Tag Archives: cognitive dissonance

Guest Blog – Why do I do it? How do I do it?

[I encourage all readers to click the blue links embedded in this essay and explore the information on those sites.  Also, please read our Disclaimer regarding external sites, organizations, individuals, etc.]

The following content originally appeared on the Facebook page of my friend and fellow abolitionist vegan advocate Pierre Roland Roy-Parent and is reprinted here with his permission (and South Florida Vegan Education Group‘s appreciation):

Why do I do it? How do I do it? Background issues and more.

I fully realize that talking about the ethics of veganism turns some people off or makes them feel uncomfortable. I get it. I really do. This discomfort stems from the way most of us have been taught to think about animals from the time we were little kids; that it’s okay to love some while it’s also okay to eat/use others. This speciesism (which exists in every culture) is deeply ingrained in our minds and it has had and will continue to have a variety of serious repercussions over the years, obviously for the animals, the environment and for everyone’s health.

Why do I do it? So why do I talk about veganism and the importance of going vegan if it makes people feel uncomfortable? Well, I believe that one’s temporary discomfort (as it was for me when I was first exposed to veganism) is worth it, especially if it can lead to a re-conceptualization in the way we regard animals.

How do I do it? I often start with a basic question: “Do you believe that it’s wrong to inflict unnecessary harm on animals?” 99.99% of people will agree that it is wrong. So, in essence, people believe in the concept of veganism. The problem is that about 98% of people’s actions do not align with their beliefs. We call this cognitive dissonance. There is a long list of reasons for this cognitive dissonance.

Ethical vegans see veganism as a social justice movement in much the same way as abolitionists did when they wanted to end slavery back in the day. Many of those who worked to abolish slavery would never have pushed for reducing slavery or making slavery more humane. It had to go. It was a violation of a person’s most basic right – the right to not be someone’s property.

Now when it comes to animal rights there are some similarities and there are important differences. Slaves are human. Many could and did speak up and did a lot more than just speak (they fought, they escaped, etc.) to gain their freedom. They also had a number of non-slave advocates who fought on their behalf. Animals now have more and more advocates who are willing to speak up on their behalf. They need us because they obviously cannot fight for their own freedom or escape in order to obtain the basic right not to be property.

I see the pursuit of animal rights as a question of fairness, as an extension of basic justice. Yes, we accord some basic justice to a few animals, especially those we anthropomorphize – the one we deem cuter (puppies, kittens), smarter (dolphins, great apes), magnificent (lions, elephants). We often regard these species as worthier of greater human care, kindness and justice while other species (typically those regarded as food animals) are viewed as dirty (pigs), dumb (cows), scary (sharks) and thus unworthy of extended human consideration pertaining to their rights.

None of the positive qualities we accord some animals or the negative qualities we accord to others should matter with respect to all animals having the right to live their lives. The only thing that should matter is that they are sentient, that they feel pain, can suffer and want to live. Their lives are important to them even if they are of no importance to anyone else.

I am always glad to keep the discussion with non-vegans going, to answer questions, to recommend books, films or websites. I am not going to condemn a person who eats/exploits animals (I was once a part of this group) but neither am I going to praise him/her/they (once they have understood the simple concept of veganism) for reducing their intake of animal products via a meatless Monday approach for example or a poorly defined baby steps approach having no defined end date in mind.

Praising a person who employed either of these strategies would be like praising someone for subscribing to racist-free Fridays or misogyny-free Mondays. I would no more throw the animals under the proverbial bus than I would people of colour or women. All of these prejudices are morally wrong (speciesism, racism, sexism) and they need to end.

I can’t (obviously) force anyone to end any of these prejudices by imposing my beliefs on them. It is something that people have to work out for themselves once they have examined the facts. I think that those who truly take the time to discuss the issues, do some reading, watch some films, check out some websites will begin to see that veganism makes sense and is the morally correct path to take. However, I do understand that just because it makes sense and is fair/just does not mean that people will all become vegan in the end. Some people have powerful conflicts of interests which will lead them to advocate for their continued use and exploitation of animals. Most of us do not have these powerful conflicts of interest.

I refuse to hate anyone who does not see things my way, frustrating as that may be, whether they do so through benign neglect (the willful ignorance approach) or by mounting a stringent defense of their self-interest in continuing to exploit animals. The law will nearly always reflect the opinion of the majority of us out there and until the tide shifts and people begin to extend an invitation to non-human animals to join the moral community the laws protecting some animals while allowing us to use and exploit other animals are not going to change.

Going vegan right now does not require anyone to wait for new legislation or new technologies to pave the way forward. It really is the easiest grassroots approach to making a change that will make a real difference for every species that exists.

So in the end, I am more than happy to engage in discussions with people, sharing food and recipes but I won’t advocate for better welfare regulations, reducing one’s animal intake, etc. If people choose to take any of these paths rather than immediately going vegan once they have examined the issues and checked out the facts, then they will do so anyway and they won’t need a pat on the back from people like me in order to do so.

Veganism is as close to a social justice/peace movement for all that there is out there. I hope in the end people will see it this way and embrace it.

Peace. Love. Justice.

Pierre

Pierre and Aura, both of whom are thriving on a 100% plants-only diet!
Dismantle speciesism.  Live vegan.  Educate others.
 
Start now, here’s how:
 

Integrity Revisited

Our Perspective is Our Reality

Lately, I’ve been questioning whether there is a fundamental flaw in my thinking.

I tend to operate under the assumption that, when given the option, people would prefer to live with moral integrity.  When asked whether they think it’s wrong to hurt and kill the vulnerable for pleasure, most (if not all) of the people I meet say “yes”.  Much as I and others work to provide them with incontrovertible evidence that, if one believes it’s wrong to unnecessarily harm and kill innocent, vulnerable sentient beings to satisfy one’s pleasure, comfort or convenience, the only logical response is to start living vegan as soon as possible, many resist and make the choice to continue benefitting from the injustices inherent in animal use – thereby living in direct opposition to the moral standards they profess to hold.

Could the problem be that the people I meet have no true desire to live up to their own standards in instances when to do so would prevent them from getting what they want, preferring instead to violate their own moral boundaries in an ongoing quest for self-satisfaction?  For example, for those of us who understand that robbing a bank is wrong because taking that which does not belong to us is fundamentally unjust, would we do it anyway if no one was looking and we wouldn’t get caught?

“I knew I was ‘hitting bottom’ when I was violating my standards faster than I could lower them” – Recovering member of Alcoholics Anonymous

This excerpt from a previous essay helps explain why this phenomenon occurs:

…the innate human characteristics of selfishness (“What’s in it for me?”), laziness (“How much energy am I going to have to spend on this?”) and a desire to be right at all costs (“I’m right, you’re wrong… and I’m also right!”) set up stumbling blocks to accepting new and vital information.  The result is defensiveness born of cognitive dissonance (“If what you’re telling me is true, that means my firmly-held beliefs are wrong and I’ll need to make significant changes… and that can’t be simply because it can’t be, so clearly you’re wrong and I’m right because I believe I’m right!”) and an almost impenetrable wall of denial is immediately constructed.

Or perhaps the problem is that the people I meet just don’t have a clear understanding of what values make up their moral compasses, so they follow the crowd and rarely, if ever, question the speciesist societal indoctrination they’ve been exposed to since birth that tells them non-human animals are exempt from the moral community, have no real rights and therefore can be used and exploited for the benefit of humans.

When applied to vegan advocacy, the Socratic method is an invaluable tool for helping non-vegans quickly understand what their morals are where animals are concerned and how veganism is in line with the values in which they already believe.

Here’s an example of Socratic questioning in a vegan advocacy setting:

Questions adapted from vegan advocate Chris Petty’s questionnaire

Being Conscious of Our Conscience

I do my best to live in accordance with my moral compass and am sure that I fail to live up to my own standards almost daily in some aspect of my life or another, but I am far from claiming to be perfect in any way.  I just do the best I can with what I have and, when I realize I’ve done less than my best and violated a boundary, I admit my transgression as promptly as I’m able and amend my behavior so I can do better the next time and recover my serenity in the process.

Prior to embracing 12-step recovery to heal from the traumatic effects of having lived in close proximity to others’ active addictions, I used to believe that I didn’t have a conscience.  To the casual observer, based on many of my choices and behaviors the first 26 years of my life, this might have appeared to be the case.  One day I mentioned this to another recovering person who gently suggested to me, “You always had a conscience – you just didn’t listen to it.”

And with that, the atomic bomb of truth landed right in my lap.

BOOM.

Once again, our perspective is our reality.

Over the past 23 years, I have come to understand and incorporate the Twelve Steps as guidelines for living an emotionally healthy life, and part of my process in “working” the Steps involved making a “searching and fearless moral inventory” of myself.  Much has been written and shared about this particular step on the recovery path that many seem to find daunting and too tall an order to complete (it’s often said that the Twelve Steps are a “simple program for complicated people”), but a friend broke it down to its essence for me by saying, “Dude, I inventoried my morals” and it suddenly sounded manageable.  I came to realize that I didn’t really know what my morals were – what were the values I held dear and believed in to the core of my being?  What were my basic beliefs about right and wrong?  Did I have my own moral code or was I only watching others and taking my cues from them?

Prior to making my own moral inventory, I could only guess at the answers to such questions and finally wanted to know, so with the guidance of a trusted friend I dove in and did the work.

Consider this passage from an Al-Anon publication:

“My Fourth Step inventory helped me discover who I am, what my values are, the behavior I’d like to keep, and the things I’d like to change.  With this in mind, I am working to establish new behavior that reflects my integrity and expresses my true values.  Where in the past I have accepted unacceptable behavior [from myself and others – Editor], I now can choose a different response.  I must consistently do what I say I’m going to do.  Today I have the courage and faith to be true to myself, whether or not others like or agree with me.” – Courage to Change, Al-Anon Family Groups, p. 345

Once I’d done a good deal of introspective self-examination and completed my moral inventory, I had a much clearer understanding of what I believe in/what I don’t believe in, which behaviors of mine are acceptable/unacceptable to me, what my core values are and who I truly want to be as a person.  In short, I came to know – and embrace – who I am.  I became able to identify and enumerate those values that comprise my moral compass and began setting internal boundaries for my behaviors.  I began living and behaving in ways that were in line with my values and I became more and more comfortable with myself.  It became clear that the more I listened to my conscience, the less anxiety I created for myself and I found that each time I transgressed my own boundaries and stepped out of integrity with my morals by choosing not to listen to my conscience yet again, I felt a familiar sense of shame.  This was the same feeling that had haunted me all those years I’d lived contrary to who I really was, acting out unhealthily in reaction to the toxic cloud of other peoples’ addictions that was everpresent in my life.  It was this feeling that kept me believing I was unworthy of everything – love, acceptance, friendship, family, happiness, success… oxygen – and I knew I no longer wanted to willingly engage in behaviors that would invite my shame to return like a vampire to suck the blood from my soul and leave me cold, empty and nearly lifeless again… and again… and again.

A Literal Moment of Truth

On that night nearly thirteen years ago when I was suddenly confronted with evidence that, by living non-vegan, I was undeniably complicit in, supporting and promoting a worldwide system of enslavement, exploitation and execution of vulnerable sentient beings, I had a choice to make:

Knowing the truth of the consequences of my choices, do I continue to fund and personally benefit from these injustices… or do I do the right thing and cease my complicity in them immediately by living vegan?

I knew almost instantly that my only acceptable course of action was to begin living vegan right then and there, and here’s why:

I understood from my Fourth Step inventory that I place a high value on justice, fairness, honesty and integrity, so I do my best each day to live in a way that honors those values.  When I fall short, there is another part of the Twelve Step process that is extremely beneficial in helping me get back on track, and that’s the Tenth Step.

Step Ten – Continued to take personal inventory and when we were wrong promptly admitted it.

Until I was shown the truth about animal exploitation that night in 2004, ten years after my recovery journey began, I was ignorant – and on some level, willfully so – as to the part I was playing in it and once I knew, I couldn’t un-know.  My mind, my gut and the tears streaming down my cheeks all told one story – all animal use is unjust and I won’t be a part of it any longer.

Simply put, I was wrong.  I admitted it.  I amended my behavior.

In that moment, I was faced with a moral dilemma.  Do I choose to take the selfish route and continue doing what I was doing by rationalizing, justifying, minimizing, intellectualizing, blaming, shaming, deflecting, avoiding and otherwise denying that living non-vegan runs in direct opposition to my core values or do I make one selfless decision to stop victimizing others?  Each choice presented its share of consequences, but I knew the consequences of the selfish choice – shame and self-loathing – weren’t ones I was willing to face again, so I made the selfless choice.

My vegan life began that night.

Quote by Michele McCowan

“Humility will help us see ourselves in true perspective and keep our minds open to the truth.” – Al-Anon’s Courage to Change

I make no claims that I take or have taken morally higher ground than others nor that mine is necessarily an example to follow.  I only wonder whether my Twelve Step way of living, the moral inventory it suggested I make and the suggestion to take ongoing accountability for my behavior made me somehow more receptive, open and willing, at least in that moment of truth, to making a hard and fast commitment to living vegan than many of the people I meet.  I am certainly not suggesting that embracing the Twelve Step philosophy is a prerequisite for embracing veganism nor that it’s some sort of universal missing piece of the puzzle, as I know others in recovery who have been exposed to the truth about animal exploitation and continue to personally benefit from those injustices, however I do believe that immersion in some sort of moral inventory process is crucial if one is to have any chance of fully understanding one’s own moral compass and living in integrity.

My feeling is that my moral inventory was a critical piece for me since I would almost certainly not be living vegan today had it not been for the Step work I did that led me first to define my morals and then commit to living by them as best as I’m able one day at a time.

[I encourage all readers to click the blue links embedded in this essay and explore the information on those sites.  Also, please read our Disclaimer regarding external sites, organizations, individuals, etc.]

Dismantle speciesism.  Live vegan.  Educate others.
 
Start now, here’s how:
 

Trish Roberts, Steve Grumbine and Keith Berger Discuss Veganism on Real Progressives

Here is the audio and video of the Real Progressives livestream on Facebook that took place on 5/26/17.   Please listen and share!

 

Thank you to Steve Grumbine of Real Progressives for inviting me and Trish Roberts of HowToGoVegan.org and VeganTrove.com for a lively discussion on veganism with particular focus on its ethical implications.

Please note that, during the show, I lost my Internet connection for roughly ten minutes around the 38-minute mark but was able to return before the close of the program.

We hope to be invited back again for more opportunities to speak with Steve and further discuss veganism on Real Progressives!

[I encourage all readers to click the blue links embedded in this essay and explore the information on those sites.]

Dismantle speciesism.  Live vegan.  Educate others.
 
Start now, here’s how:
 

On Vegan Advocacy and The Socratic Method

 

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Tabling at the SFVEG Vegan Education Station – Tamarac FL, Earth Day event 4/24/2016

I recently shared the following experience on Facebook:

Vegan Education Moment of the Day

Whole Foods Checkout Person (WFCP) seeing my purchases: Are you vegetarian… or are you vegan?
Me: Vegan.
WFCP: How long?
Me: 12 years-ish.
WFCP: Why did you go vegan?
Me: Ethical reasons. I don’t believe my life is more important than someone else’s and won’t participate in the enslavement, exploitation and execution of innocent beings just to satisfy my pleasure.  Are you vegan?
WFCP: No…  I was pescetarian, then I was vegetarian.  I was almost vegan, but then one Thanksgiving…
Me: You decided that it was ok to have others die for you  ?
WFCP: Kind of.  I feel guilty a lot of the time.
Me: Of course you do.  If you want to stop feeling guilty, you can make different choices and choose to live vegan.

There wasn’t any more time to talk in the checkout line, but I went to the car and brought her back an Embracing Veganism, our business card and a Respecting Animals brochure from International Vegan Association and told her that we’re available to answer any questions and offer her any support she needs in living vegan.

Considering the short amount of time allowed in this situation, I felt this was a good way to answer her question and give her information.  Shortly afterward, however, a sense of dissatisfaction began to creep in at how I handle such interactions generally and I began asking myself how I might better answer the often-asked question, “Why did you go vegan?”  My usual impulse has been to make some grand proclamation and hope that it will somehow be relatable and make an impact on my interlocutor… but I’m rethinking this strategy.

Since I’m finding it very effective lately to use a version of the Socratic method (a dialogue technique that “uses creative questioning to dismantle and discard preexisting ideas and thereby allows the respondent to rethink the primary question under discussion”) in some areas of my vegan advocacy, I asked myself whether the same method might be equally effective here.  The answer seems to be, it would.  After all, human nature seems to dictate that people will believe the words coming out of their own mouths before trusting and believing information presented by strangers, especially when that information appears on the surface to run counter to their established beliefs.  Consider this encounter I had a while back with a non-vegan who expressed all-too-familiar protein “concerns”:

Non-vegan: I could never be vegan – I need protein.
Me: Where do you think you get your protein now?
Non-vegan: [hesitatingly] Animals…
Me: Right!!!  Now, considering that the animals humans eat for protein are largely herbivores and exclusively eat plants, where do they get their protein?
Non-vegan: [hesitatingly] Plants…?
Me: Right!!!   Soooooo…
Non-vegan: I… could just eat… plants
Me: Right!!!  You get your needs met and the best part is, no one has to die!

In the past, I would have heard the protein question and took it as an invitation to leap into a verbal dissertation involving everything I know about protein, amino acids and human health, which might serve to either educate or confuse the listener or, worse, trigger a defensive cognitive dissonance response since the barrage of information I’d be presenting would most likely fly in the face of everything they’d been taught by people and organizations they trust.  In this case, instead, I chose to ask the questions that led my interlocutor to draw her own conclusions and find her own answers (which were, of course, the ones I’d hoped she’d come to!) and, once that had happened, I gave a brief Protein 101 discourse just to reinforce matters.  As I strongly believe should be the case with every discussion about veganism, I brought the idea of ethics into the conversation to avoid reinforcing the erroneous idea that veganism is merely a diet as opposed to a fundamental matter of justice.

ethical-position-002-bfbv

 

What If…?

whatif1977series25

When I was a kid, one of my favorite comic book series was called “What If?”  Each issue would present “…an event in the mainstream Marvel Universe, then introducing a point of divergence in that event and then describing the consequences of the divergence.”  So, imagine if my interaction with the Whole Foods Checkout Person had gone like this:

WFCP: Why did you go vegan?
Me: Great question!  To best answer it, let me ask you three questions: do you believe it’s wrong to cause unnecessary harm and death to animals?
WFCP: [likely response] Yes.*
Me: Great!  So do I.  Did you know that eating and otherwise using animals and animal products causes unnecessary harm and death to animals?
WFCP: I hadn’t thought of it that way, but yes, that makes sense.*
Me: And that’s why I’m vegan – because it’s wrong to enslave, exploit and execute vulnerable individuals, regardless of species membership, race, gender, age or any other arbitrary criterion, to satisfy human pleasure, comfort and convenience and all of that involves unnecessary harm.
WFCP: Thanks!  So, what’s the third question?
Me: Glad you asked!  Did you know that the answer you gave to the first question indicates you already agree with the principles of veganism?
WFCP: Huh.  I guess I do!
*

*Of course, this is an oversimplified example showing the best possible responses to our questions and will not always be the ones given since people tend to want to debate these issues due to deeply held beliefs born of a lifetime of cultural indoctrination into speciesism.  Vegan advocates should always be prepared to explore related topics that arise in conversation such as “How do you define ‘unnecessary‘?” and “What constitutes ‘harm‘?”.  There are excellent and informative abolitionist vegan websites listed at the end of this essay (more can be found in the Online Vegan Resources section of our main website at www.VeganEducationGroup.com) that can help us educate ourselves and to which we can direct both non-vegans and vegans for solid, unequivocal vegan information.

(the questions in the above scenario were adapted from vegan advocate Chris Petty’s questionnaire shown below)

Vegan questionnaire courtesy of Chris Petty

By going this route and asking specific questions, the non-vegans with whom I speak (and this includes vegetarians and other fill-in-the-blank-atarians) not only hear my reasoning for why I live vegan, but in the process also explore their own beliefs and come to understand that they, too, tend to agree with the ethical and moral principles of veganism.  The idea that they are curious enough to ask such a question indicates a willingness to learn, at the very least, one person’s reason(s) for living vegan and, better yet, may indicate their own willingness to explore these ideas further and hopefully incorporate them into their lives by making the choice to live vegan.

Sadly, there is a plethora of individuals and groups that, intentionally or not, dilute and confuse the meaning of veganism to the point that it is often mistaken for a diet, a fad, a lifestyle or a trend.  For those of us who take unequivocal vegan advocacy and education seriously, it is imperative that we properly define veganism for those who don’t understand what it is, and it makes sense to keep questioning our advocacy methods and adapting where necessary to steadily evolve into the most effective agents of change we are capable of being.

[I encourage all readers to click the blue links embedded in this essay and explore the information on those sites.  The podcasts and essays connected to those links will help to expand on the ideas presented here.]

Live vegan.  Educate others.  Start now, here’s how:

www.HowToGoVegan.org
www.VeganEducationGroup.com
www.BeFairBeVegan.com

Be Fair, Be Vegan

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To take a stand against one form of oppression while willingly participating in another shows a lack of integrity and an unwillingness to take responsibility for the consequences of one’s actions.  All one needs to do is engage in a little bit of critical thinking to see this.

It’s always sad to see the anger that comes out in people when their entrenched beliefs are challenged as their participation in the oppression of the most vulnerable members of our global society — non-human animals — is exposed.

When one agrees to participate in the oppression and exploitation of one vulnerable group, it opens the door to further oppression and exploitation of other groups. The myth of human supremacy begets speciesism, which in turn begets racism, sexism, heterosexism, classism, ableism and the like.  If one feels “superior” to a particular group and gives oneself permission to bully and oppress them at will (to the point of killing and eating them by the billions, in the case of non-human individuals), why should another group be expected not to do that to them?  How is that fair in any way?

You can’t demand justice while committing injustices.

For those who truly believe in justice for all, it’s time to Be Fair Be Vegan.

Live vegan.  Educate others.  Start now, here’s how:

www.BeFairBeVegan.com

vegan-superior-michele-mccowan
Courtesy of Michele McCowan

On Fear, Non-Vegans and Cognitive Dissonance

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A non-vegan once asked me, “Isn’t it hard being vegan?”

OK, it wasn’t “once” and it wasn’t “a” non-vegan – I’ve been asked many times by many non-vegans, some out of well-meaning curiosity and some who were looking to poke holes in the foundation of my ethical stance to abstain, wherever possible, from meat, dairy, eggs, honey, leather, wool and all other products of animal exploitation.  My answer always starts with “No”.  Sometimes it ends there and we go our separate ways, but more often than not I will take the time to explain just how easy it was (and still is) for me to choose to live vegan once I understood the injustices involved in turning a cow into a steak, a chicken into a cutlet, a pig into bacon and a baby calf into a suede jacket, to list but a few examples of the tyrannies humans force on vulnerable individuals of other species.

A good question to ask non-vegans who believe living vegan is “hard” is, “Who told you that?”  In my experience, it’s never a vegan who tells someone that living vegan is hard… because it isn’t.  It’s usually someone or some company with a product to sell that counts on such misinformation to keep consumers from thinking critically about veganism and the moral obligation it entails.  Stretching one’s arm 6 inches beyond the cow’s milk to reach the almond milk, for example, is not a difficulty – it’s a minor inconvenience and slight change in a habit pattern that will become a new habit when practiced for a short while.  Shopping for affordable non-leather shoes may take a little more time that simply buying ones made from the skins of dead animals, but this is again only a minor inconvenience and one easily overcome.  In my experience, this is true of nearly all shifts from using products of animal exploitation to living vegan and, once new habits are in place, everything is easy again.

If there is anything “hard” about living vegan, it’s dealing with the cognitive dissonance of non-vegans.

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Just another day at the office…

Non-vegans.  They come one at a time.  They come in groups.  Sometimes I feel like Bruce Lee entering a room full of black belt warriors and having to defend myself against their simultaneous assaults.  They come online, at work, at the grocery store, in restaurants… sometimes I’m surprised they don’t come knocking on my door when passing my house and spying the vegan bumper stickers on my car (usually, those random doorknockers are Jehovah’s Witnesses wanting to share their “good news” with me.  Want to know my definition of fair trade?  Graciously accepting some of their literature and handing them some clear, consistent vegan information in return after discussing why veganism needs to be the moral baseline for our treatment of all sentient beings.  That’s the best news I know).

As a recovering non-vegan (more of an anti-vegan when I really think about it), I get it.  I was the classic, stereotypical animal product consumer, waving hamburgers under my vegetarian friends’ noses, snarkily asking my PeTA-supporting former boss where the “People for the Ethical Treatment of Humans” pamphlets were and thinking up clever ways to derail their veg-trains.  I understand where non-vegans are coming from and why many, but by no means all, behave as they do toward vegans:

They’re afraid, just as I was.

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I was unable to diagnose, recognize and deal with my fears back then.  Instead, I acted out in denial and avoidance of those uncomfortable feelings.  Somewhere inside, probably near the pounds of undigested red meat rotting in my intestines, I understood that every hamburger begins with a cow begging for her life.  I knew something dreadfully awful was happening to veal calves and it wasn’t, as I so cleverly rationalized (and I’m not proud of this, though I was at the time), “the only life they know anyway so, since they have no frame of reference for what a happy life is, why does it matter?  And if their lives are so bad, it’s actually merciful that we slaughter them so young and put them out of their misery.  We’re doing them a favor!”  I knew that chickens didn’t “sacrifice” themselves to become the nuggets I was eating twenty at a sitting.  I knew… and I denied.  And I defended.  And I attacked.  Those were the methods I employed to keep from hearing, understanding and – worse – feeling the truth about animal exploitation and my complicity in it.  I kept the truth a comfortable distance away and drowned out the voice of my conscience with pseudo-intellectual rationalizations and justifications that, as I now know, were mere fabrications of my frightened ego.

When I deal with non-vegans now, especially in terms of vegan education, I try to meet them where they are, remembering that I once stood where they stand – blinded and misguided by a multi-billion dollar propaganda machine that would have us believe we need to eat animals to survive (false), that we would suffer and maybe die if we didn’t (false), that animals were put on Earth to serve us – the “superior race/top of the food chain/most advanced species” in the history of the planet (false) and on and on.  I remember that I too was once afraid to take a stand for my ethical beliefs in a society that marginalizes, ridicules, bullies and berates those who swim against the current of cruelty and go against the grain of gluttony, afraid to be looked at as “abnormal”, afraid to no longer be accepted by those who engage in behaviors I now consider morally unacceptable…

So I do my best to let them know how it was for me, what happened to cause me to change and what it’s like for me now.  I let them know that making the choice to live vegan is the single best choice I’ve ever made and that living vegan is the best action I’ve ever taken.  I let them know that it’s best to follow one’s ethics instead of one’s palate.  I let them know that veganism is not a diet, a fad, a lifestyle or a phase – it is one’s personal commitment to a social justice movement that seeks to dismantle speciesism, the most egregious and deadly form of oppression on the planet today.  I let them know that every argument against veganism is an argument in favor of slavery, bullying, misery and horrible, needless death.  I let them know that if they believe animals matter morally at all, then living vegan is the only rational response.  I let them know that living vegan is as easy as making the decision to withdraw support from and cease complicity in a worldwide system of animal exploitation.  I let them know that vegan food is nutritious, delicious and all one needs to survive and thrive in optimum health.

And I let them know that I, and millions of other vegans, are here to offer education, information and support if they are willing to put their fears aside and embrace that which they already believe in – justice for all.

Live vegan.  Educate others.  Start now, here’s how:

There Is Nothing So Stable As Change

I caught a bit of an interview with comedian Cameron Esposito on NPR in March 2016.  I don’t know and therefore have no opinion on this person’s work, but something they said in relation to same-sex marriage really struck me.  Here’s the quote:

 

“The thing that I protest against the most or that upsets me the most is people that are unable to change.  I mean, we’re all just doing the best we can with the information we have up until that point, but when you’re given opposite information and you refuse to change or adjust, then I think that is a real problem…  It infuriates me because I believe that adults should be able to look at evidence and adjust their perspective.”
I can relate to this on several levels.  Here are two:

When I explain to non-vegans that there is no moral justification for using sentient individuals for reasons of pleasure, fashion, entertainment or other human conveniences and they proceed to either ignore the information, try to find holes in the logic or – worst of all – create bizarre counter-arguments to defend continuing their habits and traditions of unjustifiable animal exploitation, it is, to borrow Ms. Esposito’s phrase, “a real problem” and can at times be infuriating.

Similarly, in over 20 years of working professionally to help people who suffer from addictions understand the benefits of living a clean/sober/recovering life (as opposed to living a life wherein one descends into an ever-deeper and ever-darker hell of one’s own construction) and offering them the tools they’ll need to build such a life 
and instructing them in how to use those tools, it can be frustrating to see them choose to continue using their old tools rather than the new tools while knowing full well that their “best” thinking got them into the terrible trouble they’re now in and that to keep moving in that direction will have potentially deadly consequences.  One of the most brilliant therapists I’ve ever had the pleasure to know, the late Angelo Castiglione, used to say, “Addiction is a disease that resists its own recovery”.  Sadly, I’ve found this to be the truth.

I’ve long noticed a correlation between the defense mechanisms used by addicts to protect their maladaptive behaviors (y’know, those quirky li’l behaviors they exhibit like, say, coping with “stress” by shooting heroin in their neck – that falls under “recreational use”, right? – or drinking three bottles of wine in one evening to “take the edge off” – believe me, somewhere in the middle of the first bottle, those edges are as smooth as a cue ball) and those used by non-vegans to protect their use of products of animal exploitation.  These include, but are not limited to: rationalizing, justifying, minimizing, intellectualizing, blaming, shaming, deflecting, avoiding and the granddaddy of them all, DENIAL (here’s my favorite acronym for denial: 
Don’t Even Notice I Am Lying).  I see them all used by members of both groups all the time.   Am I saying that those who consume animals and their secretions are addicted to those substances?  Not necessarily, as I don’t definitively know that to be the case, but when confronted with the idea that what they’ve been doing all their lives – engaging in behaviors taught to them by their well-meaning parents and viewed as “normal” (which we all know is just a setting on a washing machine) by the society in which they live – cannot be morally justified, their first instinctive response to the cognitive dissonance they now feel is to fight to protect themselves from what they perceive to be an attack on their character and an attempt to cause them shame and to… (gulp!) … change.

When I engage in vegan education, it is not my intention to shame anyone about their behavior.  In my opinion, there should be no shame in engaging in behaviors one truly does not know are wrong or harmful to others or themselves.  That is simple ignorance born of a lack of education in a particular area and aided by ongoing campaigns of targeted misinformation designed to maintain and deepen such ignorance on a mass scale.  When this happens, one is, in a sense, a victim.  However, when one engages in 
willful ignorance – learning the truth about one’s complicity in the exploitation of the vulnerable and purposely choosing to ignore it and take no meaningful action to change – I believe that a feeling of guilt is appropriate and necessary because, when one does this, one is indeed guilty of victimizing others.  Brené Brown, Ph.D. and other psychologists have shown that feelings of guilt can and often do lead to positive changes in behaviors and attitudes and that guilt is actually a healthy emotion: “I now know I’ve been behaving in ways that conflict with my core values and beliefs and feel badly about my behavior.  From now on, I will behave differently and live, as best I can, in congruence with my morals and ethics.”  Cessation of guilt-inducing behavior leads to, as you might imagine, a reduction in guilt and, as an added bonus, increased self-esteem.  Plus, to put it bluntly, when individuals start living vegan, they stop paying people to kill innocent beings.  What could ease one’s guilt and restore one’s self-esteem better than ceasing to hire hit men to kill babies (yes, most of the animals used by humans for food are killed within the first months of their lives) and adults and entire families for no good reason?

The night I made the decision to start living vegan, I experienced that same moment of cognitive dissonance that others feel, and I chose what I felt, and still feel, is the only acceptable path.  Here is an excerpt about that very moment from another essay of mine:

 

“At that moment, when my closed mind opened, the light inside turned on and my heart spoke louder than my stomach, I knew I had been changed forever and that I could no longer participate in the system I now understood for what it was.  It was then that I began to live vegan – to eschew, wherever possible, the use of products of animal exploitation and to educate others where and when I could about how they too could stop promoting this injustice.  I hadn’t known till then that there was another choice available – a choice to live a vegan life – and once I knew, I couldn’t un-know.”

 

Ms. Esposito said that what is most upsetting is “people that are unable to change”, however for me it is people who are unwilling to change. We all have the capacity to change; some of us simply refuse to do so, even when presented with evidence that change is, if not required, then certainly a really, really good idea.  Changing from using vulnerable beings for one’s own selfish pleasures as a non-vegan to living vegan spares the lives of others, improves one’s own life and make the world in general a better place.  These are not opinions – these are immutable facts that it makes no sense to deny.  But, as is the case with addiction, denial is not about what makes sense.  It is about what makes us comfortable, or at least not uncomfortable, and there is a sad comfort in that which we know and have gotten used to.

Do I find this, as Ms. Esposito does, infuriating?  I have, but it’s rare that I feel such exasperation these days.  Instead, I make a point of remembering that I, too, have had plenty of personal experience with being unwilling to act appropriately on new information, which makes it difficult for me to resent others when they act as I did.  I have at times been unwilling to change, but more than willing to keep myself in the dark and refuse to see the light for fear that facing the truth might hurt me in some way… because being non-vegan is “all about me” and living vegan is all about them, the non-human victims of human violence and oppression.  Admitting to and reminding myself that I was among the unwilling allows me to remain (somewhat) calm and rational when discussing veganism with non-vegans, an approach I find to be much better received and far more effective than any vitriolic rant, verbal fisticuffs or fusillade of finger-pointing.

I’d like to say I wish everyone would live vegan, as I believe it’s the key to a better, healthier, more peaceful world, but wishing won’t get us there.  As I first heard via Stephen King, “Wish in one hand, shit in the other.  See which one fills up first.”  On the other (non-shit-filled) hand, what will get us there is clear, consistent, unequiVOCAL vegan education.

Things have gotten shitty enough in our global society, so I’m not content to simply wish for this critical paradigm shift to happen.  I and my organization, South Florida Vegan Education Group, will continue to engage in abolitionist vegan education and ask that you join us.

From my heart to yours, thank you for listening.

Keith Berger

10/14/2016

Live vegan. Educate others. Start now, here’s how:

Photo courtesy of 
www.VeganTrove.com

On Cognitive Dissonance, Denial and Selfishness

Would those who argue against veganism (and therefore, by default, in favor of speciesism) be just as quick to argue in favor of racism, sexism, heterosexism or some other form of oppressive injustice involving human victims if perpetuating that particular form of injustice personally benefited them in some way, as does continuing to consume products of animal exploitation?

Fighting against any moral and ethical stance that works toward ending the exploitation of a group, the abolition of which threatens one’s personal pleasure, comfort and convenience (and always at the expense of the exploited group), exposes a perverse form of selfishness on the part of the defender(s) of the exploitation.

vegan-compartmentalizationCognitive dissonance (the mental stress or discomfort experienced by an individual when confronted by new information that conflicts with existing beliefs, ideas, or values) can make it difficult to accept certain truths, but denial of reality never actually changes reality.  Rather, it creates a false premise upon which to predicate one’s behavior and takes one further from the truth of a situation, always with deleterious effects to oneself and others.

Personally, when I was presented with overwhelming evidence that my behavior as a non-vegan was directly contributing to a system of animal slavery, exploitation and needless death (in essence, an animal holocaust claiming billions, and possibly trillions, of sentient beings every year), I took an immediate and unequivocal stand against this injustice and started living vegan within the hour.  It was the only direction that made sense to me, the only way of living I could live with and the single best decision I’ve ever made in my life.  The “transition” was fairly simple and living vegan quickly became, as vegan educator Elena Brodskaya put it, “…not second or third nature, but just Nature”.

It would save an abundance of time and energy – as well as countless lives – if those who oppose veganism would cease their mental and ethical gymnastics, stop trying to find, in the words of the Roman philosopher Seneca, “a right way to do the wrong thing” and just start living vegan.

[I encourage all readers to click the blue links embedded in this essay and explore the information on those sites.  Also, please read our Disclaimer regarding external sites, organizations, individuals, etc.]

Keith Berger and Elena Brodskaya – co-founders, SFVEG
Dismantle speciesism.  Live vegan.  Educate others.
 
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