[I encourage all readers to click the blue links embedded in this essay and explore the information on those sites. Also, please read our Disclaimerregarding external sites, organizations, individuals, etc.]
Opportunity Knocks!
While at a recent Counting Crows concert in West Palm Beach FL, Elena and I were able to have a quick vegan advocacy conversation with two women working the concession stand. One of them, upon reading my vegan-themed t-shirt, said, “I like your shirt!” and mentioned that one of her daughters is vegan “and keeps trying to convince me, but it’s really hard…” I took the opportunity to suggest to them that “Whatever you think is ‘hard’ is really just a habit pattern you’re used to, so all that’s needed are a few relatively minor changes in habits.” They both seemed to agree with this point. Knowing we only had a few more seconds before they’d need to move on to help other patrons, I added:
“The real change is aligning your behaviors with the morals you already have that tell you animals are not just ‘things’ to be used and killed for personal pleasure. If you saw someone out here stabbing a dog to death, you’d stop them, right?” They agreed. “If you saw someone stabbing a pig or cow or chicken to death, you’d stop them too, right?” Again they agreed. “So all you need to do is stop supporting the things you already know are unacceptable and match your behaviors to your morals. If you need help, visit us at www.VeganEducationGroup.com and we’ll be here for you.”
They thanked us and we moved on. We felt the conversation was productive and that we’d maximized the time we had available with our audience to a) challenge the “living vegan is hard” myth and b) to make clear that living vegan is not a dietary choice but rather a choice to be ethically consistent by respecting the rights of other sentient non-human individuals not to be used as disposable, replaceable objects and killed for no better reason that to satisfy human pleasure. Had more time been available, we might have been able to employ Socratic questioning to allow our interlocutors to draw their own conclusions, however this seemed the most efficient strategy considering the situation.
It Is What It Is… And It’s Not What It’s Not
Aside from the advocacy we did employ, it should be noted that we did NOT (nor do we ever) find it necessary or valuable to:
We find that the people with whom we speak are able to grasp the simple idea that individuals of other species are exactly that – individuals and not objects to be unjustly exploited, used and slaughtered to satisfy human pleasure, convenience and monetary gain. We find that the people with whom we speak have an innate respect for the lives, dignity and rights of others – no matter the species – and that through a bit of conversation and their own imagination, they begin to realize and understand they have been actively participating in something they believe is morally abhorrent. We do our best to help them see that the only just and logical choice going forward is to live vegan. We find that the people with whom we speak can and do respond positively and respectfully to clear, consistent, unequivocal vegan education.
World Wide Web
Thank you to all the inspiring unequivocal vegan educators all over the planet working to dismantle speciesismby having conversations like this every single day with people who may not realize they’re living in opposition to their own morals and just need some solid information, like I did, to start questioning their choices and aligning their morals with their behaviors. With every conversation, we move closer to achieving a vegan world.
[I encourage all readers to click the blue links embedded in this essay and explore the information on those sites. Also, please read our Disclaimerregarding external sites, organizations, individuals, etc.]
“Look into the faces. Look behind their eyes. They are not ‘voiceless’, they are talking to us with their eyes and their body language; they are screaming, we’re just not listening. Be vegan.” – There’s An Elephant In The Room blog
No-nonsense and No Nonsense
I began writing this essay after spending several hours engaged in peaceful, positive conversations with non-vegans about the ethical reasons for living vegan at an Earth Day event at Barry University in Miami Shores, Florida. As always at our Vegan Education Station, we employed no gimmicks, no tricks, no public theatrics, no graphic videos, no gruesome images, no bribery, no shaming, no intrusiveness, no deceptiveness and no coercion in our interactions with our interlocutors (these are all tactics we have observed being employed by animal welfare and animal “rights” organizations that consistently resist the idea of simply educating the public about veganism). Rather, as always, we politely and patiently provided those who approached us with no-nonsense information about the consequences of their choices (that there is always a victim at the end of one’s choice to consume products of animal exploitation) and asked them to think from a perspective many of them admitted they’d never considered before. Our conversations were respectful on both ends, even when we were challenged with the ubiquitous anti-vegan arguments such as “Lions eat other animals – are you gonna tell them to stop?” (“Lions are obligate carnivores and have no choice but to consume flesh – humans, on the other hand, have many other choices”), “But what if I was in an extreme situation and was starving?” (“You’re not experiencing either condition, so what’s stopping you now?”) and “How will I get my protein?” (click hereto find out my answer).
The caption reads in part: “We had just left Everest Base Camp where we slept for the night, and headed to Mt Kala Patthar to hike to the summit (5,550m)… Within about 6/7 minutes we were hit with a blizzard, temperatures of -5 with wind chill and hard hitting snow, so we had to abandon – but we did manage to speak to 1 couple who took a card!” Yes, when you want a neat photo, try “activism” at 18,000 feet – you’re guaranteed to reach (nearly) no one but you’ll look cool in the process!
In 2016, in what appears to be another in a countless series of attempts to reinvent the animal welfare wheel (one that’s been spinning ceaselessly – and going nowhere – for over 200 years), a group in Melbourne, Australia (now with international membership) calling itself Anonymous for the Voiceless began engaging in what their website describes as “street activism” in which “Cubes of Truth” are formed by individuals wearing Guy Fawkes masks who arrange themselves into a human square and hold laptops or other media devices playing videos depicting the inherent horrors of the animal agriculture industry. I can identify with the idea of wanting to trigger, as their website suggests, “…curiosity and interest from the public” in an “…attempt to lead bystanders to a vegan conclusion through a combination of local standard-practice animal exploitation footage and conversations with a value-based sales approach”, as it’s not much different from the so-called “vegan” outreach in which I used to participate in Miami and other parts of South Florida, although we didn’t wear masks and only had a single video screen playing an endless loop of nauseatingly dreadful animal abuse.
I came to the understanding some time ago that our “vegan” outreach was anything but vegan, as we failed to deliver a clear, consistent message that all animal use is morally unjustifiable and instead offered passersby a confusing combination of vegan and vegetarian messaging through the videos we played and the litter-ature we handed to peoplewhether they wanted it or not.
[It appears that “Cubes of Truth” are being staged in Miami, so it’s possible that the so-called “vegan” outreach mentioned above, soon to be featured in an upcoming essay here at The Turbulence of Dreaming, has morphed into this new version]
Here again is why I no longer believe in, support or engage in speciesist efforts such as these: my ten years of hands-on experience with this kind of activism has led me to the sad conclusion that such messaging, like allanimal welfare messaging, misses the point entirely. By focusing our activism on showing the public how awful non-humans are treated in the animal exploitation industries, we fail to make clear that all animal use is inherently unjust and this plays directly into – and tacitly reinforces – a deeply speciesist cultural mindset that as long as we treat non-human individuals “humanely“, “kindly” and “compassionately” while we’re confining them against their wills and forcibly breeding them into existence for the express purpose of violently taking their lives to serve our desires, it’s acceptable in the end to kill them and consume their bodies, skins and secretions because, after all, they’re only “things” and objects to be used, not individuals. By focusing on the symptoms (“cruelty“, “abuse”, “mistreatment”, etc.), we fail to address the problem, and the problem is not how we use animals to serve our own needs; the problem is that we use them at all.
Speaking of problems, here are several problems inherent in Anonymous for the Voiceless:
Problem – Animals Have Voices – We Just Refuse To Listen
“There’s really no such thing as the ‘voiceless.’ There are only the deliberately silenced, or the preferably unheard.” – Arundhati Roy
Anonymous for the Voiceless’ implication that non-human individuals don’t have voices is not only incorrect, it’s also ableist. Here’s why.
“The ableism embedded in animal-rights discourse is evident in a common rallying cry used by animal advocates. To be a ‘voice for the voiceless’ is a sentiment with which many activists within advocacy communities identify. It became common to use the biblical phrase ‘a voice for the voiceless’ to refer to animals after the publication of a poem written in 1910 by American poet Ella Wheeler Wilcox… this poem was radical in its acknowledgment of animal suffering.
The phrase a ‘voice for the voiceless’–giving voice to a population that is unable to defend or speak for itself–inevitably conjures the sentiment in Wilcox’s poem: that the voiceless are physically unable to speak or help themselves… But [it] is wrong to suggest that animals are not telling us what they want…
Animals consistently voice preferences and ask for freedom. They speak to us every day when they cry out in pain or try to move away from our prods, electrodes, knives, and stun guns. Animals tell us constantly that they want to be out of their cages, that they want to be reunited with their families, or that they don’t want to walk down the kill chute. Animals express themselves all the time, and many of us know it. If we didn’t, factory farms and slaughterhouses would not be designed to constrain any choices an animal might have. We deliberately have to choose not to hear when the lobster bangs on the walls from inside a pot of boiling water or when the hen who is past her egg-laying prime struggles against the human hands that enclose her legs and neck. We have to choose not to recognize the preference expressed when the fish spasms and gasps for oxygen in her last few minutes alive. Considering animals voiceless betrays an ableist assumption of what counts as having a voice.
…When animal advocates describe animals as voiceless, even when it is meant simply as a metaphor, it gives power to those who want to view animals as ‘mindless objects.’ In the long run, activists will help animals more if we treat them as active participants in their own liberation–as the expressive subjects animal advocates know them to be–remembering that resistance takes many forms, some of which may be hard to recognize from an able-bodied human perspective.”
The compelling arguments made in Taylor’s article offer a new perspective on the idea of “a voice for the voiceless”, the very phrase I must admit I’d used to describe myself in the early days of my animal “activism”. Having eloquently explained the ableism inherent in the phrase, Taylor has helped me understand the unsettling feeling I experience whenever I hear animal advocates refer to non-human individuals as “voiceless”. I knew the idea was wrong, but I hadn’t considered that it also carries the weight of oppression.
Problem – Value-Based Selling = Selling Out Our Values
Prior to seeing the term on the Anonymous for the Voiceless website, I was unfamiliar with the idea of a “value-based sales approach”, which is defined as “the process of understanding and reinforcing the reasons why your offer is valuable to the purchaser“. By definition, a value-based sales approach is about catering to the selfishnessof the consumer to get them to agree that what you’re proposing will benefit them in some way. Such an approach, in animal advocacy terms, would necessarily put the focus on the ancillary benefits of living vegan (i.e., personal health) and would fail to take into consideration and make primary what matters most – the value to the victims of continuing their lives free from use, commodification, exploitation and execution by humans. To understand why such an approach is problematic from a vegan advocacy perspective, please consider this from a previous essay on this site:
“It can be argued that those who ‘go vegan’ for their own health and personal betterment – which really translates to adopting a plant-based diet, the definition of which is anybody’s guess these days – are essentially acting from the same place of selfishness that had them eating animals and their secretions to satisfy their own pleasure in the first place. When that’s the case, there’s little to stop them from reverting back to their original selfish position of consuming products of animal exploitation (one supported and encouraged by mainstream speciesist society) and resuming their complicity in the violent oppression of non-human individuals, and this happens far too often. Other than an alteration in diet, nothing’s changed for them in any meaningful and fundamental way. There’s been no move from selfishness to selflessness, no firm and unwavering commitment to eschew participation in all forms of animal use and no realization that all of these constitute injustice. Everything is still all about them, and the animal victims of human selfishness remain sadly overlooked.”
Problem – “We Hold An Abolitionist Stance…” But They Don’t
On the Anonymous for the Voiceless website, they loudly proclaim in all caps (like everything else on the page): “WE HOLD AN ABOLITIONIST STANCE ON ANIMAL EXPLOITATION.” As an abolitionist veganeducator, I found this statement intriguing so I sought to find out whether their assertion holds up when put in the Reality Machine.
Brain + critical thinking = Reality Machine
Here’s what I found with a minimum of investigation:
In a 2016 interview with Freedom of Species (a podcast website that features a mix of single-issue animal welfare campaigns and unequivocal vegan campaigns) Paul Bashir, co-founder and director of Anonymous For The Voiceless, is asked about the organization’s “abolitionist position” and has this to say about a “baby steps” approach to veganism, which would be in direct opposition to the abolitionist approach (I’ve italicized some notable quotes in the passage):
“We would never behave that way [promote incremental baby-step reduction efforts] in the face of any other injustice and therefore it is totally an injustice to expect that…in respect to veganism”.
He then draws analogies to human oppression and states that:
“Humans are animals and therefore the cruelty that we inflict on animals needs to be considered equally to the cruelty that’s inflicted on humans… it is just as serious and it’s just as problematic and it’s just as much of an injustice, therefore, no, nobody should be cutting back, everybody should be realizing that this is outright insanity and we all need to just stop. I refuse to compromise on that, on our values. No science or any sort of rational experiment has ever compelled me, that I’ve ever come across, to believe that ‘baby steps’ works, that it gets people to go full-blown vegan… since we would never compromise on those other injustices that occur within our own species, we shouldn’t be doing that with non-humans.”
If Bashir, the group’s co-founder and director, truly believes that “nobody should be cutting back” and is honest when he says, “I refuse to compromise on that, on our values” and so on, then one has to wonder how it came to pass that rather than adopting a stance of unequivocally promoting veganism, Anonymous for the Voiceless instead prominently promotes on their website a three-week dietary “challenge” that, in addition to erroneously positioning veganism as a mere diet and something challenging to achieve, clearly promotes a baby-steps approach. One needs only click the handy link to the Challenge22 (“Let’s try vegan!”) website to find that the FAQ page states that friends and families of those already vegan “…don’t have to commit to being vegan for life, just agree to give it a try for 22 days.” In fact, that appears to be all they ask of anyone as they offer “participants a free, supportive online framework for trying veganism for 22 days.” The Challenge22 focus is clearly on “trying”, not committing to, a diet and lifestyle (as opposed to the ethical position that veganism is – “a philosophy and way of living which seeks to exclude—as far as is possible and practicable—all forms of exploitation of, and cruelty to, animals for food, clothing or any other purpose…” –Vegan Society 1979) as the participants have access to “culinary experts” and “certified dietitians who give nutritional advice” so that they will be “equipped with nutritional information, cooking tips and recipes that enable them to maintain a healthy, tasty vegan lifestyle.” There is no mention of abstaining from any of the other myriad forms of animal use nor any mention or indication of veganismas one’s personal commitment to justice and nonviolence toward non-human individuals. One can only conclude from the information they provide that Challenge22 is far more committed to maintaining speciesism than it is to dismantling it through veganism. They’re not “trying” to promote speciesism – they’re promoting it.
To understand why this is speciesist, one need only frame it in human terms – imagine an anti-spousal abuse organization promoting a platform for spousal abusers to take a few weeks vacation from beating their partners but not have to commit to such a drastic lifestyle change permanently. Hard to imagine? It ought to be, much as it should be hard to imagine that an organization seeking to create a vegan world would promote anything less than living vegan as far as possible and practicable, and yet Challenge22 is doing exactly that.
Here’s a 2017 quote from Bashir’s Deskgram page chronicling one interaction he’d had:
“They couldn’t believe how young animals were slaughtered in the meat, dairy and egg industries. They were disgusted by the standard practices in free range farming. They despised animal cruelty, like most people; and after 10 minutes of chatting they realized there was no way you can be a non-vegan and truly represent those values. I told them about Challenge22+ and they said they’d do it. Why and how. In that order.”
I won’t belabor the aforementioned point about why focusing on the specifics of animal “cruelty” makes no sense from an abolitionist animal rights perspective, however I will point out that helping people realize they need to live vegan and then immediately directing them to a website that only asks people to “TRY vegan!” for 22 days is morally inconsistent. “Give it a shot for a few weeks and see what you think” is not a clear vegan message. It lets people off the moral hook and that’s unacceptable. Bashir seems to agree with this concept and yet, puzzlingly, this is his tactic and that of his organization.
Is it possible that Anonymous for the Voiceless simply hasn’t found an online vegan resource that does better than asking non-vegans to become 3-week plant-based dieters?
“Get 22 days of full support: Challenge22.com” – Paul Bashir
I find it perplexing that Anonymous for the Voiceless, while claiming to be “abolitionist”, would promote organizations that equivocate about or entirely avoid the idea of veganism as a moral imperative… and allow their organizers to be similarly noncommittal:
In a January 2017 article in the Guardian, Matt Stellino, an Anonymous for the Voiceless co-organizer in Sydney Australia, comes across like someone who is as serious as anyone could be about wanting people to live vegan and yet, at the end of the article, the equivocation comes: “The kebab shop doesn’t have to close,” Stellino offers. “We just want falafels for everyone.” That’s not asking for veganism. That’s asking for plant-based options and, contrary to what some vegans assert, offering plant-based foods to non-vegans is not getting us closer to dismantling speciesism and ending animal use. It merely adds more choices to the menu and further identifies veganism solely as a dietary option.
Problem – It Sounds Good, But What Does It Mean?
Every so often in the animal welfare sphere, a new organization arises promising a fresh and exciting “new” approach to “saving” or “sparing” animals, usually asking for volunteers to recruit members and needing large amounts of donations. If this sounds suspiciously like the modus operandi of a multi-level marketing scam, there’s a good reason for that… Notice that with such organizations the math involved in calculating the amount of “saved” or “spared” animals is always very fuzzy, but the math involved in calculating the amount of money needed in donations is always very clear. I’m not sure whether Anonymous for the Voiceless is on the same level as the large, donation-based animal welfare corporations (yet), but I am curious about the math I’ve seen posted by them on various sites: “125,253 bystanders taking veganism/animal liberation seriously!”, “32,851 conversions!” What exactly does it mean to “take veganism seriously” and at what point in the conversation does that become clear? Does it mean they will start living vegan from that moment or is it just something now being considered by someone who hadn’t previously given it much, or any, thought? And at what point in the conversation is a “conversion” recorded? These seem like intangibles to me and the statistics carry more than a whiff of self-justification and marketing.
New Doesn’t Always Mean Better
It’s easy to be lured in by the shine and flash of the new, especially to those who see the injustice of animal use and feel a desperate desire to “do something“, but we need always remember the following:
A disease is not cured by merely exposing and treating its symptoms but rather by directly addressing the root cause that creates the symptoms. This compelling essay from Gentle World entitled Are Anti-Cruelty Campaigns Really Effective? discusses the matter eloquently. An excerpt:
“…a united front of widespread public education focused on why and how to become vegan would address the root of the exploitation problem by challenging not only all of our uses of animals, butour society’s decidedly speciesist attitude in and of itself.
To illustrate the point, it’s helpful to consider the analogy of a tree. The animal exploitation tree can be divided into several sections, including the roots, trunk, and branches.
The roots of the tree – mostly hidden underground – represent our society’s underlying speciesism; the cultural prejudice against all animals (other than humans) that makes it possible for us to ignore the basic needs of others in favor of our own trivial desires. Speciesism, like racism, sexism, and other oppressive cultural prejudices, ignores morally relevant characteristics (such as the fundamental interests of the oppressed or exploited), in favor of morally irrelevant characteristics (such as membership of a species, race, sex, and so on). When we eliminate speciesism (individually or as a group), we respect the interests of individual members of other species sufficiently to take those interests into account with our own, and everyone else’s interests. The behavioral result of such respect is veganism – avoiding animal products and uses in our lives as much as is reasonably possible.”
It makes no sense, is counterproductive and is unethical to engage in one or more forms of violent, systematic, exploitative oppression while working to end another. It is particularly counterproductive to engage in the same form of exploitation – in the case of Anonymous for the Voiceless, speciesism – one is trying to end.
And The Reality Machine Says…
By applying critical thinking rather than taking everything at face value and accepting words that don’t match actions, it becomes clear that Anonymous for the Voiceless is, sadly, not only engaging in ableism by portraying non-human individuals as “voiceless” but also promoting speciesism through their focus on animal “cruelty” and their affiliation with speciesist organizations such as Challenge22.
Therefore, while it seems to me that Mr. Bashir is a committed animal activist and appears to want to help end all animal exploitation, the organization he’s co-founded has unfortunately strayed from their stated “abolitionist stance” and landed deeply in animal welfare territory.
The Simple Solution – Vegan Education
If you oppose at least one form of violent oppression because you recognize it is morally wrong, then to live in integrity requires opposing all forms of violent oppression because they are all morally wrong. Speciesism, simply by virtue of having the largest number of victims and the highest ever-increasing death toll worldwide, is the most egregious form of violent oppression our world has ever known. It’s time to dismantle speciesism, and the way to do that, again, is through living vegan and educating others to live vegan.
Animals are not voiceless and truth doesn’t come in cubes. There are no masks or laptops required to educate others about veganism. If you want to dismantle and end speciesism, carry the vegan message of nonviolence and justice for non-humans by speaking your truth clearly, consistently and directly with words, not theatrics. Provide the public with the simple, logical idea that when you realize it’s wrong to hurt, steal from and kill vulnerable individuals for your personal pleasure and satisfaction, the only rational and just response is to live vegan.
[I encourage all readers to click the blue links embedded in this essay and explore the information on those sites. Also, please read our Disclaimerregarding external sites, organizations, individuals, etc.]
2019 has arrived and with it, my fourteenth veganniversary. 🙂
Living vegan was never something I had thought about, planned for or aspired to but, from the moment I understood that animals are individuals and not objects to be used for pleasure and experienced a seismic shift in my attitude toward individuals of other species that instantly led me to veganism, I knew that returning to living a non-vegan life was not an option.
Before going further, at the risk of offending those who self-identify as some version of “vegetarian” — Pescatarian, Flexitarian, Reducetarian, Lacto–Ovo-Bilbo-Frodo-Groucho-Chico-Harpo-Zeppo-Marco-Polo-I-Dunno-No-tarian — it needs to be understood that when one is vegetarian (i.e., still consumes some animal parts or secretions, so is in reality non-vegan), one continues to directly participate in animal exploitation. Arbitrarily excluding certain products of animal exploitation, like veal or other “meats”, from one’s diet does nothing to reduce animal suffering or help change the current paradigm that allows and demands that non-human individuals to be used as disposable, replaceable human resources/property. Vegetarianismmay seem on the surface to be helpful, but one need only look a little deeper to realize that, sadly, this is simply not the case. The tacit message of vegetarianism is that “some violence and exploitation is not ok, but some is ok”. When put in a human context (child or spousal abuse, for example), we clearly see the problem and immediately take appropriate action to a) cease our complicity in such morally unjustifiable activities and b) advocate for a full stop to all such activities. If you identify as “vegetarian”, please click the links above, consider this information and commit to living vegan as quickly as possible. See the links at the end of the essay for valuable resources!
Solving a Mystery – When Did I Start Living Vegan?
For years I’ve wondered exactly when it was that I made the ethical decision to live vegan, as opposed to the mostly arbitrary and purely self-centered decision I’d made some months earlier to “become a vegetarian” because it “seemed like a healthy thing to do”.
I mean, I knew it was late in 2004 and certainly know the circumstances (I’ll never forget…) but I couldn’t recall the date and always wished I could. Earlier this year, I was leafing through an old journal (from back in the days when people actually wrote privately in journals rather than blogging, tweeting and Facebooking every thought in their head, a behavior of which I’m certainly guilty) and was excited to find some entries that have essentially solved the mystery for me.
From what I can deduce from the third entry below, it was within a few days of New Year’s Eve 2004 while my cousin Scott and his future wife Laura were visiting Florida on vacation.
Entry 1 is the first indication that I had gone vegetarian, which we can see was not based on any ethical considerations; it was all about me. I had simply eaten so much meat over one particular weekend that I felt I’d “eaten all the meat I’ll ever need to eat” (I actually said something very similar at the time):
[Keith's Journal Entry #1] 8/21/04 - I haven’t checked in here in quite a while. I’ve decided to become a vegetarian and have been eating strictly veg (OK, lacto-ovo veg, as this morning’s omelette would suggest) since March 19th (2004), immediately following the Grilled Meat-Fest at Rudy’s [my now ex-father-in-law]. Don’t worry Rudy - it’s not you, it’s me.
Note my use of the term “veg” (above) which is pretty meaningless as it lacks any real definition. That morning, “veg” included eggs (and very likely cheese) which are not, to my knowledge, “veg”etables.
Entry 2, paragraph 1 shows a glimmer of awareness – albeit wrapped in self-righteousness – that laziness and selfishness are two qualities inherent in (most? all?) humans that can make it challenging for one to take a stand against any societal norm, even when that norm requires the egregious and morally indefensible oppression, exploitation and execution of trillions of innocent non-human individuals every year for no better reason than “they taste good”.
[Keith's Journal Entry #2] 12/8/04 - [in an Asian-fusion restaurant] - The college-age kid seated to my right commented to his dinner date that, “I think I could be vegetarian”. My first thought was to tell him he’s right and just how easily he could make that transition [but] simply put, vegetarianism is NOT the easier, softer way. Culturally, in this country, meat is easier. You don’t have to look deep into a menu to find chicken and burgers and steak. But a vegetarian dish that’s more than just a side of something? Often, this requires effort, and Americans don’t want to put in effort. After all, this is the society that invented fast food and the drive-thru.
I love when non-vegetarians (y’know - flesh-eaters) find out I’m vegetarian! The #1 question - right out of the box, within seconds - is “How do you get your protein?” I have to remember to write up some index cards to carry around explaining how it’s done and debunking the protein myth. I could just go with, “Well, I still eat human flesh. I don’t think that counts as meat... Human is a vegetable, right”?
Paragraph 2 (above) shows – once again wrapped in self-righteousness – the spark of my desire to educate others (or just be a pain in their ass). Unformed and without direction, it was there nonetheless.
Entry 3 (below) shows me what I wanted to see – a fundamental, life-altering shift had occurred. I was leaving my non-vegan life behind and moving forward with a commitment to no longer participate in animal exploitation.
[Keith's Journal Entry #3] 1/7/05 - I’m at Sublime [vegan restaurant in Ft. Lauderdale, FL], waiting for a table. I was here New Year’s Eve with Cousin Scott and his girlfriend Laura. They’re both vegan and just wonderful, spiritual people. They didn’t give me the vegan hard-sell, but I’ve decided to go that direction. I’ve already bought two belts made from man-made-materials to replace my leather ones. I’ve gone online in search of non-leather shoes, sneakers and wallets as well. I’ll need to get past my sentimental attachments to my leather stuff because I really don’t like the idea that someone died and, prior to that, lived miserably to produce them. I watched Peaceable Kingdom with Scott and Laura and saw the unbelievably wretched conditions food animals “live” in. I came away feeling... haunted. It was like watching footage of Nazi concentration camps. There should be an animal holocaust museum.
After seeing how dairy cows are mistreated, I’ve realized they are nothing more than slaves. I don’t want to be a part of the slave ‘n slaughter culture anymore. Scott and Laura simply refer to all animal products as “death”. Couldn’t be more accurate. My death-free entree has arrived - seitan with mashed potatoes and veggies. It’s one of the best things I’ve EVER tasted.
I find it notable that my earlier entry stating I’d “decided to become a vegetarian” went no further or deeper, except to show just how non-committal I really was about the whole thing. I was even jokey about it. Going “veg” was no more significant a life choice than, say, making the decision to wear khakis more often or take up cross-country skiing or mahjongg (or cross-country mahjongg while wearing khakis… whatever). It was just another thing to do, a whim subject to change at a moment’s notice. I recall that, along with that decision, I also very loudly “reserved my right” to eat fish and eggs “if I need to”. I’ve since learned that a) no human “needs” to eat fish or eggs for any reason and b) when the “right” I’m reserving denies another sentient being his or her right to live freely, it’s not a right I’m reserving – it’s a morally unjustifiable wrong.
By contrast, in discussing my decision to start living vegan in Entry #3, I included some of my feelings and reasoning for making that decision (including identifying animal use as a form of slavery, a fundamental injustice I oppose, which was the catalyst for my decision to live vegan), action I’d taken and plans for further action in the same direction. Put another way, this was not some spur of the moment whim. I was serious.
When it comes to veganism and animal rights, I’m still serious and that’s how I’ll remain. It’s no laughing matter that trillions of land and sea animals – non-human individuals who think, feel and have the same basic right as any human animal to live life freely and autonomously – are killed every year for human pleasure, entertainment and convenience. It’s the shame of our species that the majority of us continue to support, condone, promote and actively engage in such horrific and barbaric practices. Living vegan is the very least we can do for the animals and, secondarily, for ourselves and this small planet we all share.
Veganism should be our global society’s moral baseline for our treatment of individuals of other species and fortunately, for many of us and more every day, it already is. Is it yours? If not, why not?
[I encourage all readers to click the blue linksembedded in this essay and explore the information on those sites. Also, please read our Disclaimerregarding external sites, organizations, individuals, etc.]
[I encourage all readers to click the blue links embedded in this essay and explore the information on those sites. Also, please read our Disclaimerregarding external sites, organizations, individuals, etc.]
Co-written by Keith Berger and Elena Brodskaya
Wednesday Morning at 7 o’clock As the Day Begins
On Wednesday 11/8/2017 over an 8-hour span, I once again received back-to-back emails from not one, not two, not three, not four… ok, four of the major animal welfare (not rights, mind you – welfare) organizations with similarly-themed messages of how to be more “compassionate” around the upcoming holidays. In fact, two of the emails had the word “compassion” and “compassionate” in the subject line:
Receipt of such emails all in one day is a common occurrence for me, and it’s no coincidence such email solicitations always arrive just before payday – I’m sure there are studies proving this is the optimal time to send donation requests – as handy reminders of the stellar work they’re doing that only their dedicated and knowledgeable staff and volunteers can do (undercover “cruelty” investigations, “pressuring” non-vegan restaurant chains to add plant-based options, throwing self-congratulatory parties)… and only with my donations. I’ll offer a brief look at the content of the emails.
What’d I Say?
Mercy for Animals (MFA) informed me that “Animal torture has been exposed inside yet another government-owned slaughterhouse…” and that “unthinkable cruelty” was happening before slaughterhouse workers were “…stringing [pigs] upside down and cutting open their throats” which, if I’m not mistaken, is how they’re generally slaughtered. The assured me that I can “make a difference” by “making a special donation today as part of the Million-Dollar Challenge” and by taking the “Veg Pledge”… which unfortunately does not equate to living vegan. In fact, they make a vague suggestion (see below) to “choose compassionate vegan alternatives” (which, I suppose, could be added to any meal right alongside the animal flesh and secretions that might already be there. That may make it different, but it certainly doesn’t “make a difference”) while offering a VEGETARIAN Starter Guide, furthering the time-honored animal welfare tradition of conflating vegan and vegetarian as if there are one and the same.
“The best way to help cows, pigs, and other farmed animals is simply to choose compassionate vegan alternatives. Sign up here to get your free VegetarianStarter Guide, meat-free recipes, news, and tips.”
Compassion Over Killing (COK) invited me to “celebrate compassion!” at their event costing $100-150 per ticket, which I wouldn’t be interested in doing even if it were free and happening next door to my house (since they’re actually just celebrating themselves as a corporation). When they start talking about justice, I’ll start celebrating, albeit warily as I try to figure out what their angle is. Much like MFA, they did offer me another opportunity to “…still lend your support to help us continue our life-saving work for animals in the year ahead. Please donate now! All donations through December 31 will be matched dollar-for-dollar!”
Vegan Outreachasked me to sign a petition asking a non-vegan pizza company to add “a delicious vegan cheese pizza” to their menu and “Heck—throwing in a few toppings like meatless pepperoni or savory sausage crumbles would be even better!” They also reminded me that they’re “…working to expose and end cruelty to animals through the widespread distribution of our booklets promoting plant-based eating and compassion for animals” (again with the compassion…). Rather than promoting “plant-based eating”, a concept so vague that it’s anybody’s guess as to what it means and can actually be defined as eating salads with animal flesh and secretions on top (“Well, it is plant-based…”), is it unreasonable to expect that a corporation called Vegan Outreach might promote, say, veganism?
Lastly, before offering a Meatout Monday recipe, Farm Animal Rights Movement (FARM) reminded me that Thanksgiving is “the perfect opportunity to share a compassionate meal with friends and family” (more compassion – yay!!!). They suggested I “invite others to experience how amazing a vegan meal is for your health, the environment, and of course for the animals!” In the spirit of consistently putting animals last on the list of reasons not to eat animals, they go on: “Whether you’re looking to improve your health, are environmentally-conscious, or truly care about the animals*, the holidays are the perfect time to celebrate life together over a delicious, plant-based meal” (ah, plant-based!). They also offer a pledge to “go vegan for Thanksgiving”, as if abstaining from products of animal exploitation for one meal or even one entire day equates to embracing veganism. Once again, a major animal welfare corporation muddies the waters and erroneously equates eating one plants-only meal with living vegan.
Who’s to Blame?
I want to be clear that I find no fault with those who operate at the volunteer levels of these MLM (Multi-Level-Marketing-Manipulation)-style welfare corporations, as I am sure that they, just like me, join the ranks in hopes of making real change for animals with a corporation that purports to be doing exactly that, since the idea of taking on such tasks individually seems overwhelmingly daunting and often leads to feelings of despair and hopelessness. Enter the smooth and seductive siren song of the large animal welfare corporation(s) to offer comfort, community and a cure – “Join us and help the animals! Be a voice for the voiceless and stand with like-minded people who are already working to solve the problem of animal cruelty/abuse!”. I know that I was once brainwashed and beguiled by the manipulative messaging of MFA, COK, PeTA, H$U$ and the like and would have continued engaging with, supporting and promoting them and their single-issue campaigns had I not been shown the hypocrisy, ineffectiveness and counterproductiveness of their methods and messaging. Just as with other multi-level marketing or pyramid scheme models, eager volunteers are recruited by those in higher positions or at the same level but with time in the organization and used to bring in more recruits and/or solicit donations, in this case through handing out free organization literature and/or convincing people to join email lists, both of which do provide information about the plight of animals and welfare reforms but are ultimately mechanisms for bringing in donor dollars.
Essentially, these very organizations operating under the pretense of working to stop the exploitation of non-humans are engaging in the exploitation of the humans they enlist to perform for low or no pay in the service of increasing the organization’s financial bottom line. Volunteers and low-level employees are used for their time, energy and effort in such areas as fundraising, undercover investigations and member recruitment while being inculcated with the false belief that the corporation they serve is working to create a better world for animals. Meanwhile, millions in donor dollars and grants roll in each year, salaries are paid to those in higher positions, careers are solidified, agendas are furthered… and animals remain property to be used, discarded and replaced despite all the “critical”, “eye-opening”, “groundbreaking”, “life-saving” work supposedly being done on their behalf.
I observed this phenomenon in action during set-up at a South Florida “veg” fest in fall 2016. While strolling past the Mercy for Animals table, I observed the MFA coordinator (someone I know and with whom I have interacted – a sort of local animal welfare “star” – but whose identity I will not reveal) pointedly instructing the lower-level volunteers that they need to focus on getting people to join the MFA email list: “Sign-ups, sign-ups, sign-ups!!! At an event like this, we should be able to get at least [inaudible something-hundred number] new sign-ups.” Since fall is the season for year-end fundraising, dollar-for-dollar matching and million-dollar challenges, the push to focus on email “sign-ups” rather than engaging with and educating the public was not surprising. The coordinator’s forceful tone of voice seemed to indicate that obedience to this directive was not open for debate.
In the eyes of the animal welfare corporations, every person is a potential donor, and the more people who are reached by email, snail mail, street “activism”, college leafleting, social media and other methods, the deeper the potential donor pool. Slick and glossy publications, videos and emails are carefully crafted to tug at both heartstrings and purse strings. Note the use of evocative and melodramatic language in this email donation plea received 11/9/2017. One can almost hear the minor-key string section playing in the background while the somber narrator intones:
“Suffering animals—like Clara and Max—need you to act now.
When our brave undercover investigator met Clara at a Hormel pork supplier earlier this year, the gentle and intelligent pig was pregnant and forced to live in a gestation crate so small she couldn’t even turn around. Once Clara gave birth, all her babies, including little Max, were taken away from her and mutilated without painkillers.
Your compassion enables MFA to continue speaking out for defenseless animals and put an end to cruel practices like tail docking, castration, and cramming animals into tiny cages.
With you by our side, we’ll conduct even more eye-opening undercover investigations like the just-released footage captured at a Mexican slaughterhouse. We’ll also pressure more of the largest food companies to end the worst forms of abuse in their supply chains, and we’ll inspire millions of people to leave animals like Max and Clara off their plates for good.
I know that it breaks your heart to see and hear about such horrific animal abuse. That’s why I’m asking you to please help MFA make 2018 our most impactful year yet. Together, we can end this cruelty and create a kinder world for all animals.”
Sincerely,
Nathan Runkle President
Max!!! Clara…?
In the Multi-Level-Manipulation world of animal welfare corporations, low-level employees and volunteers are manipulated into reaching out to the public who are in turn manipulated by the materials to which they are exposed, and the money flows steadily in. Employees and volunteers believe they are helping the public learn that animal abuse exists (as if they didn’t already know this) and the donating public come to believe that by “doing something” and donating to animal welfare organizations, they are discharging their moral responsibility toward animals, and this idea is cosigned by the organization’s literature that suggests they shouldn’t take “drastic” steps like, for example, living vegan.
If the animal welfare corporations were to stop their single-issue campaigns and put their formidable resources into unequivocally educating the public about veganism as our moral obligation toward non-human individuals and providing support for new vegans, we would move quickly toward abolishing the property status of animals, demand for products of animal exploitation would dramatically decrease… and they would soon find themselves out of work as the paradigm shifted and the status quo changed, leaving them with no “horrific” cruelty to reduce or “worst” abuses to end, making it nearly impossible to make convincingly dramatic pleas for continued donations. For this reason, it has neverbeen in the best interest of animal welfare organizations to work in the true best interests of animals, but rather in what they tell us are the best interests of animals. For this reason, they will continue to partner with animal exploiters to ensure there is a steady supply of cruelty to reduce, abuses to end and single-issue campaigns to wage as mechanisms for soliciting a steady supply of donor dollars to keep themselves salaried and in business.
Why in the World…?
Now, in case anyone’s wondering why I’m still getting emails from groups like this long after putting my welfare days behind me, please allow me to explain:
I keep myself on several animal welfare email lists (though not PeTA or The Humane League– I do have standards…) so I can see what Big Welfare’s latest shenanigans are and to watch with mild amusement as they continue to pretend they’re all separate organizations rather than one large vomitous mass corporation, dividing up single-issue campaigns based on which seems to fit which brand and will result in the largest number of donor dollars, tremendous grantsand the furthering of careers for those at the highest levels of each corporate entity.
Who’s Down With OPP?
On the subject of grants, I am mortified as I look at this page I inadvertently found detailing the sheer numbers of dollars (roughly $16 million per year in 2016 and 2017) being lavished by the Open Philanthropy Project upon organizations under the rather vague heading of “Farm Animal Welfare”, about which OPP states:
“Billions of animals each year are treated cruelly on factory farms. We believe that raising awareness of current practices and pushing for reform could reduce animal suffering by enormous amounts, yet we see relatively little attention on this issue from major animal welfare groups.”
“Relatively little attention… from major animal welfare groups”? Relative to what??? That’s essentially the entire focus, theme song, parade route and lifeblood of every major animal welfare group, and it goes like this – farmed animals endure horrific, torturous crueltyevery day of their short lives en route to being slaughtered for human consumption [TRUE], so we need to do something/anything – usually involving “compassion” and/or some sort of weak legislation making a horrible situation slightly less horrible – to reduce the cruelty/suffering/abuse and ensure they’re treated humanelybefore they’re killed [FALSE].
Why, if the stated problem is true, do I contend the proposed solution is false?
Because the idea – and the entire animal welfare philosophy dating back over 200 years – is predicated on a false premise. That false premise rests on the notion that non-human individuals are destined to die to satisfy human pleasure, comfort and convenience no matter what we do, therefore the best we can ever hope to do is to make conditions better (more “humane”/less “cruel”) for them along the way. If we believe that to be the truth, then we can only keep trying to make the inhumane a little more humane for these pathetic, hopeless, condemned beings… and, if that’s our position, then why bother living vegan by taking the moral stance of refusing to participate in any and all forms of animal use wherever possible and practicable? Doesn’t it now become permissible to eat, wear and otherwise use non-humans now and then (or why not all the time?) since we’re all working to ensure that these things happen in the nicest ways possible? I mean, as long as they’re treated well and killed humanely…
So if the problem is true, what then is the solution and how is it being achieved?
The solution is to change the current paradigm that allows for and demands that animals be considered propertyand be objectified and commodified for use as disposable, replaceable human resources. This is being achieved through dismantling speciesism, and the method by which that’s occurring is twofold:
If we believe, as any non-psychopath does, that it’s morally unjustifiable to hurt and kill vulnerable individuals to satisfy our personal pleasures and desires, and we come to understand that the most vulnerable members of our global society are, without exception, the non-human individuals we call animals, then our only reasonable response is to immediatelystop participating in and benefitting from systems of oppression that result in the unnecessary harm and death of these sentientbeings. We stop paying others to do what we know is wrong, and we stop doing it ourselves. In short, we start living vegan.
We make a point of educating others to live vegan, and we do this by engaging in clear, consistent, unequivocal vegan education advocacy at every available opportunity, whether one-on-one, in groups, in person, online, over the phone or through any other creative means at our disposal. This does not mean simply handing a brochure, pamphlet or flyer containing vegan information to every passerby (coupled with a cheery “Go vegan!”) and hoping they a) read the material, b) are moved by it and c) decide to start living vegan and have some understanding as to how to do that. We would no sooner expect this to be an effective form of vegan advocacy as we would expect that, by handing astrophysics textbooks to random strangers and saying “Go astrophysicist!”, they will go home and become astrophysicists… and yet, this is a stock in trade method used by most animal welfare groups. Rather, this means taking whatever time one can to engage others in calm, rational, educational conversations, asking effective questions and answering those we are asked to the best of our abilities. It also means directing non-vegans to solid, unequivocal vegan resources online and in print (please see our Downloadable Vegan Content, Online Vegan Resources and Recommended Reading sections for excellent information).
While single-issue campaigns and the welfare corporations behind them may seem attractive on the surface, all one needs to do is apply a bit of critical thinking to conclude that they are speciesistin nature and ultimately counterproductive to the cause of abolishing animal use, and there is nothing attractive about that or about engaging in the exact form of oppression one claims to be working to eradicate.
[*a quick note on language and perception – when we talk about “the animals” as opposed to “animals”, we are defining non-humans as groups (i.e.; herds, flocks, schools) devoid of personalities or other markers of individuality rather than framing them as the individuals they truly are. This results in devaluation and depersonalization, making true empathy for them as individuals that much more difficult to achieve in the minds and hearts of those who have long been trained to view and treat them as mere objects to be used, discarded and replaced. This can make our vegan advocacy even more challenging, so once again it behooves us to be mindful of the words we choose and the language we use.]
I watched a man giving away food samples yesterday and was struck by his verbal sleight-of-hand. See if you can spot the trick.
Observation
The gentleman in front of Maoz Vegetarian restaurant is offering free falafel to passersby. He approaches me with a tray of food and says, “Falafel! All VEGAN, all homemade, all gluten free, all good for you!” (I’m uncharacteristically notwearing a vegan t-shirt, but he’s the owner and likely remembers having chatted with me once before while in my usual uniform). Seconds later, he approaches the next person and says, “Falafel! All VEGETARIAN, all homemade, all gluten free, all good for you!” He switches it up constantly, like a street corner shell game hustler. His patter is smooth and effortless.
Does the falafel formulation magically shift from vegan to vegetarian and back to vegan again from minute to minute? Obviously not, but his description of it does – the wording in his presentation is deliberate, based on his perception of his ever-changing audience and what he feels will get people to try his product and drive the most business to his store. It’s the sign of a good businessperson.
“Tell Mike it was only business”
“I always liked him.”
Conclusion
This gentleman’s business approach is no different from all large, morally-challenged animal welfare corporations that conflate vegan and vegetarian all day long, playing to their audience in order to separate them from their money and their morals and maximize profits while selling out the animals they purport to be “sparing” from “suffering” through “spreading compassion”. I’m not faulting the Maoz owner for this, as his intention is to sell food (quite a bit of it is 100% plant-based), not to end animal use. My intention is merely to point out the glaring similarity between his sales approach and that of the animal welfare corporate business model.
Thanks to deliberately vague and misleading information disseminated by animal welfare corporations and the mass media, there are those who think vegan and vegetarian are one in the same. I spoke with SFVEGco-founder and President Elena Brodskayawho shared her personal story with me as it relates to these ideas:
“When I first decided to be vegetarian, I also researched what ‘vegan’ meant and kept finding it linked with ‘vegetarian’, especially in literature produced by PeTA and other welfare groups. It seemed that everywhere I looked, I saw ‘vegan/vegetarian’ and ‘vegetarian/vegan’ until I erroneously concluded that ‘vegan’ must simply be an abbreviated form of the word ‘vegetarian’. The literature from the various welfare groups was confusing at best and deceiving at worst. It took longer than I would have liked to finally find some clear information about veganism and, once I realized the ethical implications of remaining vegetarian, I began living vegan immediately. I’ve since come to understand that corporationslike PeTA intentionally misinform the public about the true meaning of veganism and its critical importance as the only path toward dismantling speciesism and abolishing animal use. Sadly, they do this to further their own self-interests and prosperity while betraying the animals on whose behalf they pretend to be working.”
Clearly, the gentleman from Maoz knows there is a difference between vegan and vegetarian (although I would be interested to ask him what he believes that difference is and may do so when he’s not so busy), however I would guess that his interests lie in making a profit and not in educating anyone about that difference – that’s the purview, the passion and the purpose of those of us who work tirelessly to educate the public about veganism as we move ever closer to abolishing the property status of non-human animals and truly achieving justice for all.
Unfortunately, outside Maoz, the confusion continues…
[I encourage all readers to click theblue links embedded in this essay and explore the information on those sites. Also, please read our Disclaimer regarding external sites, organizations, individuals, etc.]
Keith Berger and Elena Brodskaya – co-founders, SFVEG
Beginning and ending with a brief questionnaire, free of graphic or disturbing images and filled with compelling information on abolitionist vegan advocacy, what veganism is, how to live vegan, the problems with vegetarianism, the humane myth and a plant-based nutrition overview, South Florida Vegan Education Group offers the Embracing Veganism pamphlet as an indispensable tool for unequivocal vegan advocacy.
Our Embracing Veganism pamphlet is a great conversation starter, is free to download, share, distribute and use as a comprehensive vegan advocacy tool and is available here at Turbulence of Dreaming under the SFVEG Downloadable Content tab as well as on our website homepage.
Get yours today! If you’re unable to print them yourself, please email us at VeganEducation@outlook.com and let’s talk about getting some to you! 🙂
The purpose of this essay is to apply critical thinking to how one large animal welfare corporation consistently engages in advocacy that is ineffective, purposely disingenuous and ultimately counterproductive to creating the only change for animals (to borrow a vague phrase they often use) that matters – a vegan world in which non-human individuals are not considered the property of humans. If you are vegan and support/promote this or other large animal welfare corporations that employ similar speciesist tactics, I would ask that you research and reconsider whether you agree that we cannot hope to dismantle speciesism (or oppose any form of oppression) while continuing to engage in it. If you agree, then the most sensible next step is to remove your support from such organizations and commit to unequivocal vegan advocacy. A good place to start researching is by reading the informative articles on UVE Archives, many of which have been audio podcasted on How To Go Vegan.
On June 8, 2017, I received an email from Vegan Outreach entitled “You have to hear about Israel!” Interested to see what VO was so eager to tell me, I opened the email and read their heartwarming tale (<–click here to read Israel’s story in its entirety) of a young man named Israel who was so “inspired… to change” by their compelling information that, two years after receiving their leaflet and having distributed 4000(!) leaflets to fellow students…
…he’s STILL not vegan.
Please note – I do not view Israel’s choice to be vegetarian rather than vegan as a failing of any sort on his part. He may well be doing the best he knows to do considering the information he’s been given. After all, who could blame any individual for adopting a vegetarian diet after receiving VO’s blessing right there in their literature? I do, however, see it as indicative of “Vegan” Outreach’s consistent failure to engage in anything that bears more than a passing resemblance to clear, consistent vegan education.
World-record-setting leafleter STILL not convinced to live vegan. Good work, “Vegan” Outreach!
The Problem
It’s hard to make a compelling case for veganism when you haven’t found compelling enough reasons to live vegan yourself.
As I explained in detail in my previous essay regarding Vague-an Outreach, their literature* is problematic in that it, among other things, promotes vegetarianism, contains information that misrepresents what veganism is (a “trend”, a diet) and does not promote veganism as what it truly is – our minimum moral obligation to individuals of other species [*the booklet critiqued in that essay, Compassionate Choices, has since been revised and remains speciesist in much the same way as the previous version. I plan to critique the new version in the near future]. Here’s an excerpt from the essay:
It is shameful that an organization calling itself “Vegan” Outreach would shy away from asking people to live vegan in a clear and coherent manner. Instead, their literature reinforces the ideas that eating vegetarian is enough and that the enslavement of non-humans is a personal choice. If one’s goal is to convince people to take a strong and unyielding moral stance against the exploitation of vulnerable sentient individuals, it’s hardly a good idea to cater to and enable the inherent laziness and selfishness of the general public in an effort to achieve that goal. Such a strategy is in itself lazy and disingenuous and simply will not work.
With that in mind, I can’t say I’m surprised to learn that even Israel, their volunteer who helped them set “a new world record” (I’m sure the good people from the Guinness Book were on hand to authenticate that historic moment…) remains non-vegan two years after receiving his first pamphlet and after over 4000 more have passed through his hands.
What are these “positive changes for animals”? Surely “Vegan” Outreach knows better than to believe vegetarianism falls in that category.
When a “vegan” organization that brings in nearly a million dollars a year in donations can’t/won’t produce literature with a clear enough message to convince their own star volunteer to live vegan (not to mention the conversations that one would assume have gone on between Israel and other VO personnel over those two years), it’s hard to find faith that their efforts are very successful in convincing other less receptive members of the public to live vegan.
If, as the email says, every dollar donated “has the potential to create another story like this one” which means, in effect, that every dollar donated may result in a failure to educate another non-vegan to live vegan, then such donations only serve to exacerbate the problem of animal exploitation Vegan Outreach and other large, donation-based animal welfare corporations pretend to be working to solve.
When non-vegans aren’t properly educated to make the one commitment that truly matters – to live vegan – then “change for animals” is not “slow”. It’s nonexistent. “Vegan” Outreach knows this, which makes their self-serving pleas for more donations to effect unspecified “change”, speed up “progress” and help reach mysterious and vague “tipping points” both manipulative and hypocritical.
In the interest of full disclosure, I need to say that, while I’ve never come close to setting any leafleting world records, I am guilty of having handed out many pieces of “Vegan” Outreach litter-ature in my first ten years of living vegan and engaging in what I mistakenly believed to be effective vegan advocacy. Once I finally read the material and applied critical thinking to what I’d read, I was appalled at what I’d been foisting on the public and made the following vow:
As a committed abolitionist vegan, not only will I never hand a Compassionate Choices (or other Vague-an Outreach) booklet to another human being again in my life, but I would rather not hold such a piece of purposeful disinformation in my own hand ever again… unless on my way to a shredder.
The Solution
Veganism is:
“A philosophy and way of living which seeks to exclude—as far as is possible and practicable—all forms of exploitation of, and cruelty to, animals for food, clothing or any other purpose; and by extension, promotes the development and use of animal-free alternatives for the benefit of humans, animals and the environment. In dietary terms, it denotes the practice of dispensing with all products derived wholly or partly from animals.” – Vegan Society 1979
If we want people to live vegan, we have to promote veganism clearly and consistently, being careful not to equivocate, give mixed messages or enable the continuation of animal use in any other way. The dismantling of speciesism, through living vegan and educating others to live vegan, gives us a blueprint for treating all individuals as we ourselves wish to be treated – with fairness, justice and the right to live autonomous lives, free from the enslavement of more powerful “others”.
If you oppose at least one form of violent oppression because you recognize it is morally wrong, then to live in integrity requires opposing all forms of violent oppression because they are all morally wrong. Speciesism, simply by virtue of having the largest number of victims and the highest death toll worldwide, is the most egregious form of violent oppression our world has ever known. It’s time to dismantle speciesism, and the way to do that, again, is through living vegan and educating others to live vegan.
[I encourage all readers to click the blue links embedded in this essay and explore the information on those sites. Also, please read our Disclaimer regarding external sites, organizations, individuals, etc.]
In addition to new content, this essay containspreviously published materialin examining a controversial animal welfare single-issue campaign I see promoted weekly and exploring the speciesism behind it:
Meatless Monday
The problem is not how we exploit animals – the problem is thatwe exploit animals in the first place, so the solution is not to reduce animal abuse; it’s to eliminate animal use… and that solution lies in educating people to live vegan.
If you’re a bank robber and one day realize that robbing banks is morally wrong, you don’t seek better ways to rob banks – you just stop robbing them (unless you’re determined to be a criminal and are willing to pay the consequences if caught, or a sociopath and can’t determine right from wrong). To paraphrase the Roman philosopher Seneca’s wise words, there’s no point in trying to find the right way to do a wrong thing.
Meatless Monday – A Toothless Campaign
According to my research, the idea of Meatless Monday began nearly 100 years in the United States as a way to ration food to help with the war effort. It was revived in 2003, according to www.meatlessmonday.com, as a “public health awareness campaign” in order to address “…the prevalence of preventable illnesses associated with excessive meat consumption.” On their “Why Meatless?” page, in 11 paragraphs and 796 words, there is nothing that speaks about the suffering, confinement, enslavement and slaughter of the non-human animals the campaign is suggesting people abstain from eating one day a week. This campaign is clearly not part of any social justice movement intended to help abolish the property status of animals, nor to help any animal in any way – unless that animal is of the human variety and wants to optimize her/his health, as its stated aim is to help humans lower their risk of contracting preventable chronic diseases linked with the consumption of animal products (heart disease, diabetes, cancer and cardiovascular disease, to name a few). In short, Meatless Monday is rooted in the same self-centered egotism, speciesism and myth of human supremacythat allows humans the self-proclaimed “right” to destroy the lives of non-human animals wantonly and with no regard for their well-being, feelings or right to live autonomous lives without human interference.
There is nothing funny about the killing of vulnerable individuals… except if you’re MeatlessMonday.com, that is. The text reads: “Do you have the day off from work tomorrow? You’re not the only one… ~wink~ “.
Even though it’s clear that the Meatless Monday campaign has nothing to do with helping to bring an end to the exploitation of non-human animals (even though some people claim every meatless meal “saves” X-number of animals, as if skipping a hamburger results in, somewhere, a cow being magically transported from a slaughterhouse to a sanctuary), many vegans – including high-profile celebrity “vegans” – lend their names to and continue to support this campaign, rationalizing that it is “part of a journey” toward veganism –even though it promotes a version of vegetarianism rather than veganism. Some seem to believe it’s necessary to encourage non-vegans to take “baby steps” and that “every little bit helps”.
Eating plants won’t save animals. Dismantling speciesism to abolish animal use will save animals.
It’s my contention that one does not encourage people to practice ethical behavior only when personally convenient or in accordance with some arbitrary set of rules. Coddling those who continue to exploit others when they are well aware that their choices and behaviors condemn individuals to miserable lives and horrific, unnecessary deaths is simply unacceptable. We would never suggest that serial killers take “baby steps” and observe Murder-Free Mondays, would we? Of course not. We would explain to them why their behavior is wrong (assuming they didn’t already know) and demand they stop at once or face dire consequences. What consequences do we impose on those who pay others to do their killing for them so they can dine on the carcasses of vulnerable animals? None… but Nature does (see preventable chronic diseases listed above).
“Meatless” Does More Harm Than Good – From the Industry’s Own Mouth
Further, asking non-vegans to go “meat-free” may do more harm than good as it has been shown that people who give up meat for a short time tend to increase their consumption of animal secretions such as dairy and eggs to offset their deprivation of meat through that time period. Here is a quote connecting “meatless” campaigns and rises in egg demand and consumption from a 2015 interview on the Diane Rehm show (the specific audio clip comes at about 43:23, a courtesy for those who don’t want to sit through listening to rationalizations and justifications abouteggs and “welfare”):
“Just back to that other question about the ‘Meatless’. One of the reasons why the egg industry and demand is (sic) going up is because a lot of the families, like one day a week, are having meatless dinners and they’re substituting eggs for that meatless meal, so that’s another good reason why the egg consumption is going up in this country.” – Paul Sauder, president of Sauder Eggs, chairman of the American Egg Board and a board member of United Egg Producers
Interestingly, if that’s the effect of only one meatless meal per week, the net effect of an entire meatless day (3-5 meals?) such as on Meatless Monday or an entire meatless week would be to cause an even greater increase in egg consumption.
By encouraging non-vegans to take just one day off per week from a particular form of animal use, tacit permission and support are given for them to continue their use unabated the rest of the week. Is that really the message we want to give, whether directly or indirectly? Supporting animal exploitation 6 days a week instead of 7 is like supporting spousal abuse 85% of the time instead of 100%. Who does that?? Answer:
Perpetrators who want to get away with what they can whenever they can, that’s who.
There are those who support the baby-step “journeys” of non-vegans to become vegan – some of which take 2-3 decades or longer – and suggest we should “give them a break, they will eventually arrive”. While I understand that not every person will go vegan overnight (though many of us have), we vegans must remain clear that this is their choice and not our suggestion, remaining unequivocal that anything less than embracing veganism as the moral baseline for our treatment of individuals of other species is to continue being complicit in animal exploitation and needless death. For the billions of non-human animals who suffer and die waiting for “eventually” to happen, “eventually” is unacceptable and arrives much too late. If we see a woman being raped, we don’t go help her “eventually”, nor do we wait for the rapist to complete his “journey” to living a rape-free life, asking him to maybe rape a little less every day and applauding him when he goes a whole day without raping anyone.
What drives some people to accept such an unacceptable double-standard when the victims are non-human animals? The answer is speciesism, the most egregious and deadly form of oppression in existence on our planet today.
Veganism should be the starting point on a journey to live as ethically as possible, not some future goal to attain when one is finally ready to live nonviolently.
Some ask why this same debate repeats every “Meatless” Monday, so here’s why:
Every Monday, some people take a mere 16 hours off from participating in an endless worldwide animal holocaust and actually seem to believe this is somehow commendable and effective. During the Holocaust, I’m sure all the Nazis took naps now and then. That didn’t help their victims at all because, after nap time was over, the terrorism and killing continued. The sad reality of this ineffectual campaign is that every Meatless Meaningless Monday is immediately followed by Return to Terrorism Tuesday and We Keep Killing Wednesday (and on through the week). Imagine if there were campaigns for Rape-Free Fridays or Child Abuse-Free Thursdays – would we applaud those well-intentioned baby steps too? Isn’t it a better use of our limited time, energy and resources to work on creating Exploitation-Free EveryDay by consistently promoting veganism?
If we as vegans refuse to commit to a 100% effort toward clear, consistent, unequivocal vegan education, how can we expect non-vegans to commit to a 100% vegan life when, by engaging in and promoting speciesist single-issue campaigns, we’re essentially giving them permission to exploit animals most, but not all, of the time?
Baby steps are for babies. I challenge my fellow vegans to be the adults we are and stop promoting reduction over abolition, which only makes the unacceptable seem acceptable and maintains the speciesist status quo. This behavior is known as enabling and, the sooner it stops, the sooner real change begins.
If you’re already vegan, please stop making it OK for others to continue destroying the lives of non-human animals by lending your support to half-measures like Meatless Meaningless Monday and the other useless, ineffective and counter-productive single-issue campaigns promoted by animal welfare organizations that treat “vegan” like a dirty word. Instead, let’s focus our efforts on clear, consistent vegan education wherever and whenever we can, being unequivocal about the idea of veganism as the moral baseline for our treatment of the animals with whom we share this small planet.
[I encourage all readers to click the blue links embedded in this essay and explore the information on those sites. Also, please read our Disclaimer regarding external sites.]
When we as vegan advocates dilute what veganism is by wrongly conflating it with vegetarianism, we are a) being dishonest, b) misleading the public in a way that costs the lives of non-human individuals and c) missing a key opportunity to educate people about the ethical and moral reasons to live vegan and end their participation in the fundamental injustice of animal use.
Here is a widely accepted definition (arguably, it’s the definition) of veganism:
“A philosophy and way of living which seeks to exclude—as far as is possible and practicable—all forms of exploitation of, and cruelty to, animals for food, clothing or any other purpose; and by extension, promotes the development and use of animal-free alternatives for the benefit of humans, animals and the environment. In dietary terms, it denotes the practice of dispensing with all products derived wholly or partly from animals.” – Vegan Society 1979
But isn’t vegetarianism a good thing?
I’ve observed many people and groups extolling the virtues of vegetarianism, calling it an “ethical” and “compassionate” choice that “reduces cruelty”, however when one applies a modicum of critical thinking and takes a closer look, one quickly arrives at a far different conclusion. An excerpt from What Is Wrong With Vegetarianism? from UVE Archives(I encourage everyone to read the entire essay linked above):
“The Moral Problems with Vegetarianism
Many people are vegetarians for ethical reasons. They object to either the treatment of animals in animal agriculture or the intentional killing of animals, or both. Paradoxically, despite their objections to the treatment or intentional killing of animals, they continue to consume dairy products and eggs, which… certainly contribute more to the suffering and arguably as much to the intentional killing of animals than the consumption of meat products. In fact, to the extent that a vegetarian replaces calories from flesh with calories from dairy and egg products, the vegetarian has increased his or her contribution to animal suffering.”
“Potential confusion is not in any way helped when so many groups and organisations conflate the words ‘vegetarian’ and ‘vegan’, implying that they are similar. The standard definition has become so accepted here in the UK that the supermarkets all stock huge ranges of products defined as ‘vegetarian’, all supported by skilful marketing strategies that promote them as everything from ‘healthy’ to ‘humane’ with few exceptions, each of which contains animal milk in some form – frequently as cheese – and eggs which are often described as ‘free range’.
Many of us – and I was one – mistakenly assume that ‘vegetarian’ is synonymous with ‘cruelty free’ when nothing could possibly be further from the truth. Yes, I had stopped eating the obvious slabs of bloodied flesh. But what I did not realise was that my dietary consumption was continuing to supply the market with dead flesh, even though I did not consume it directly. And as for my non-food choices…”
I was once under the erroneous impression that vegans were simply vegetarians whose diet also excluded dairy, eggs and honey. This seemed to me to be an extreme position to take, but then, so did vegetarianism as I was indoctrinated to fall in line with the common societal belief that humans need to eat (and otherwise use) animals to survive. I believed vegetarianism and veganism to be aberrant dietary choices and had no real understanding of either as having any sort of ethical underpinnings. I do recall being aware of certain animal “rights” groups promoting vegetarian diets but I wrote those groups off as “extremists” and paid no attention to their antics and promotions (which, ironically, I would later take part in myself for a regrettable decade).
On the evening that veganism was explained to me in a calm and rational manner, I understood that it went far beyond mere dietary choices and found that what is truly “extreme” is the injustice of enslaving, exploiting and executing innocent, vulnerable sentient beings to satisfy human pleasure, comfort and convenience. In that moment, I experienced a fundamental internal shift and made the decision to bring my morals and actions into congruence by living vegan.
If we, as vegan individuals and groups, are afraid to commit to a 100% effort toward clear, consistent, unequivocal vegan education because “vegetarian sounds better” and is “more marketable” (as I was told by a representative of a speciesist animal welfare group), how do we expect non-vegans to commit to a 100% vegan life when we’re afraid to say what we really mean and ask for what we really want?
If you want less than veganism, then ask for it and that’s what you’ll get. After all, it doesn’t require any real change to move from one form of non-veganism to another, and make no mistake that “vegetarian” in all its guises and with all its prefixes and hyphenations is anything other than animal exploitation. Each new permutation is just a new coat of blood-red paint on the same old abattoir.
Conversely, if you want people to take a firm stand against injustice and oppression toward vulnerable sentient beings by first ending their participation in it, educate them about veganism as our minimum moral obligation toward the non-humans with whom we share this planet. In this way, we move closer to dismantling speciesism, which can be defined as “a double standard created by humans placing higher moral value on some individual animals over other individual animals, based solely on the morally irrelevant criterion of species membership“.The fundamental injustice of speciesismbegets all other forms of oppression toward vulnerable individuals and groups that we see running rampant on our planet today. We believe the dismantling and abolition of speciesism are integral in starting the chain of conscious evolution that will lead to the end of racism, sexism, heterosexism, classism, ableism and the like.
Doesn’t that sound like the kind of world in which you’d like to live? Let’s make it happen, one new vegan at a time!
[I encourage all readers to click the blue links embedded in this essay and explore the information on those sites.]
In my brief stint as a “vegetarian“, I puffed up my chest and very loudly proclaimed that I was “reserving my rightto eat cheese, eggs and fish if I need to”.
I’m not sure what I thought I’d “need” them for but I eventually realized that when the “right” I’m reserving takes away the rights of others to live and continue their lives free from exploitation and oppression, it’s not a “right” at all.
It’s a wrong.
I’ve been living vegan ever since.
Veganismrepresents a return to living according to our almost universally shared belief that harming – and killing – others for no good reason is wrong. Irrespective of species membership, “But their bodies taste good!” is as morally unjustifiable a reason for taking a life as “But their bodies feel good!” is for sexually violating another individual. Each represents a terrible injustice that serves only to satisfy the pleasure of the perpetrators while causing irreparable and wholly unnecessary damage to their victims.
The analogies intersect further when one considers the fact that female non-human animals are routinely sexually violated, often under the licentious euphemism of “animal husbandry”, in order to be forcibly impregnated to produce milk and offspring for human consumption.
These violations, like all violations forced upon sentient non-human individuals to satisfy human pleasure, comfort and convenience, are unnecessary and therefore morally unjustifiable. Realizing this, the only rational response is to immediately cease one’s participation in these injustices and begin living vegan. It is, on every level, the right thing to do.
[I encourage all readers to click the blue links embedded in this essay and explore the information on those sites.]
I received a marketing email recently from animal advocacy group Donations Over Animals Compassion Over Killing asking me to “Take the 7-Day VegPledge“. They state they are “empowering thousands of people to pledge to choose vegetarian foods for at least seven days” (as if anyone needs to be “empowered” to choose to eat vegetables), making the case that, since there are …”52 weeks in a year… Why not make one of them meat-free?” and that “Every time we choose a meat-free meal, we can protect our health, the planet, and animals!” As usual, the animals have been placed last on the list behind human self-interests.
The Problem
When we put COK’s “VegPledge” message in the Reality Machine, here’s what we see:
Asking people to go “meat-free” one week out of 52 is the equivalent of asking them to cease their complicity in only one form of animal exploitation 1.9% of the year, leaving the door open to continuing to consume animal flesh (and seceretions) the other 98.1% of the year. I’ve heard of picking low-hanging fruit, but this fruit’s already fallen off the tree and is rotting on the ground.
To the question of “Why not make one [week] meat-free?”, I would answer that COK hasn’t provided a compelling reason to do so. Positioning VegWeek primarily as “a way to discover the many benefits and flavors of vegetarian eating”, promising enticements like “lots of deals, discounts — and you might win prizes”, calling it “a simple way each of us could help the protect the planet”, providing a list of celebrities and politicians who are “touting the many benefits of choosing more plant-based meals” and asking people to “Join the Fun” deftly omits the only reason that truly matters: the violent victimization of billions, if not trillions, of sentient beings every year to satisfy human pleasure, comfort and convenience.
Does COK believe that asking non-vegans to go “meat-free” seven days out of the year (which tacitly condones the consumption of animal flesh the other 358 days per year) is bringing us closer to the abolition of animal exploitation? It’s not as if the animals currently confined and scheduled for execution so that their bodies can be disemboweled, dismembered and distributed for sale in neat packages will be spared that fate when some unknown number of people take a one-week meat vacation this April. The results will be the same as if it never happened – all those animals will die and be eaten soon enough (and then be replaced by other animals forcibly bred into existence for commodification and consumption), and most likely by the same people who didn’t eat them that week. To believe otherwise is to employ a form of magical thinking that is counterproductive to the cause of eliminating the violent oppression of non-human animals.
[For a deeper look at the idea of magical thinking as it relates to animal advocacy and vegan education, please read this essayfrom HumaneMyth.org]
Once again, with this blatantly speciesistcampaign (if the victims were human, no advocacy group would dare encourage a 0.019% effort in helping end their oppression), an organization that appears on the surface to have the best interests of non-human animals in mind fails to take into account the myriad ways these individuals are exploited other than for “meat”, such as for clothing, entertainment, medical testing. Further, asking non-vegans to go “meat-free” may do more harm than good as it has been shown that people who give up meat for a short time tend to increase their consumption of animal secretions such as dairy and eggs to offset their deprivation of meat through that time period. Here is a quote connecting “meatless” campaigns and rises in egg demand and consumption from a 2015 interview on the Diane Rehm show (the specific audio clip comes at about 43:23, a courtesy for those who don’t want to sit through listening to rationalizations and justifications about eggs and “welfare”):
“Just back to that other question about the ‘Meatless’. One of the reasons why the egg industry and demand is going up is because a lot of the families, like one day a week, are having meatless dinners and they’re substituting eggs for that meatless meal, so that’s another good reason why the egg consumption is going up in this country.” – Paul Sauder, president of Sauder Eggs, chairman of the American Egg Board and a board member of United Egg Producers
Interestingly, if that’s the effect of only one meatless meal per week, the net effect of an entire meatless day (3-5 meals?) such as on Meatless Monday or an entire meatless week would be to cause an even greater increase in egg consumption.
It’s also interesting to note that the first person to “officially sign up” for COK’s 7-Day Pledge in 2009, US Congressman Jamie Raskin, is still not even vegetarian 8 years later:
“Energized by his nowmostly vegetarian diet [italics added], which he refers to as ‘aligning my morals with my menu,’ Rep. Raskin continues to encourage others to make kinder, greener, and healthier food choices — and he’s helped VegWeek expand to reach thousands of people nationwide.”
One has to wonder why it takes 8 years (or longer, based on the many non-vegans I keep meeting who’ve been some version of vegetarian for 2, 3 and 4 decades) to align one’s morals and behaviors and whether the “thousands” who have been reached have embarked on similar glacially-paced “journeys”. Could part of the problem be COK’s (and the other large animal welfare organizations’) intentional avoidance of promoting a clear, consistent message that veganism is our minimum moral obligation to the non-human individuals with whom we share this planet? From a business standpoint, such a strategy makes perfect sense as it helps to maximize donations from largely non-vegan donor bases by not asking them to live vegan and allowing them to erroneously feel they’ve discharged their moral responsibilities toward animals by sending money, signing petitions and, in the case of this campaign, taking a week or so off from paying people to exploited and kill vulnerable animals.
In Their Own Words
From the COK website:
“Compassion Over Killing (COK) is a national nonprofit 501(c)(3) animal advocacy organization headquartered in Washington, DC, with an additional office in Los Angeles, CA. Working to end animal abuse since 1995, COK focuses on cruelty to animals in agriculture and promotes vegetarian eating as a way to build a kinder world for all of us, both human and nonhuman…”
When we talk about “cruelty”, the conversation becomes about treatment and abuse, rather than use which ultimately is the issue that needs addressing. I stay away from the word “cruelty” in my vegan advocacy for the simple reason that people will define the word in whatever way they see fit in order to justify their continued use of products of animal exploitation. One person’s definition of “cruelty” often differs from the next, which leads to the ideas of “humane” treatment, “humane” slaughter, “free range” and other fantasies the animal agriculture marketing machine foists on the public as some sort of reality.
Non-Profit ≠ Non-Wealthy
More from the COK website:
“Despite our small staff and limited budget, COK’s innovative, cost-effective campaigns are having a tremendous impact.”
According to readily available information, COK’s average total revenue for 2011-2015 was $920,935.80. Perhaps we have differing definitions of “limited”, with mine being considerably under a million dollars annually (by contrast, my non-profit vegan education group received $2615.06 in contributions in 2016, a difference of $918,320.74, which must be the price of choosing to carry a morally consistent message).
Not surprisingly, the metrics for tracking COK’s “tremendous impact” are, well, “not available”, according to their profile page on nonprofit tracker guidestar.org:
2. What are the organization’s key strategies for making this happen?
Not available.
3. What are the organization’s capabilities for doing this?
Not available.
4. How will they know if they are making progress?
Not available.
5. What have and haven’t they accomplished so far?
Not available.
Living Ethically From Weak To Weak(er)
Perhaps if everyone follows COK’s model and spends each of 52 weeks per year taking one week off from a specific form of animal exploitation (let’s say Meat-Free Week followed by Dairy-Free Week followed by Egg-Free Week followed by Honey-Free Week followed by Leather-Free Week followed by Wool-Free Week followed by Silk-Free Week followed by Zoo-Free Week followed by Circus-Free Week followed by Medical Testing-Free Week… ok, we may need to add more weeks to the year), then each of us can say “I’m vegan… but not all at once”.
And so, a new era begins – the Timeshare Approach to Animal Rights! Here’s how it works:
Theoretically, if Compassion Over Killing can convince every non-vegan to coordinate with 51 other non-vegans to each take a yearly rotating one-week shift in the specific “Fill-in-the-blank-form-of-animal-oppression-Free Week” in which they feel most comfortable participating (the one that takes the least amount of energy, commitment and inconvenience while bringing them the most personal benefit), it would almost be as if they successfully created one actual full-time vegan*! Huzzah!
[*I say “as if” because an actual vegan is someone who takes an unwavering ethical stand against the exploitation of non-humans, not someone who takes a few days off here and there as part of someone else’s dilettante effort at “helping animals”]
The Solution
Or we can simply say no to animal exploitation in all its forms and manifestations by making the commitment to live vegan and then educate others clearly, consistently and unequivocally about veganism as the non-negotiable moral baseline for our behaviors toward sentient non-human individuals. Doesn’t that sound less complicated and far more efficient than making 52 (or more) behavior changes every year and remaining complicit in the oppressions we claim to oppose?
I’ve been living vegan for about 4476 days now, which is the equivalent of about 639 “7-Day” blocks in a row, and my only regret is that I didn’t start sooner. I’m fully convinced that if someone had clearly explained the ethical components of veganism to me sooner, I would have.
[I encourage all readers to click the blue links embedded in this essay and explore the information on those sites. Also, please read our Disclaimerabout individuals, organizations, groups, external links, opinions, social media groups, products, etc. that may be mentioned in our content.]
Live vegan. Educate others. Start now, here’s how:
[Author’s note – I encourage all readers to click the blue links embedded in this essay and explore the information on those sites. The podcasts and essays connected to those links will help to expand on the ideas presented here.]
Imagine you’re on a crowded bus and it’s your stop. As you exit, you pass the driver whom you know from previous trips and, as usual, wish him a nice day. As he replies, you clearly smell alcohol on his breath and notice his eyes are red and glassy. What do you do?
Do you leave the bus and go about your day, hoping the driver won’t crash the bus and injure or kill himself, the other passengers and possibly some pedestrians and other drivers? Or do you exit and say a little prayer for them all, sending positive energy their way (“Nama-stay-in-your-lane, Mr. Bus Driver!”)? Do you dive into denial and tell yourself you didn’t see what you saw or smell what you smelled, convincing yourself that it’s just your imagination because, after all, you respect this bus driver and he’s a professional? Do you leave the bus and call the bus company to report the driver? Or do you confront him, alert the other passengers to the situation and call 911?
I hope I’m never in such a situation but, if I am, I hope I’d take the kind of action airport security screeners took in Miami on July 1, 2002 when they smelled alcohol on two America West pilots’ breath – they took a stand and did the right thing by calling TSA, who then called the police and (barely) stopped the plane from taking off for Phoenix with 127 passengers and 3 other crew members on board.
What’s this got to do with veganism?
Imagine you’re vegan and you become aware, as I and many others have, that the animal welfare/protection groups you and others trust to carry an anti-speciesist vegan message and work for animal rights are actually doing quite the opposite. What do you do?
Do you continue to support such organizations, either financially or otherwise, and promote them because “at least they’re doing some good work, right?” while ignoring the moral inconsistency of their campaignsthat a) ask for an end or, more often, only a reduction to some forms of violent oppression toward non-human individuals while doing nothing to stop other forms, all of which are equally unjust and morally unacceptable, b) engage in blatant speciesism by advocating for specific favored species rather than working to end all animal use by promoting veganism through vegan education and c) help animal exploiters streamline their productivity and become more profitable? [the list of ways such organizations betray and fail the animals they purport to help is quite long – these were the first three that came to mind]
Do you “hope” that through the promotion of such ideas as vegetarianism, reducetarianism, “ditching meat”, “ditching fur”, eating “cage-free”, “humanely-raised” or “local” animals and their secretions and the myriad other non-vegan dietary and fashion options offered by these organizations, consumers of animal products will somehow “make the connection” – a common phrase among those who promote welfare – stumble into the decision to live vegan (hopefully within a decade or three…) and embrace the ethical stance that lies at the heart of veganism – despite the intentional absence of a clear, consistent vegan message coming from these organizations (I will provide an example of one such organization’s current campaign below)?
Or do you take a stand for justice by removing your support from such organizations and making public their betrayal of animals while focusing your limited time, energy and other resources on engaging in clear, consistent grassroots vegan education that truly addresses the underlying cause of animal exploitation – the fallacy of human supremacy that has created and fostered a paradigm of globalspeciesism claiming the lives of billions of vulnerable individuals every year?
Here’s an example of one such organization and their unwillingness to provide a vegan message at the risk of losing donations and other funding:
I watched a recent video by The Humane League advertising their new chicken-specific 88% Campaign aimed to “reduce their immense suffering” by campaigning “for companies to make meaningful changes”, “address health issues” of birds who will still be killed, “improve living conditions” of birds who will still be killed and “replace slaughter methods”. They purport that “things are starting to change” (this alleged “start” comes after 200+ years of similar animal welfare campaigns – after a solid two centuries, are we to believe that The Humane League has finally cracked the code and is making substantive change with their repackaging of the same methods that have yet to achieve such change? That’s called branding and marketing) and trumpet “some major victories for chickens”, showing a Huffington Post headline stating “There’s A Major New Effort To Help The Billions Of Chickens We Eat Every Year” and “New protections for farm animals in 2017” from the San Francisco Chronicle. Those are feel-good ideas, but the truth behind them is that the so-called “protections” don’t protect these individuals from being killed nor “help” them in any significant way considering they are still destined to be eaten by the billions every year by a largely non-vegan human population. THL goes on to ask that donors “support the movement to reduce the suffering of billions of chickens” (a focus on abuse rather than use, which is at the core of the welfare movement) and that “Together, we can create the change” (accompanied by footage of a chicken gasping for her last breaths). There is, of course, no definition of what “the change” is, so that is left open to interpretation by the viewer who has now seen images of animals being neglected and abused and will likely take away the idea that animal abuse, rather than use, is the problem that needs addressing. When The Humane League’s logo appears seconds later, the deal is sealed – here the viewer is (mis)led to believe THL is diligently working to make “the change”, whatever that is. With three seconds to go in this one minute and forty-one second video, a tiny message appears:
If you squint…
I’ll enlarge the intentionally minuscule message here:
REMEMBER: THE MOST EFFECTIVE WAY TO REDUCE THE SUFFERING OF FARM ANIMAL IS TO ELIMINATE MEAT, DAIRY AND EGGS FROM YOUR DIET.
How is the viewer supposed to “remember” information that has at no point previously been provided to them? Up until that moment, there is no imagery or verbiage in the video to support or even hint at the information in that statement – it’s all about the suffering of chickens. Moreover, that statement would be easily missed as it appears in tiny font at the bottom of the screen after The Humane League’s logo has disappeared and the screen has faded to black. As the video boasts high production values, it isn’t a stretch to say that this sizing, placement and timing is quite intentional. It’s also not a vegan message by any definition, as it excludes any mention of the myriad non-food-related uses of animals and, interestingly, overlooks honey in its menu of dietary items.
In reading the 88% Campaign White Paper, I was not surprised to find the following passages lamenting how the quality of modern chicken meat has been reduced, discussing how to “improve” slaughter conditions and explaining how the implementation of THL’s recommendations for chicken welfare would help the animal agriculture corporations and the consumers of animal products simultaneously:
“The quality of chicken meat is also substantially affected too (sic), with white striping and wooden breast impacting the texture, fat content and nutritional value”. “Meat that comes from birds suffering from woody breast or from those with both conditions are found to have a harder texture, impaired ability to hold water, and poorer nutritional value… White striping by itself also impacts the general appearance of the breast meat… These conditions are forcing the downgrading of meat due to the lack of aesthetic appeal… There is an alternative; breeds exist that can alleviate many of the negative predispositions we see with the current typical fast-growing breeds. By utilising these higher welfare breeds and giving birds more space, enriching the environment, and improving slaughtering conditions using CAK or LAPS, the industry would see an improvement in meat quality [italics added] and, most importantly, an improved level of welfare for the billions of chickens farmed for meat production every year.”
“Slaughter conditions are improved by the use of controlled atmosphere stunning or killing (CAK) which involves transferring the birds to a controlled atmosphere chamber with gases or gas mixtures (gases permitted are carbon monoxide, carbon dioxide and inert gases such as argon and nitrogen)… Low atmospheric stunning may also provide a more humane method of slaughter… The birds are thus stunned or killed, depending on the length of exposure to the gases or low pressure. Both methods eliminate the need for live handling, shackling and inversion of conscious chickens, and should ensure chickens are fully unconscious at neck cutting and dead by the time they reach the scald tank.”
This is from a corporation claiming to help animals, yet it sounds eerily like something one would expect to read in an animal agriculture insider publication.
From the SF Chronicle article comes a disturbing quote from THL’s executive director, David Coman-Hidy: “We’re [italics added] looking to raise birds that are not just bred to suffer, that are bred with some consideration to the quality of their lives”. “We’re”?? Does this indicate that The Humane League is now in the business of raising chickens? One has to wonder whether Mr. Coman-Hidy has lost sight of the blurry boundary where his multi-million-dollar corporation and the multi-million-dollar animal agriculture corporations begin and end, or whether he’s simply acknowledging that the two are truly partners in profit. Either way, the quote could just as easily have come from the mouth of any duplicitous farmer seeking to placate animal welfare proponents. I shudder to hear the head of an organization that purports to have the best interests of animals in mind make such a statement.
Sadly, campaigns like this from The Humane League don’t aim to end the use of chickens (or other non-human individuals) for food and other purposes. They simply aim to alter or, to use their marketing terminology, “improve” conditions for chickens that will still be killed for human consumption (their slaughter method improvement recommendations take a page out of PeTA’s book) and, in so doing, increase THL donations, create better and more profitable conditions for the animal suppliers and assure consumers that they can have “higher-welfare” animal products. The one group that loses every time and pays with their lives is the chickens. If this is a “victory”, then it is a victory under some new definition of which I am not aware.
Playing nicely in the sandbox
More often than not, those of us who make the choice to live vegan upon coming to understand, abhor and eschew participation in the injustices being done to non-human individuals tend to speak out against those and other injustices. We carry the message that living vegan is the clearest path toward dismantling speciesism and creating a world in which all sentient beings are given the right to live autonomous lives free from being used without their consent to satisfy the pleasures and conveniences of more powerful others.
When one engages in critical thinking, which is different than being critical and which I believe every social justice advocate ought to do, one can quickly see past the marketing propaganda of the animal welfare corporations (which is similar in form and function to the marketing techniques of the animal exploiters they purport to oppose) and begin to understand just how dishonest they truly are.
I find it interesting and disturbing that, when some of us challenge and call attention to individuals and groups when we see them engaging in intentional deception and manipulation to further their own ends (said deceptions and manipulations resulting in the continued exploitation and needless deaths of animals and increased profits for themselves and animal exploiters), we are told we’re being “divisive” and are rebuked for “not playing well with others”. It’s important to remember that being vegan doesn’t mean one is above reproach nor that one is incapable of being as dishonest, calculating, manipulative and lacking in integrity as any other person, vegan or not. I have observed some of the most “highly regarded” animal advocates engaging in blatantly disingenuous efforts, claiming to be working in the best interests of animals while in reality fostering speciesism and working to advance their careers and make a profit. Examples of this abound in animal welfare corporations and I seem to see more of them by the day. I can think of no reason why I would want to “play” or work with anyone who would choose to behave in such a way, either in vegan advocacy or anywhere else. Boundaries keep individuals and organizations healthy; engaging with toxic individuals and organizations is damaging on many levels.
I recently had the privilege of having a conversation with a paid employee of a multi-million dollar animal welfare organization, though I will not identify that individual or their organization here as I did not ask their permission to do so (it wasn’t my intention to do an interview and exposé) and respect their right to anonymity. Here are the salient points from that discussion:
Despite our obvious philosophical differences when it comes to animal advocacy methodologies (abolitionism vs. utilitarian welfarism), we both agreed that animal exploiters are not the problem and that the real solution lies with educating animal product consumers about veganism. They stated their organization “targets” animal suppliers “but always talks about going veg in our presentations”, and I asked that “veg” be defined, as I found it unclear. They told me “It means vegan”, so I asked why they don’t just say “vegan” if that’s truly what they mean and if it’s because it’s not a “marketable” word, and I was informed that “studies show people respond better to words like veg and vegetarian” (I personally find that approach dishonest – say what you mean and mean what you say – and believe that an organization that asks for one thing when they mean another lacks integrity. I also believe the studies cited are inherently biased and flawed). I asked whether they would agree that, since we as individuals and groups have “limited resources” (their term with which I wholeheartedly agree), a better use of those resources might be to engage the public in clear, consistent vegan education to strike at the root of the problem rather than flailing at the branches that only grow back stronger once they’re pruned. Their answer was a simple “No”.
It was brought to my attention later that this is the only answer one could give to such a question when one’s career depends on a steady stream of income through a steady stream of donations brought in by a steady stream of single-issue campaigns that avoid a clear vegan message in order not to disrupt the status quo of animal use in any meaningful way. After all, the reality is that if animal welfare corporations truly focused their efforts and resources (and hundreds of millions of combined dollars) on getting people to live vegan and brought an end to animal exploitation, they would have to shutter up their businesses and go find other work… and that’s just not something careerists are interested in doing when they’ve carved out a comfortable niche for themselves.
With the current animal welfare movement heading in no discernible direction (backward seems to be the most likely choice), abolitionist vegans face an uphill battle that’s twofold – 1) educate the non-vegan public about veganism and 2) educate fellow vegans about the inherent and systemic hypocrisy of the animal welfare corporations and the single-issue marketing campaigns they frequently design and implement (and recycle and repeat) in order to keep the donor dollars rolling in. If we truly want to create “the change” – changing the animals-as-property paradigm that that allows for and demands the morally unjustifiable enslavement, exploitation and execution of billions of non-human individuals every year for no better reason than to satisfy the fleeting pleasures, comforts and conveniences of humans – this is how we do it:
Live vegan. Educate others. Start now, here’s how:
Image shared with kind permission of Vegan Musings – www.facebook.com/ThoughtsPicturesPoems
What is veganism?
A wise person once said, “It is what it is… and it’s not what it’s not.” In the interest of dispelling some common myths and misconceptions, let’s begin with what veganism is not.
Veganism is not:
a vague concept open to a vast array of interpretations that has “as many definitions as there are vegans”.
It is not a “diet”, a “lifestyle”, a “fad” or a “phase”.
It is not a lofty, seemingly unattainable goal at the end of a long and arduous “journey” (if veganism is any part of a journey, it’s the first step on the path toward living a life where justice is a priority and morals matter, not the last step).
It is not some “moral high ground” or a (faux) ivory tower from which one claims superiority over those who are non-vegan.
It is not a game where one makes up one’s own rules and “cheats” when the mood strikes.
It is not a “menu choice” or cuisine option.
Veganism is not the same as vegetarianism, which is the arbitrary exclusion of one or more animal products from one’s diet while continuing to consume other animal products and/or secretions (thereby promoting some animal exploitation rather than all animal exploitation) and there is no such creature as a “vegan-vegetarian” or “vegetarian-vegan”. To refer to oneself (or someone else, or a diet) as such would be like saying, “I flew here in an airplane-helicopter” or “Look at that beautiful elephant-walrus!”. The fact that the two may have similarities does not make them synonymous or interchangeable. Just ask any walrus who’s had an unwanted encounter with an overstimulated elephant…
To treat veganism as anything other than the definition that follows is to confuse some very important matters and is a tremendous disservice to the non-human individuals whose lives depend on presenting and maintaining a clear, consistent vegan message.
Veganism is:
“A philosophy and way of living which seeks to exclude—as far as is possible and practicable—all forms of exploitation of, and cruelty to, animals for food, clothing or any other purpose; and by extension, promotes the development and use of animal-free alternatives for the benefit of humans, animals and the environment. In dietary terms, it denotes the practice of dispensing with all products derived wholly or partly from animals.” – Vegan Society 1979
Please note that, in the definition, the dietary aspect of veganism is mentioned secondary to the ethicalaspect. This is not an accident or an oversight. It is intentional and for good reason. While there is an obvious and important dietary component to living vegan, it goes much deeper than mere food choices.
If we are to educate others about veganism, it’s incumbent upon us to not only have a clear understanding of what veganism is, but to make sure we’re able to convey that message clearly and consistently by not intentionally or tactily promoting what veganism is not. We need to say what we mean and mean what we say (and not say it mean!) if people are to understand the information we’re trying to give them because, again, billions of innocent lives are at stake.
The simplest and most immediate action one can take to stop the violent oppression of the most vulnerable members of our global society – non-human individuals – is to start living vegan, as this is the primary means of dismantling speciesism and moves us toward achieving the abolition of animal enslavement and exploitation for human pleasure, tradition and convenience. If you are already vegan, please educate others about veganism. If you are not vegan and believe that animals matter morally, please consider living vegan as it is the choice that matches your morals.
I encourage all readers to click the blue links embedded in this essay and explore the information on those sites.
Live vegan. Educate others. Start now, here’s how:
I’ve got a feeling my words have as much chance of reaching you directly as might a letter addressed to Santa Claus, but I thought I might try anyway…
As a lifelong fan of your work, I have found you to be an inspiration from as far back as I can remember. Your words and music have provided the larger part of the soundtrack of my life, carrying me through all that I have experienced, and for this I am eternally grateful.
Having lived vegan since 2004, I would like to share something I find unsettling about a piece of your work, something that has the potential to live in people’s memories – and on YouTube – for years to come.
Upon watching a rebroadcast of your performance of “Scrambled Eggs” (above) with Jimmy Fallon from December 2010, I was struck with the following thoughts:
Part of the Fallon bit involved you taking a “vegetarian” stand against singing “chicken wings,” yet you appeared perfectly comfortable singing a song about scrambled eggs (and yes, I’m aware of the origin of that lyric and how it eventually became Yesterday. The joke is not lost on me; I just don’t find allusions to animal exploitation funny). Surely you’re aware of the horrible conditions and miserably short lives laying hens suffer through as they are forced to produce unnatural quantities of eggs for human consumption. Statistically, chickens are the most exploited and abused animals on the planet, and the retirement plan for all these individuals – and all non-humans used for their bodies and secretions to satisfy human pleasures and conveniences (be they “free range”, “cage-free”, “humanely”-raised, etc.) – is a trip to the slaughterhouse and a sharp blade across the throat.
Initially, I found your performance delightful and, probably because of its charm, I nearly missed the subtext that it’s not ok to eat chickens but it is ok to enslave them and eat their eggs. By extension, this message further implies that some forms of animal exploitation are acceptable while others are not. I find this message baffling and inconsistent.
To paraphrase Voltaire (by way of Marvel Comics’ Stan Lee above), “With great power comes great responsibility.” I submit that your words and actions have the power to influence countless numbers of people worldwide for generations to come, and I respectfully ask that you be mindful and sing responsibly.
I once applauded your long-time commitment to vegetarianism and your work in bringing the idea of Meat Free Mondays to a world audience. Today I fully understand that vegetarians, by abstaining from some arbitrarily-chosen animal products while continuing to consume others, remain complicit in all other forms of animal exploitation except the one or two they’ve given up. I used to involve myself in “vegan” outreach in South Florida utilizing the Glass Walls video you narrate and handing out what I now know to be speciesist litter-ature to educate passersby as to the horrors of the animal agriculture industry and specifically factory farming. Today I believe that, by failing to engage the public in true, unequivocal vegan education focusing on the idea that all animal use, no matter how much “cruelty” is involved, is morally unjustifiable, wrong and needs to be abolished, we did a great disservice to the animals we thought we were trying to help. By focusing heavily on factory farms, we may well have been tacitly promoting small farms while the truth is that every animal on every farm, regardless of size (and this includes backyard animal exploiters), is treated as property, is denied the right to a free and autonomous life and will live and die solely for purposes deemed important and profitable by humans. Slavery is always wrong, and even the “kindest” slave owner is still a slave owner. This is the difference between promoting animal “welfare” and the abolition of animal use.
Sir Paul, I can’t help but wonder why, with the knowledge and resources at your disposal, you would remain vegetarian and welfarist all these years rather than taking a stand for social justice and animal rights by making the firm commitment to live vegan and eschewing the consumption of all products of animal exploitation. Can you imagine the difference you would make by publicly taking that simple step and helping educate the world that veganism needs to be the moral baseline for our treatment of non-human individuals? After all, it’s not how we use animals that’s at issue – it’s that we use them for our own gains in the first place. There’s a paradigm waiting to be shifted, and this is the kind of action that can move that process along.
Vegetarianism is a journey going nowhere, man. It’s a long and winding road that leads individuals of other species to the same place all non-vegan roads lead – the slaughterhouse door.
My hope is that my words reach you as yours have reached me, and that the ideas I’ve presented reach even further to your mind, your sense of justice and your heart.
Sir Paul, please please live vegan and use your voice to educate others. Don’t let me – and the animals – down.
If you’re vegan, chances are you can identify with the following statements:
“I find it frustrating that non-vegans are either unable or unwilling to understand and agree with the simple concept that, if one believes it’s wrong to harm and kill animals unnecessarily, then the only sensible solution is to start living vegan. Logic proves this while profit-driven marketing propaganda claims there are ‘humane’ ways to exploit and kill innocent, vulnerable beings. If only non-vegans would listen to the facts!”
If you’re abolitionist vegan, chances are you can identify with the following statements:
“I find it frustrating that vegans who support animal welfare ideology are either unable or unwilling to understand and agree with the simple concept that welfarism – despite seeming to be well-intentioned – has not worked, is not working and will not work as a means of dismantling speciesism and ending the use of animals for the satisfaction of fleeting human pleasures and conveniences. Empirical evidence proves this while self-serving pseudoscienceclaims the opposite is true. If only welfarists would listen to the facts!”
[Note: identifying as an abolitionist vegan does not necessitate aligning oneself with, interacting with, promoting or otherwise supporting any particular individual, group, community, website or social media page(s). Please see our Disclaimer for more details. SFVEGdoes, however, find great benefit in sharing ideas, advocacy strategies and support with other abolitionist vegans whose approaches and sensibilities resonate with our own. Let’s talk!]
In both of the above cases, the innate human characteristics of selfishness (“What’s in it for me?”), laziness (“How much energy am I going to have to spend on this?”) and a desire to be right at all costs (“I’m right, you’re wrong… and I’m also right!”) set up stumbling blocks to accepting new and vital information. The result is defensiveness born of cognitive dissonance (“If what you’re telling me is true, that means my firmly-held beliefs are wrong and I’ll need to make significant changes… and that can’t be simply because it can’t be, so clearly you’re wrong and I’m right because I believe I’m right!”) and an almost impenetrable wall of denial is immediately constructed.
What do we do when we encounter seemingly insurmountable resistance to our vegan message? Do we tell ourselves the cause is lost, let it go and move on to someone more receptive to the message we’re carrying? Sure, that’s tempting – we only have so many hours in the day, so many ways to say what we want to say and so much energy to put forth… or do we try to remember that, in both cases, the lives of vulnerable sentient beings hang in the balance and rise to this challenge by doing our level best to present our case, knowing that we must advocate for those who cannot advocate for themselves just as we would want others to do for us were we in a similarly vulnerable position? In each and every situation in which we have the opportunity to talk about veganism with others, we have a choice to make – educate or retreat.
As you listen to those who support animal welfare ideology, you will hear some frequently repeated phrases, all of which seem to have merit on the surface:
“It’s a start.”
“Every little bit helps.”
“It doesn’t matter what we do as long as we’re doing something.”
“We don’t have to use the word ‘vegan‘ to get a vegan message across.”
“If we ask people to go vegan, we’ll push them away.”
“We’re all abolitionists, but people won’t go vegan overnight. Welfare will get us there faster.”
“The best way to get people to go vegan is to cook them a yummy vegan meal. Don’t talk to them about the animals.”
Here is one generally accepted definition of the word “insanity”:
Doing the same thing over and over again and expecting different results.
Where do these ideas intersect?
Our Best Thinking Got Us Here
“It’s a start”, “Every little bit helps” and similar sentiments have been among the rallying cries of the animal welfare movement since it began over 200 years ago. Despite recent pseudoscientific “studies” by welfare organizations that intentionally distort reality by skewing their own data to support their own specious claims that “X-million fewer animals were killed” and “suffering has been greatly reduced” by promoting Meatless Monday, distributing speciesist literature and other single-issue animal welfare campaigns or SICs (many of which are of their own creation), here is where the greatest minds and intentions of the “leaders” and “fathers” of the animal welfare movement have gotten us: today, an ever-increasing number of non-human individuals (now in the trillions each year) are being enslaved, exploited and executed for the satisfaction of human pleasure and convenience.
If it’s true that “every little bit helps”, shouldn’t that number be decreasing rather than increasing? If fill-in-the-blank is a “start”, shouldn’t two centuries have been sufficient to see at least some forward movement rather than what appears to be momentum in the opposite direction?
Experience Counts
A decade of promoting, engaging in and supporting welfaristsingle-issue campaigns left me with me ten years’ worth of firsthand experiencein just how ineffective and counterproductive they are – Lolita the killer whale is nearing her 50th year in captivity, circuses continue to use animals (and pimp their captives into medical “research” and zoo breeding programs), people still wear fur and buy puppies from puppy mills and grocery stores continue to sell live lobsters to people they know are going to brutally kill them. These are just some of the failed campaigns to which I and numerous others devoted our time and energy. I deeply regret not having allowed myself to realize sooner that this simply does not work. The photo of me below neatly illustrates the ineffectiveness of such “advocacy” (see photo caption for details):
Taken in 2009, Keith is pictured holding two signs that speak of animal *treatment*, rather than *use*, and promoting three welfarist organizations simultaneously. Note the two individuals walking past while Keith poses for his photo op rather than engaging with them. Also, note that not even a broken right hand could keep him from participating in one of his favorite speciesist events.
Veganism Is Not A “Goal” To Be Reached – It’s The Starting Point Of A New Life
Convincing a non-vegan to choose a vegan option (garden salad vs. cottage cheese, for example) is not a “start” – it’s a momentary food choice that makes zero impact in how that person views the exploitation of non-human animals. It moves them no closer to wanting an end to speciesist injustices than does taking a chicken wing out of their hand and replacing it with an apple (because it does not explain anything about the underlying issues), nor does it instill in them the idea that “Vegan food is awesome – I probably could do this vegan thing after all!” Like nearly everyone, they’ve been eating “vegan” (in reality, “plant-based” is the more accurate term) food their whole lives – fruit, grains, nuts, seeds, etc. – and yet remain non-vegan because they’ve yet to be educated about the moral and ethical reasons for living vegan.
“It’s a start” gets us nowhere. Getting in a car and turning the key in the ignition is a “start”, but unless one has a clear direction and goal, the car and those in it go nowhere or, at best, end up driving around aimlessly. If we were to put all the large animal welfare/protection corporations in a bus and then told them the destination is “the end of animal use” (one they would hopefully, but not definitely, all agree on), each of them would suggest a different route to get there, and each of them would want to drive their way based on their belief that theirs is the best and fastest route… and the one that brings each of their organizations the most donations.
Like It Or Not, Animal Welfare Ideologies ReinforceSpeciesism
When the victims of a particular injustice are non-human individuals, speciesism is usually the unconscious default position. For those unfamiliar with the word, here’s a definition:
Speciesism(spe·cies·ism) – noun – by analogy with racism and sexism, an unjust double standard placing higher moral value on some individual animals over others, based solely on the morally irrelevant criterion of species membership.
Second only to non-humans, children are the most vulnerable societal group. Even though many people may be uncomfortable with the idea of equating humans and non-humans in any way, drawing parallels here is appropriate and necessary to the discussion. That very discomfort alone exposes the speciesism pervasive in our society, just as discomfort with equating white people and people of color would expose underlying racism.
Knowing that the creation, possession, use and other consumption of child pornography is always wrong, morally unacceptable and represents a grievous oppressive injustice toward a vulnerable group (except, of course, in the minds of those who benefit either personally or professionally from it), we would NEVER take the position that child pornography creators, purveyors or consumers should “cut back” on their consumption, create/sell/purchase/obtain “less” of it, use “less explicit” images/videos, consume it only 6 days a week instead of 7, only view images and videos of certain races, ages or genders of children rather than all or engage in some but not all consumption of it on one’s “journey” to becoming ready to make a full commitment to stopping. We would NEVER petition for more “humane” working conditions for the child victims of the pornography industry, thereby making a concession that supports the continuation of the oppression as long as it’s done “humanely”. And we would NEVER display child pornography in public places, on the street or post it on social media in order to show people just how horrible it is… [Warning – Speciesism Ahead!]…
…and yet, because this is animal exploitation and not human exploitation, we set up different sets of standards and engage in everything we would find unacceptable if the victims were human, conveniently overlooking the fact that exploitation is exploitation irrespective of species and that, in the interests of fairness and justice, the same standards ought to apply.
Why Not Apply Animal Welfare Ideologies To Racism?
Speciesism, rooted in the myth of human superiority, begets racism (and other forms of oppression). Imagine how one might react to the following line of thinking:
“Yes, we believe that all racial discrimination is wrong, but let’s just start with helping end injustices toward African-Americans since they are, in our opinion, the ‘most oppressed’ [insert “facts” and “figures” to support this argument]. We’ll obviously mention Asians, Latinos and other oppressed groups so they’re not entirely left out of the conversation, but we won’t focus on them right now because it’s ‘asking too much’ and we don’t want to push people away by being too ‘demanding’ and asking for an end to all racial discrimination. Remember, every little bit helps.”
If you think this sounds unacceptable (which it is), consider this statement from animal “protection” group Mercy for Animals from July 2016:
“Because chickens are much smaller than pigs or cows, many more of them need to be killed to get the same poundage of meat. Comprising 95 percent of the land animals raised and killed for food in the U.S., chickens also lead some of the most miserable lives of all farmed animals.
But that’s just the beginning.”
Interestingly, the last phrase bears a striking resemblance to “It’s a start”.
The MFA Vegetarian Starter Guide (why would an organization that wants people to live vegan put out anything but a vegan starter guide?) states that “The truly humane choice is to cut out or cut back on (italics added for emphasis) chicken, fish, and other animal products”, fostering the idea that some animal use is ok as long as one “cuts back”. It goes on: “Start by cutting out the foods that harm the most animals… By simply replacing chicken, eggs, and fish with other options (like beef, pork, turkey and lamb? You didn’t specify “plant-based” options), you can prevent a tremendous amount of animal abuse.” MFA also makes the following encouraging statements: “If you give in to a craving for meat, don’t beat yourself up about it. Remember that perfection isn’t the goal here—none of us is perfect. It’s far better to eat mostly vegetarian [<—how is “mostly vegetarian” defined? Perhaps the publication should be retitled “Mostly Vegetarian Starter Guide”] than to do nothing at all. Show yourself compassion if you have a setback…” This guide is one of the most speciesist pieces of litter-ature I’ve ever had the displeasure to read and, as such, I will not link to it here.
Would anyone support such a stance if the victims of one’s cravings-induced “setback” were human? Consider:
“Oh, don’t be so hard on yourself, Mr. Serial Killer. After all, you used to kill 12 people per year at a rate of one per month and now you’ve nearly ditched killing altogether since you only kill one person every three months! Quarterly killing is far more acceptable than monthly killing, and we all know just how difficult those cravings to kill can be, so go easy on yourself. It’s progress, not perfection!”
Our Responsibility
If we claim to work for social justice but refuse to use clear and morally consistent messaging to indicate we want a full end to the oppression of non-humans, our lack of clarity becomes a tacit (and sometimes overt) message that some oppression is acceptable while some is not, and the failure of others to hear a clear, consistent, honest message becomes our responsibility because we are choosing not to provide one. Hence, the continuation of animal exploitation becomes our responsibility since we’re essentially giving people permission to continue oppressing the vulnerable rather than seizing the opportunity to make our case clear from the outset and ongoing that all animal use is wrong and all animal use needs to end. Delivering a deliberately dishonest message brings one’s integrity into question and runs parallel to the dishonest marketing messages used by animal agriculture and other oppressive industries, which puts one squarely on the same level as them. I can’t imagine any vegan advocate wants that.
What We’re Doing Matters
Finally, remember this statement from the beginning of the essay?
“It doesn’t matter what we do as long as we’re doing something.”
What we do as vegan advocates matters a great deal, as it is an indicator of who we are. If we choose to engage in animal welfare campaigns – or promote and support the groups who design them – that are speciesist, racist, sexist, misogynist, xenophobic, ableist, heterosexist, classist, body-shaming, violent, disrespectful to the victims of oppression, misinforming, misleading or blatantly dishonest because we feel the end (abolition of animal use) justifies the means (anything goes as long as we get there), then we are supporting one or more forms of oppression while advocating against another, and that calls into question the integrity of those who do so. This weakens our power to effect change and reinforces the mythology that vegans are unreasonable, fanatical extremists who should be either avoided at all costs or mercilessly mocked. When this happens, the message is lost.
“It’s a start” gets us nowhere. If animal welfare were the Olympics, these million false starts would result in disqualifications, and they have gotten us no closer to the finish line of abolishing animal use. If you want to be an effective vegan advocate, there is only one truly effective start:
I have come to believe that, when it comes to veganism and animal rights, anything less than clear, consistent abolitionist vegan education fails to carry the message I find more important than any other – that living vegan is the simple action every individual can take right now to take a powerful and unequivocal stand against society’s continued commodification and exploitation of individuals of other species. To take a welfarist approach – engaging in single-issue campaigns designed to lessen and regulate abuse rather than abolishing use – is, in my opinion, misguided and counter-productive to the achievement of the goal everyone in our “movement” purports to share: the end of animal exploitation.
Now, I know this can be an unpopular position to take amongst vegans and other animal rights activists, but try to bear with me for a few minutes if you will. Since this makes sense to me, it stands to reason it may make sense to some of you as well.
Mercy For Animals litter-ature at an animal adoption event
Prior to having this realization and still firmly believing I was doing what was best for the animals, I engaged in a host of animal welfare activities, including but not limited to: creating and signing petitions, attending demonstrations and protests, writing letters to editors, publishing articles and, perhaps most of all, public leafleting (or, as I now think of it, public littering. As comedian Mitch Hedberg once said, “When someone hands you a flyer, it’s like they’re saying, ‘Here, you throw this away’.”).
Lest anyone come under (or continue under) the false belief that this intentionally confusing and speciesist booklet espouses veganism or animal “rights”, please have a look at why that couldn’t be further from the truth. Feel free to read along here: http://www.veganoutreach.org/cc.pdf
On page 2, the first page of text: “Of course, the choice is up to you. Whether you decide to cut out meat entirely or just cut back, you can make a big difference for the world at every meal.” – presenting people with the “choice” to cut out/cut back on meat reinforces the speciesist ideas that a) exploiting animals is a personal choice (a choice ceases to be personal when said choice involves a victim, and the choice to exploit animals involves countless victims), so whatever one chooses is ok and b) there is a morally relevant difference between meat and other products of animal exploitation, which there is not.
Page 3: “When I learned how the animals suffer, I went vegetarian.” – why is “Vegan” Outreach promoting vegetarianism? Either they don’t understand the difference between the two or it’s time for a name change.
Page 4 contains a quote from a representative of the Humane Society of the United States, a self-proclaimed animal “protection” organization that sponsors events such as Hoofin’ It, which involved the slaughter and consumption of various species of animals. As the Denver Post reported, “A different hooved (sic) animal will be showcased each evening.” Yes, this is the same H$U$ that also offered coupons for bacon on their Facebook page:
Page 6: “when people eat less meat, producers raise and kill fewer animals.” – again, they are promoting “less meat”, which is far different than seeking an end to animal exploitation.
Page 9: “it became an easy choice for me. If you choose to educate yourself, it’ll be an easy choice for you, too.” (a quote from Ellen DeGeneres, who is not vegan based on her self-reports that she eats secretions from “happy” chickens) – what is this vague “it”? Is “Vegan” Outreach afraid to use the word vegan in its own publication for fear that they may alienate their largely non-vegan donor base and lose their donor dollars (see below for more information on that topic)?
Page 10: “eating vegetarian or vegan” – even when they do use the word vegan, it is relegated to a subordinate position behind vegetarian. Perhaps they should rename the booklet “Vegan: The Second Best Choice”.
Also on page 10: “Many elite athletes and bodybuilders are vegetarian or vegan.” – again, vegan is the second choice behind vegetarian and offered as one of two dietary options, rather than as a moral obligation.
Page 11: “plant-based diet(s)” is mentioned twice, furthering the common misinterpretation of veganism as a dietary choice. Once again, meat is singled out: “…when I stopped eating meat” leaves dairy, eggs, honey and other products of animal exploitation out of the conversation and essentially speaks of a vegetarian diet as opposed to veganism.
Page 12: “Ask your server what dishes they could prepare for you without meat”, “Ask to substitute vegetables for meat in your favorite dishes” and “Order a few side dishes if there are no meatless meals” are among the list of restaurant ordering tips. Nowhere are dairy, eggs, honey or other animal products and secretions mentioned.
Page 15: The header reads “IT’S YOUR CHOICE” (see previous paragraph discussing page 2 and “choice”).
Also on page 15: Promotion of a “gradual transition to eliminating animal products” based on “research” is coupled with the speciesist idea that one should start by eliminating one type of animal (chickens) from one’s diet before eliminating others (cows and pigs) based on the idea that “many more chickens are killed to produce the same amount of meat as from cows and pigs”. The reasoning behind this – to “prevent more animal suffering”. This reinforces the notion that we should be concerned primarily about reducing suffering rather than ending the unjust use of non-human animals entirely, missing the point that veganism is about ending animal use, not reducing animal abuse. Having met many people who have been “vegetarian” (by their own widely varying definitions) for anywhere from 20 to 40 years, it would seem that a “gradual transition” might keep one complicit in animal exploitation – and therefore directly responsible for continued animal suffering and death – for up to 4 decades, whereas a person who starts living vegan ends their complicity that day.
It is shameful that an organization calling itself “Vegan” Outreach would shy away from asking people to live vegan in a clear and coherent manner. Instead, their literature reinforces the ideas that eating vegetarian is enough and that slavery is a personal choice. If one’s goal is to convince people to take a strong and unyielding moral stance against the exploitation of vulnerable sentient individuals, it’s hardly a good idea to cater to and enable the inherent laziness and selfishness of the general public in an effort to achieve that goal. Such a strategy is in itself lazy and disingenuous and simply will not work. Conversely, if one’s goal is to maintain the status quo so the donor dollars keep rolling in, this strategy should be wildly successful – and it is: according to the most recent data availableon Pro Publica’s Nonprofit Explorer, Vegan Outreach received contributions of $891,216 in 2013. That’s nearly a million dollars that could have been used to engage the public in unequivocal vegan education… but was not.
In total, the word “vegetarian” appears 6 times in Compassionate Choices while “vegan” appears 11 times – twice as subordinate to vegetarian, four times on its own and five times simply in the name of the organization and a website they run (this is Marketing 101). As a committed abolitionist vegan, not only will I never hand a Compassionate Choices (or other Vague-an Outreach) booklet to another human being again in my life, but I would rather not hold such a piece of purposeful disinformation in my own hand ever again… unless on my way to a shredder.
The literature I believe in and give to others today when I engage with them in one-on-one vegan education carries an unequivocal vegan message and can be found here:
If you are not vegan, please consider going vegan and staying there. It is the single best decision I ever made in my life, and my only regret is that I didn’t understand enough to make that decision sooner. If you are vegan, please eschew participation with and support for animal welfare organizations and campaigns that profess to have the best interest of animals in mind, yet in reality exist to serve their own ends through self-promotion, donation solicitation and putting out small fires while ignoring the larger source of the fire. Instead, please engage in clear, consistent, unequivocal vegan education that promotes veganism as the moral baseline for our treatment of individuals of other species.
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Conversely, if you want people to take a firm stand against injustice and oppression toward vulnerable sentient beings by first ending their participation in it, educate them about veganism as our minimum moral obligation toward the non-humans with whom we share this planet. In this way, we move closer to 
