go vegan overnight (though many of us have), we vegans must remain clear that this is their choice and not our suggestion, remaining unequivocal that anything less than embracing veganism as the moral baseline for our treatment of individuals of other species is to continue being complicit in animal exploitation and needless death. For the billions of non-human animals who suffer and die waiting for “eventually” to happen, “eventually” is unacceptable and arrives much too late. If we see a woman being raped, we don’t go help her “eventually”, nor do we wait for the rapist to complete his “journey” to living a rape-free life, asking him to maybe rape a little less every day and applauding him when he goes a whole day without raping anyone.
What drives some people to accept such an unacceptable double-standard when the victims are non-human animals? The answer is speciesism, the most egregious and deadly form of oppression in existence on our planet today.
Veganism should be the starting point on a journey to live as ethically as possible, not some future goal to attain when one is finally ready to live nonviolently.
Some ask why this same debate repeats every “Meatless” Monday, so here’s why:
Every Monday, some people take a mere 16 hours off from participating in an endless worldwide animal holocaust and actually seem to believe this is somehow commendable and effective. During the Holocaust, I’m sure all the Nazis took naps now and then. That didn’t help their victims at all because, after nap time was over, the terrorism and killing continued. The sad reality of this ineffectual campaign is that every Meatless Meaningless Monday is immediately followed by Return to Terrorism Tuesday and We Keep Killing Wednesday (and on through the week). Imagine if there were campaigns for Rape-Free Fridays or Child Abuse-Free Thursdays – would we applaud those well-intentioned baby steps too? Isn’t it a better use of our limited time, energy and resources to work on creating Exploitation-Free EveryDay by consistently promoting veganism?
If we as vegans refuse to commit to a 100% effort toward clear, consistent, unequivocal vegan education, how can we expect non-vegans to commit to a 100% vegan life when, by engaging in and promoting speciesist single-issue campaigns, we’re essentially giving them permission to exploit animals most, but not all, of the time?
Baby steps are for babies. I challenge my fellow vegans to be the adults we are and stop promoting reduction over abolition, which only makes the unacceptable seem acceptable and maintains the speciesist status quo. This behavior is known as enabling and, the sooner it stops, the sooner real change begins.
If you’re already vegan, please stop making it OK for others to continue destroying the lives of non-human animals by lending your support to half-measures like Meatless Meaningless Monday and the other useless, ineffective and counter-productive single-issue campaigns promoted by animal welfare organizations that treat “vegan” like a dirty word. Instead, let’s focus our efforts on clear, consistent vegan education wherever and whenever we can, being unequivocal about the idea of veganism as the moral baseline for our treatment of the animals with whom we share this small planet.
[I encourage all readers to click the blue links embedded in this essay and explore the information on those sites. Also, please read our Disclaimer regarding external sites.]
I received a call today about participating in a marketing focus group on auto care and the caller asked me as part of the questionnaire, “If money wasn’t an object, what would you love to spend your life doing?” I immediately replied, “Educating people about a social justice issue near to my heart – veganism.”
My friend and fellow vegan educator Colin Wright wrote an essay about engaging in vegan advocacy over the phone and I thought about his ideas at the moment I decided to shift the conversation into a potential vegan education experience (please read Colin’s excellent essay hereand consider perusing the rest of his site for more information and ideas).
The caller (a 51-year-old gentleman named John) and I ended up talking for over 20 minutes and, in that time, he asked and I answered questions about plant-based nutrition – protein, B12… the usual – and I explained the ethical reasons for veganism to him, to which he said he agreed. His questions were insightful and he seemed interested in and agreeable to the answers I provided. It turns out he’d had a couple of close relationships with vegans in the past, so he wasn’t a total stranger to what I was presenting. I was sure to direct him to VeganEducationGroup.com and HowToGoVegan.org as resources for further information.
When the call was coming to an end, I thanked him for taking the time to speak with me and to ask me the questions he didn’t have to ask, as well as for listening thoughtfully to the answers. I ended by stating, “If you believe that causing unnecessary harm and death to innocent, vulnerable beings is wrong, then you stop engaging in behaviors that bring those results. To do that, you begin by living vegan.” He said, “I agree!” and thanked me for the conversation.
Slightly tangential note: There’s nothing “scary” or “off-putting” about the word vegan or the idea of veganism, despite what some large animal welfare corporations would want people to believe (and they propagate that myth to further their own ends and increase their profitability at the expense of the animals they purport to be “helping”). When presented in a calm, rational and respectful manner, there is nothing about veganism that drives people away. On the contrary, these ideas of nonviolence, fairness and true justice for all resonate deeply with those who hear them and frequently foster internal and external changes that can and will shift the current speciesist paradigm that demands the enslavement, exploitation and execution of the most vulnerable members of our global society – non-human individuals.
[I encourage all readers to click theblue linksembedded in this essay and explore the information on those sites.]
I received a marketing email recently from animal advocacy group Donations Over Animals Compassion Over Killing asking me to “Take the 7-Day VegPledge“. They state they are “empowering thousands of people to pledge to choose vegetarian foods for at least seven days” (as if anyone needs to be “empowered” to choose to eat vegetables), making the case that, since there are …”52 weeks in a year… Why not make one of them meat-free?” and that “Every time we choose a meat-free meal, we can protect our health, the planet, and animals!” As usual, the animals have been placed last on the list behind human self-interests.
When we put COK’s “VegPledge” message in the Reality Machine, here’s what we see:
Asking people to go “meat-free” one week out of 52 is the equivalent of asking them to cease their complicity in only one form of animal exploitation 1.9% of the year, leaving the door open to continuing to consume animal flesh (and seceretions) the other 98.1% of the year. I’ve heard of picking low-hanging fruit, but this fruit’s already fallen off the tree and is rotting on the ground.
To the question of “Why not make one [week] meat-free?”, I would answer that COK hasn’t provided a compelling reason to do so. Positioning VegWeek primarily as “a way to discover the many benefits and flavors of vegetarian eating”, promising enticements like “lots of deals, discounts — and you might win prizes”, calling it “a simple way each of us could help the protect the planet”, providing a list of celebrities and politicians who are “touting the many benefits of choosing more plant-based meals” and asking people to “Join the Fun” deftly omits the only reason that truly matters: the violent victimization of billions, if not trillions, of sentient beings every year to satisfy human pleasure, comfort and convenience.
Does COK believe that going “meat-free” seven days out of the year (which tacitly condones the consumption of animal flesh the other 358 days per year) is bringing us closer to the abolition of animal exploitation? It’s not as if the animals currently confined and scheduled for execution so that their bodies can be disemboweled, dismembered and distributed for sale in neat packages will be spared that fate when some unknown number of people take a one-week meat vacation this April. The results will be the same as if it never happened – all those animals will die and be eaten soon enough, and most likely by the same people who didn’t eat them that week. To believe otherwise is to employ a form of magical thinking that is counterproductive to the cause of eliminating the violent oppression of non-human animals.
[For a deeper look at the idea of magical thinking as it relates to animal advocacy and vegan education, please read this essayfrom HumaneMyth.org]
Once again, with this blatantly speciesistcampaign (if the victims were human, no advocacy group would dare encourage a 0.019% effort in helping end their oppression), an organization that appears on the surface to have the best interests of non-human animals in mind fails to take into account the myriad ways these individuals are exploited other than for “meat”, such as for clothing, entertainment, medical testing. Further, asking non-vegans to go “meat-free” may do more harm than good as it has been shown that people who give up meat for a short time tend to increase their consumption of animal secretions such as dairy and eggs to offset their deprivation of meat through that time period. Here is a quote connecting “meatless” campaigns and rises in egg demand and consumption from a 2015 interview on the Diane Rehm show (the specific audio clip comes at about 43:23, a courtesy for those who don’t want to sit through listening to rationalizations and justifications about eggs and “welfare”):
“Just back to that other question about the ‘Meatless’. One of the reasons why the egg industry and demand is going up is because a lot of the families, like one day a week, are having meatless dinners and they’re substituting eggs for that meatless meal, so that’s another good reason why the egg consumption is going up in this country.” – Paul Sauder, president of Sauder Eggs, chairman of the American Egg Board and a board member of United Egg Producers
Interestingly, if that’s the effect of only one meatless meal per week, the net effect of an entire meatless day (3-5 meals?) such as on Meatless Monday or an entire meatless week would be to cause an even greater increase in egg consumption.
It’s also interesting to note that the first person to “officially sign up” for COK’s 7-Day Pledge in 2009, US Congressman Jamie Raskin, is still not even vegetarian 8 years later:
“Energized by his nowmostly vegetarian diet [italics added], which he refers to as ‘aligning my morals with my menu,’ Rep. Raskin continues to encourage others to make kinder, greener, and healthier food choices — and he’s helped VegWeek expand to reach thousands of people nationwide.”
One has to wonder why it takes 8 years (or longer, based on the many non-vegans I keep meeting who’ve been some version of vegetarian for 2, 3 and 4 decades) to align one’s morals and behaviors and whether the “thousands” who have been reached have embarked on similar glacially-paced “journeys”. Could part of the problem be COK’s (and the other large animal welfare organizations’) intentional avoidance of promoting a clear, consistent message that veganism is our minimum moral obligation to the non-human individuals with whom we share this planet? From a business standpoint, such a strategy makes perfect sense as it helps to maximize donations from largely non-vegan donor bases by not asking them to live vegan and allowing them to erroneously feel they’ve discharged their moral responsibilities toward animals by sending money, signing petitions and, in the case of this campaign, taking a week or so off from paying people to exploited and kill vulnerable animals.
In Their Own Words
From the COK website:
“Compassion Over Killing (COK) is a national nonprofit 501(c)(3) animal advocacy organization headquartered in Washington, DC, with an additional office in Los Angeles, CA. Working to end animal abuse since 1995, COK focuses on cruelty to animals in agriculture and promotes vegetarian eating as a way to build a kinder world for all of us, both human and nonhuman…”
When we talk about “cruelty”, the conversation becomes about treatment and abuse, rather than use which ultimately is the issue that needs addressing. I stay away from the word “cruelty” in my vegan advocacy for the simple reason that people will define the word in whatever way they see fit in order to justify their continued use of products of animal exploitation. One person’s definition of “cruelty” often differs from the next, which leads to the ideas of “humane” treatment, “humane” slaughter, “free range” and other fantasies the animal agriculture marketing machine foists on the public as some sort of reality.
Non-Profit ≠ Non-Wealthy
More from the COK website:
“Despite our small staff and limited budget, COK’s innovative, cost-effective campaigns are having a tremendous impact.”
According to readily available information, COK’s average total revenue for 2011-2015 was $920,935.80. Perhaps we have differing definitions of “limited”, with mine being considerably under a million dollars annually (by contrast, my non-profit vegan education group received $2615.06 in contributions in 2016, a difference of $918,320.74, which must be the price of choosing to carry a morally consistent message).
[For those who would care to donate to our vegan public education work, here are two links where you can do so. All contributions are tax-deductible and any amount is greatly appreciated!
Not surprisingly, the metrics for tracking COK’s “tremendous impact” are, well, “not available”, according to their profile page on nonprofit tracker guidestar.org:
2. What are the organization’s key strategies for making this happen?
3. What are the organization’s capabilities for doing this?
4. How will they know if they are making progress?
5. What have and haven’t they accomplished so far?
Living Ethically From Weak To Weak(er)
Perhaps if everyone follows COK’s model and spends each of 52 weeks per year taking one week off from a specific form of animal exploitation (let’s say Meat-Free Week followed by Dairy-Free Week followed by Egg-Free Week followed by Honey-Free Week followed by Leather-Free Week followed by Wool-Free Week followed by Silk-Free Week followed by Zoo-Free Week followed by Circus-Free Week followed by Medical Testing-Free Week… ok, we may need to add more weeks to the year), then each of us can say “I’m vegan… but not all at once”.
And so, a new era begins – the Timeshare Approach to Animal Rights! Here’s how it works:
Theoretically, if Compassion Over Killing can convince every non-vegan to coordinate with 51 other non-vegans to each take a yearly rotating one-week shift in the specific “Fill-in-the-blank-form-of-animal-oppression-Free Week” in which they feel most comfortable participating (the one that takes the least amount of energy, commitment and inconvenience while bringing them the most personal benefit), it would almost be as if they successfully created one actual full-time vegan*! Huzzah!
[*I say “as if” because an actual vegan is someone who takes an unwavering ethical stand against the exploitation of non-humans, not someone who takes a few days off here and there as part of someone else’s dilettante effort at “helping animals”]
I’ve been living vegan for about 4476 days now, which is the equivalent of about 639 “7-Day” blocks in a row, and my only regret is that I didn’t start sooner. I’m fully convinced that if someone had clearly explained the ethical components of veganism to me sooner, I would have.
[I encourage all readers to click the blue links embedded in this essay and explore the information on those sites. Also, please read our Disclaimerabout individuals, organizations, groups, external links, opinions, social media groups, products, etc. that may be mentioned in our content.]
Live vegan. Educate others. Start now, here’s how:
[Author’s note – I encourage all readers to click the blue links embedded in this essay and explore the information on those sites. The podcasts and essays connected to those links will help to expand on the ideas presented here.]
Imagine you’re on a crowded bus and it’s your stop. As you exit, you pass the driver whom you know from previous trips and, as usual, wish him a nice day. As he replies, you clearly smell alcohol on his breath and notice his eyes are red and glassy. What do you do?
Do you leave the bus and go about your day, hoping the driver won’t crash the bus and injure or kill himself, the other passengers and possibly some pedestrians and other drivers? Or do you exit and say a little prayer for them all, sending positive energy their way (“Nama-stay-in-your-lane, Mr. Bus Driver!”)? Do you dive into denial and tell yourself you didn’t see what you saw or smell what you smelled, convincing yourself that it’s just your imagination because, after all, you respect this bus driver and he’s a professional? Do you leave the bus and call the bus company to report the driver? Or do you confront him, alert the other passengers to the situation and call 911?
I hope I’m never in such a situation but, if I am, I hope I’d take the kind of action airport security screeners took in Miami on July 1, 2002 when they smelled alcohol on two America West pilots’ breath – they took a stand and did the right thing by calling TSA, who then called the police and (barely) stopped the plane from taking off for Phoenix with 127 passengers and 3 other crew members on board.
What’s this got to do with veganism?
Imagine you’re vegan and you become aware, as I and many others have, that the animal welfare/protection groups you and others trust to carry an anti-speciesist vegan message and work for animal rights are actually doing quite the opposite. What do you do?
Do you continue to support such organizations, either financially or otherwise, and promote them because “at least they’re doing some good work, right?” while ignoring the moral inconsistency of their campaignsthat a) ask for an end or, more often, only a reduction to some forms of violent oppression toward non-human individuals while doing nothing to stop other forms, all of which are equally unjust and morally unacceptable, b) engage in blatant speciesism by advocating for specific favored species rather than working to end all animal use by promoting veganism through vegan education and c) help animal exploiters streamline their productivity and become more profitable? [the list of ways such organizations betray and fail the animals they purport to help is quite long – these were the first three that came to mind]
Do you “hope” that through the promotion of such ideas as vegetarianism, reducetarianism, “ditching meat”, “ditching fur”, eating “cage-free”, “humanely-raised” or “local” animals and their secretions and the myriad other non-vegan dietary and fashion options offered by these organizations, consumers of animal products will somehow “make the connection” – a common phrase among those who promote welfare – stumble into the decision to live vegan (hopefully within a decade or three…) and embrace the ethical stance that lies at the heart of veganism – despite the intentional absence of a clear, consistent vegan message coming from these organizations (I will provide an example of one such organization’s current campaign below)?
Or do you take a stand for justice by removing your support from such organizations and making public their betrayal of animals while focusing your limited time, energy and other resources on engaging in clear, consistent grassroots vegan education that truly addresses the underlying cause of animal exploitation – the fallacy of human supremacy that has created and fostered a paradigm of globalspeciesism claiming the lives of billions of vulnerable individuals every year?
Here’s an example of one such organization and their unwillingness to provide a vegan message at the risk of losing donations and other funding:
I watched a recent video by The Humane League advertising their new chicken-specific 88% Campaign aimed to “reduce their immense suffering” by campaigning “for companies to make meaningful changes”, “address health issues” of birds who will still be killed, “improve living conditions” of birds who will still be killed and “replace slaughter methods”. They purport that “things are starting to change” (this alleged “start” comes after 200+ years of similar animal welfare campaigns – after a solid two centuries, are we to believe that The Humane League has finally cracked the code and is making substantive change with their repackaging of the same methods that have yet to achieve such change? That’s called branding and marketing) and trumpet “some major victories for chickens”, showing a Huffington Post headline stating “There’s A Major New Effort To Help The Billions Of Chickens We Eat Every Year” and “New protections for farm animals in 2017” from the San Francisco Chronicle. Those are feel-good ideas, but the truth behind them is that the so-called “protections” don’t protect these individuals from being killed nor “help” them in any significant way considering they are still destined to be eaten by the billions every year by a largely non-vegan human population. THL goes on to ask that donors “support the movement to reduce the suffering of billions of chickens” (a focus on abuse rather than use, which is at the core of the welfare movement) and that “Together, we can create the change” (accompanied by footage of a chicken gasping for her last breaths). There is, of course, no definition of what “the change” is, so that is left open to interpretation by the viewer who has now seen images of animals being neglected and abused and will likely take away the idea that animal abuse, rather than use, is the problem that needs addressing. When The Humane League’s logo appears seconds later, the deal is sealed – here the viewer is (mis)led to believe THL is diligently working to make “the change”, whatever that is. With three seconds to go in this one minute and forty-one second video, a tiny message appears:
I’ll enlarge the intentionally minuscule message here:
REMEMBER: THE MOST EFFECTIVE WAY TO REDUCE THE SUFFERING OF FARM ANIMAL IS TO ELIMINATE MEAT, DAIRY AND EGGS FROM YOUR DIET.
How is the viewer supposed to “remember” information that has at no point previously been provided to them? Up until that moment, there is no imagery or verbiage in the video to support or even hint at the information in that statement – it’s all about the suffering of chickens. Moreover, that statement would be easily missed as it appears in tiny font at the bottom of the screen after The Humane League’s logo has disappeared and the screen has faded to black. As the video boasts high production values, it isn’t a stretch to say that this sizing, placement and timing is quite intentional. It’s also not a vegan message by any definition, as it excludes any mention of the myriad non-food-related uses of animals and, interestingly, overlooks honey in its menu of dietary items.
In reading the 88% Campaign White Paper, I was not surprised to find the following passages lamenting how the quality of modern chicken meat has been reduced, discussing how to “improve” slaughter conditions and explaining how the implementation of THL’s recommendations for chicken welfare would help the animal agriculture corporations and the consumers of animal products simultaneously:
“The quality of chicken meat is also substantially affected too (sic), with white striping and wooden breast impacting the texture, fat content and nutritional value”. “Meat that comes from birds suffering from woody breast or from those with both conditions are found to have a harder texture, impaired ability to hold water, and poorer nutritional value… White striping by itself also impacts the general appearance of the breast meat… These conditions are forcing the downgrading of meat due to the lack of aesthetic appeal… There is an alternative; breeds exist that can alleviate many of the negative predispositions we see with the current typical fast-growing breeds. By utilising these higher welfare breeds and giving birds more space, enriching the environment, and improving slaughtering conditions using CAK or LAPS, the industry would see an improvement in meat quality [italics added] and, most importantly, an improved level of welfare for the billions of chickens farmed for meat production every year.”
“Slaughter conditions are improved by the use of controlled atmosphere stunning or killing (CAK) which involves transferring the birds to a controlled atmosphere chamber with gases or gas mixtures (gases permitted are carbon monoxide, carbon dioxide and inert gases such as argon and nitrogen)… Low atmospheric stunning may also provide a more humane method of slaughter… The birds are thus stunned or killed, depending on the length of exposure to the gases or low pressure. Both methods eliminate the need for live handling, shackling and inversion of conscious chickens, and should ensure chickens are fully unconscious at neck cutting and dead by the time they reach the scald tank.”
This is from a corporation claiming to help animals, yet it sounds eerily like something one would expect to read in an animal agriculture insider publication.
From the SF Chronicle article comes a disturbing quote from THL’s executive director, David Coman-Hidy: “We’re [italics added] looking to raise birds that are not just bred to suffer, that are bred with some consideration to the quality of their lives”. “We’re”?? Does this indicate that The Humane League is now in the business of raising chickens? One has to wonder whether Mr. Coman-Hidy has lost sight of the blurry boundary where his multi-million-dollar corporation and the multi-million-dollar animal agriculture corporations begin and end, or whether he’s simply acknowledging that the two are truly partners in profit. Either way, the quote could just as easily have come from the mouth of any duplicitous farmer seeking to placate animal welfare proponents. I shudder to hear the head of an organization that purports to have the best interests of animals in mind make such a statement.
Sadly, campaigns like this from The Humane League don’t aim to end the use of chickens (or other non-human individuals) for food and other purposes. They simply aim to alter or, to use their marketing terminology, “improve” conditions for chickens that will still be killed for human consumption (their slaughter method improvement recommendations take a page out of PeTA’s book) and, in so doing, increase THL donations, create better and more profitable conditions for the animal suppliers and assure consumers that they can have “higher-welfare” animal products. The one group that loses every time and pays with their lives is the chickens. If this is a “victory”, then it is a victory under some new definition of which I am not aware.
Playing nicely in the sandbox
More often than not, those of us who make the choice to live vegan upon coming to understand, abhor and eschew participation in the injustices being done to non-human individuals tend to speak out against those and other injustices. We carry the message that living vegan is the clearest path toward dismantling speciesism and creating a world in which all sentient beings are given the right to live autonomous lives free from being used without their consent to satisfy the pleasures and conveniences of more powerful others.
When one engages in critical thinking, which is different than being critical and which I believe every social justice advocate ought to do, one can quickly see past the marketing propaganda of the animal welfare corporations (which is similar in form and function to the marketing techniques of the animal exploiters they purport to oppose) and begin to understand just how dishonest they truly are.
I find it interesting and disturbing that, when some of us challenge and call attention to individuals and groups when we see them engaging in intentional deception and manipulation to further their own ends (said deceptions and manipulations resulting in the continued exploitation and needless deaths of animals and increased profits for themselves and animal exploiters), we are told we’re being “divisive” and are rebuked for “not playing well with others”. It’s important to remember that being vegan doesn’t mean one is above reproach nor that one is incapable of being as dishonest, calculating, manipulative and lacking in integrity as any other person, vegan or not. I have observed some of the most “highly regarded” animal advocates engaging in blatantly disingenuous efforts, claiming to be working in the best interests of animals while in reality fostering speciesism and working to advance their careers and make a profit. Examples of this abound in animal welfare corporations and I seem to see more of them by the day. I can think of no reason why I would want to “play” or work with anyone who would choose to behave in such a way, either in vegan advocacy or anywhere else. Boundaries keep individuals and organizations healthy; engaging with toxic individuals and organizations is damaging on many levels.
I recently had the privilege of having a conversation with a paid employee of a multi-million dollar animal welfare organization, though I will not identify that individual or their organization here as I did not ask their permission to do so (it wasn’t my intention to do an interview and exposé) and respect their right to anonymity. Here are the salient points from that discussion:
Despite our obvious philosophical differences when it comes to animal advocacy methodologies (abolitionism vs. utilitarian welfarism), we both agreed that animal exploiters are not the problem and that the real solution lies with educating animal product consumers about veganism. They stated their organization “targets” animal suppliers “but always talks about going veg in our presentations”, and I asked that “veg” be defined, as I found it unclear. They told me “It means vegan”, so I asked why they don’t just say “vegan” if that’s truly what they mean and if it’s because it’s not a “marketable” word, and I was informed that “studies show people respond better to words like veg and vegetarian” (I personally find that approach dishonest – say what you mean and mean what you say – and believe that an organization that asks for one thing when they mean another lacks integrity. I also believe the studies cited are inherently biased and flawed). I asked whether they would agree that, since we as individuals and groups have “limited resources” (their term with which I wholeheartedly agree), a better use of those resources might be to engage the public in clear, consistent vegan education to strike at the root of the problem rather than flailing at the branches that only grow back stronger once they’re pruned. Their answer was a simple “No”.
It was brought to my attention later that this is the only answer one could give to such a question when one’s career depends on a steady stream of income through a steady stream of donations brought in by a steady stream of single-issue campaigns that avoid a clear vegan message in order not to disrupt the status quo of animal use in any meaningful way. After all, the reality is that if animal welfare corporations truly focused their efforts and resources (and hundreds of millions of combined dollars) on getting people to live vegan and brought an end to animal exploitation, they would have to shutter up their businesses and go find other work… and that’s just not something careerists are interested in doing when they’ve carved out a comfortable niche for themselves.
With the current animal welfare movement heading in no discernible direction (backward seems to be the most likely choice), abolitionist vegans face an uphill battle that’s twofold – 1) educate the non-vegan public about veganism and 2) educate fellow vegans about the inherent and systemic hypocrisy of the animal welfare corporations and the single-issue marketing campaigns they frequently design and implement (and recycle and repeat) in order to keep the donor dollars rolling in. If we truly want to create “the change” – changing the animals-as-property paradigm that that allows for and demands the morally unjustifiable enslavement, exploitation and execution of billions of non-human individuals every year for no better reason than to satisfy the fleeting pleasures, comforts and conveniences of humans – this is how we do it:
Live vegan. Educate others. Start now, here’s how:
I’ve heard versions of this comment frequently from vegans who believe in supporting single-issue animal welfare campaigns because they’re “the best we can do” and I feel compelled to respond.
I respectfully disagree with this shortsighted belief. There was a time when the world was believed to be flat, humans couldn’t imagine traveling thousands of miles in a few hours inside a flying tube (with beverage service and bathrooms!!!), women were never going to have the right to vote and whites people were always going to enslave people of color. There have been manned space flights, lunar landings and interplanetary exploration, all of which were unthinkable and deemed “impossible” not so long ago, all of which became reality* because people believed they could achieve them and worked to see those achievements come to fruition (*and all of which some would argue never happened at all, but that is another conversation entirely). Complacency, laziness and blind acceptance of the unacceptable impede real progress. Since we are always standing on the edge of our own understanding, both individually and collectively, it is imperative that we look toward what canbe and move forward rather than stare back at what has been and remain stuck where we are, or worse, slip backward down a slippery slope of regression. To simply settle for picking low-hanging fruit is indicative of a poverty of ambition on the part of vegan advocates, and such a position is, or at least should be, unacceptable in any social justice movement – especially one where billions of lives are at stake every year.
Even if one cannot be shaken from the belief that the world will never become vegan, how does that give us permission, as individuals or as a collective, to continue engaging in and supporting a worldwide system of violent exploitation and oppression of the most vulnerable group in our global society – non-human individuals? The simple answer is, it doesn’t.
Unfortunately, it’s quite likely that humans will always rape and murder other humans as they have since the beginning of time, but it’s not likely that anyone is going to advocate for “gentler” rape and “kinder” murder based on that terrible likelihood. When we believe a behavior is morally unjustifiable, we advocate for the abolitionof said behavior rather than “nicer” ways to continue propagating the same injustice. To do the latter only helps the perpetrators and beneficiaries of the injustice feel comfortable about continuing to reap the benefits of their oppression-of-choice.
Know this – any use of animals that has been given the feel-good label “humane” and involves any form of enslavement resulting in the taking of those animals’ lives has been purposely misidentified through a marketing device designed to separate consumers from their money and their morals. It is, in short, a lie. Even the kindest slave owner was still a slave owner, and slavery is always wrong. The only people who argue to the contrary are those who personally benefit from slavery. One doesn’t advocate for “better” slavery conditions – one advocates and fights to end slavery because, as a saying dating back to at least the 1800s goes, there’s no right way to do the wrong thing.
How Can We Create A Vegan World?
When we engage in clear, consistent, unequivocal abolitionist vegan education either one-on-one or in groups, we work toward dismantling speciesism and this gives us a blueprint for treating all individuals as we ourselves wish to be treated – with fairness, justice and the right to live as autonomous individuals, free from the enslavement of more powerful “others”. This is far more effective than engaging in campaigns that profess to have the best interest of animals in mind, yet in reality exist to serve their own interests through endless self-promotion, donation solicitation and putting out small fires while purposefully ignoring the larger source of the blaze that’s been burning the world to the ground for centuries. Consider this:
“Because we so often hear rhetoric and hyperbole about ‘Success!’ and ‘Victory!’ in connection with the treatment of our nonhuman victims, assumptions are made that animal use is ‘not that bad’ and that those who promote a complete end to it are exaggerating, ‘extreme’ or ‘crazy’.
When we allow ourselves to think this way, we are playing directly into the hands of the death industries and the many ‘welfare’ groups who make money from causing, promoting and endorsing harm and bloodshed. We are allowing ourselves to be lulled into believing that ‘everything is regulated’, ‘it’s all done humanely’, ‘Think of all our victories!’, ‘Donate to us and then carry on as usual’.
As a consequence, we feel much better about our use and consumption of sentient individuals as commodities and resources; we feel comforted by the soothing assurances that our donations mean we’re doing all we can; any uneasy conscience we might have had is soothed and quieted.” – excerpted from There’s an Elephant in the Room blog(click the blue link to read the rest of this compelling essay)
Sadly, when we work to reduce animal suffering rather than eliminate animal use (as is the trademark of the animal welfare/protection organizations), there’s an unintended consequence — non-vegans (make no mistake, this includes vegetarians) keep eating, wearing and otherwise using animals, only now with clearer consciences and no reason nor desire to ever stop. And why would they stop when, rather than being honestly depicted as the injustices they are, the atrocities of animal agriculture are presented as “humane” and the animal victims are presented as “happy”?
Welfarism = Enabling
I once heard a recovering alcoholic share their life story, stating that prior to getting sober, their drinking years had progressed through three stages:
Stage I – Fun
Stage II – Fun with consequences
Stage III – Nothing but consequences
If one wants their alcoholic loved one to stop drinking, it is counterproductive to clear a safe path for them to continue their self-destructive behavior by easing the pain and emotional discomfort associated with their drinking and giving them a soft place to land. Why would any alcoholic stop drinking when it feels good and has no negative consequences? The net result of such enabling: a continuation of and increase in the alcoholic’s behaviors.
Animal welfarism is enabling on a grand scale, and the welfare/protection corporations are making true unequivocal vegan advocacy very difficult through their intentional dishonesty, distortions and deceptiveness. Abolitionismis the intervention that a) challenges the complacency of vegans who align themselves with welfarism and b) exposes the blatant hypocrisy of the welfare corporations who lie to everyone, vegan and non-vegan alike.
“Vegans Think They’re So Special!”
Living vegan doesn’t make one “special” – it simply means that those who live vegan don’t pay people to hurt and kill others for their pleasure, comfort and convenience… the same way most non-vegans live in every instance imaginable except where the victims are other than human. When that’s the case, speciesismbecomes the default position and non-vegans do a complete about-face by turning their backs on their moral and ethical principles, all for the sake of self-satisfaction.
You Say You Want A Vegan Revolution?
If we want a vegan world, we need to work for it, and here is the blueprint:
The sooner vegans commit to engaging in clear, consistent, unequivocal vegan education with the non-vegan public, the sooner we can create what we all want – a vegan world. Consider some simple math – right now there are millions of vegans worldwide, and if those millions would educate just one other person to embrace veganism who would then educate just one other person to embrace veganism, the number of vegans would grow exponentially and a critical tipping point would be reached.
[the purple links in the paragraph above lead to downloadable vegan literature that presents an unequivocal view of veganism and can be used free of charge for tabling, discussion groups, events and other educational opportunities]
I encourage all readers to click the blue links embedded in this essay and explore the information on those sites. The podcasts and essays connected to those links will help to expand on the ideas presented here.
Live vegan. Educate others. Start now, here’s how:
Can someone explain to me why The Humane League, an animal welfare group that received a ONE MILLION DOLLAR GRANT a year ago, needs to put on a $50.00-per-ticket fundraising gala 20 miles from my house today??? Have they fallen on hard times already? Did they accidentally drop the million down a sewer or leave it on a bus? They certainly didn’t spend it on educating people about veganism, as that would conflict with their stated speciesist purposes (more about that below).
With any luck and by keeping our windows closed, we won’t be able to smell the plant-based hypocrisy wafting in from Ft. Lauderdale this evening.
[WARNING: this essay contains pockets of sarcasm (from the Greek word sarkasmos, meaning “to tear flesh” – not very vegan of me, I know, but it’s metaphorical so I’m going with it). If my frustration with animal welfare organizations’ humaneshit were radioactive, I’d be melting Geiger counters right now]
Marketing – lies designed to separate you from your money and your morals
One would think that an organization with at least a cool million in the bank and that ended 2014 with $968,246.00 in total revenue might throw a sell-out-bration on their own dime rather than acting like they need a handout…
…but that would presuppose that such a speciesist organization (they focus exclusively on farm animals to the exclusion of other exploited non-humans) is interested in more than self-branding and maximizing donations by working extremely hard to convince donors and the world at large that they are “making a difference for animals” through their “online and community-based vegetarianadvocacy programs”. Sadly, it’s a very profitable farce that moves us no closer to ending animal use as their campaigns stay stuck in the same old “cage-free-by-2025-but-still-exploited (-and-ultimately-killed) -every-day-until-and-after-that-time” mentality. That’s what they call a “victory” – eight years from now, chickens will still be exploited and killed… but at least they won’t be in cages when it happens. Since the average life span of egg-laying hens is 2 years, that “victory” will happen 4 generations of chickens from now. Another shining “victory” from The Humane League was convincing United Egg Producers to utilize “in-ovo egg sexing technology” to “enable the termination of all male-identified eggs from the hatchery, preventing them from ever being hatched and culled”, as male chicks are useless (read: profitless) by-products of the egg industry and are currently either ground alive or left to suffocate to death on the first – and only – day of their lives. Unless I’m missing something, this sounds perversely like chicken abortions. And unless I’m missing something else, it seems that The Humane League is overlooking the fact that if it’s wrong to kill male chickens, it’s equally wrong to kill female chickens, and yet their campaigns regarding those individuals seem to end at ensuring cage-free executions.
I’m baffled that so many people are either unwilling or unable to see that when a group such as this (and all the other large animal welfare corporations) partners with institutional animal exploiters to create and promote “humane” ways to use animals rather than actually working to end animal use, that is still a very clear and direct promotion of animal use… and that use is funded by donations from galas like the one here on February 4 and others around the country.
Denial of reality never changes reality. It only leads to a state of willful ignorance.
Can You Say “Conflict of Interest”?
Some would undoubtedly point out that The Humane League was “Named ‘Top Charity ‘by Animal Charity Evaluators 4 years in a row”, however it is a dubious honor for several reasons, most notably due to the fact that THL’s founder, Nick Cooney, “…has been the main person responsible for producing the pseudoscientific research that ACE relies upon to justify its belief in the effectiveness of interventions, which is the allegedly objective basis for its unfailingly consistent recommendation of Cooney’s charities [which include the speciesist and profit-motivated Mercy for Animals and the Good Food Institute– Editor]; and moreover, when Cooney became involved in a new charity lacking any track record, ACE suspended its normal criteria in order to recommend it. At the very minimum, Cooney’s thinking has had a great degree of influence on ACE’s thinking.” – Re-evaluating Animal Charity Evaluators, 12/22/2016
So, this means this “top charity” was chosen by ACE based on criteria designed and presented by… [drum roll] …the head of the charity they’re supposedly “objectively evaluating”??? The stacking of that deck is higher than H$U$ President and CEO Wayne Pacelle’s salary (a paltry $392,107 in 2015).
The sad and certain bottom line is this:
A donation to The Humane League (or any other animal “welfare”/”protection” organization) represents direct financial complicity in institutionalized animal exploitation. Tragically, through clever and deceptive marketing, animal welfare organizations have convinced vegans to fund the exact injustices they stridently oppose. I speak from personal experience because I fell victim to this trap for years and when I learned the truth, I felt betrayed. What I know today is that with awareness comes responsibility and that, once aware, continuing down the same path makes me not a victim but a volunteer.
I can only imagine the good The Humane League could do if they were to focus their time, energy, wealth and considerable marketing acumen on engaging in clear, consistent vegan education, but to do so would risk alienating their non-vegan donor base so it’s simply not an option.
I see that the gala has sold out. That makes sense since The Humane League has already sold out the animals.
I encourage all readers to click the blue links embedded in this essay and explore the information on those sites. The podcasts and essays connected to those links will help to expand on the ideas presented here.
Live vegan. Educate others. Start now, here’s how: