Tag Archives: morality

Challenging Our Complacency, Vol. 1

It’s not just “meat” that’s at issue – ALL animal use for the satisfaction of human pleasure, comfort and convenience is morally unjustifiable.

“Unfortunately, the world will never become vegan.  We can only keep pushing forward for the humane treatment of animals.

I’ve heard versions of this comment frequently from vegans who believe in supporting single-issue animal welfare campaigns because they’re “the best we can do” and I feel compelled to respond.

I respectfully disagree with this shortsighted belief.  There was a time when the world was believed to be flat, humans couldn’t imagine traveling thousands of miles in a few hours inside a flying tube (with beverage service and bathrooms!!!), women were never going to have the right to vote and whites people were always going to enslave people of color.  There have been manned space flights, lunar landings and interplanetary exploration, all of which were unthinkable and deemed “impossible” not so long ago, all of which became reality* because people believed they could achieve them and worked to see those achievements come to fruition (*and all of which some would argue never happened at all, but that is another conversation entirely).  Complacency, laziness and blind acceptance of the unacceptable impede real progress.  Since we are always standing on the edge of our own understanding, both individually and collectively, it is imperative that we look toward what can be and move forward rather than stare back at what has been and remain stuck where we are, or worse, slip backward down a slippery slope of regression.  To simply settle for picking low-hanging fruit is indicative of a poverty of ambition on the part of vegan advocates, and such a position is, or at least should be, unacceptable in any social justice movement – especially one where billions of lives are at stake every year.

Even if one cannot be shaken from the belief that the world will never become vegan, how does that give us permission, as individuals or as a collective, to continue engaging in and supporting a worldwide system of violent exploitation and oppression of the most vulnerable group in our global society – non-human individuals?  The simple answer is, it doesn’t.

Unfortunately, it’s quite likely that humans will always rape and murder other humans as they have since the beginning of time, but it’s not likely that anyone is going to advocate for “gentler” rape and “kinder” murder based on that terrible likelihood.  When we believe a behavior is morally unjustifiable, we advocate for the abolition of said behavior rather than “nicer” ways to continue propagating the same injustice.  To do the latter only helps the perpetrators and beneficiaries of the injustice feel comfortable about continuing to reap the benefits of their oppression-of-choice.

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Know this – any use of animals that has been given the feel-good label “humane” and involves any form of enslavement resulting in the taking of those animals’ lives has been purposely misidentified through a marketing device designed to separate consumers from their money and their morals.  It is, in short, a lie.  Even the kindest slave owner was still a slave owner, and slavery is always wrong.  The only people who argue to the contrary are those who personally benefit from slavery.  One doesn’t advocate for “better” slavery conditions – one advocates and fights to end slavery because, as a saying dating back to at least the 1800s goes,  there’s no right way to do the wrong thing.

How Can We Create A Vegan World?

When we engage in clear, consistent, unequivocal abolitionist vegan education either one-on-one or in groups, we work toward dismantling speciesism and this gives us a blueprint for treating all individuals as we ourselves wish to be treated – with fairness, justice and the right to live as autonomous individuals, free from the enslavement of more powerful “others”.  This is far more effective than engaging in campaigns that profess to have the best interest of animals in mind, yet in reality exist to serve their own interests through endless self-promotion, donation solicitation and putting out small fires while purposefully ignoring the larger source of the blaze that’s been burning the world to the ground for centuries.  Consider this:

“Because we so often hear rhetoric and hyperbole about ‘Success!’ and ‘Victory!’ in connection with the treatment of our nonhuman victims, assumptions are made that animal use is ‘not that bad’ and that those who promote a complete end to it are exaggerating, ‘extreme’ or ‘crazy’.

When we allow ourselves to think this way, we are playing directly into the hands of the death industries and the many ‘welfare’ groups who make money from causing, promoting and endorsing harm and bloodshed.  We are allowing ourselves to be lulled into believing that ‘everything is regulated’, ‘it’s all done humanely’, ‘Think of all our victories!’, ‘Donate to us and then carry on as usual’.

As a consequence, we feel much better about our use and consumption of sentient individuals as commodities and resources; we feel comforted by the soothing assurances that our donations mean we’re doing all we can; any uneasy conscience we might have had is soothed and quieted.” excerpted from There’s an Elephant in the Room blog (click the blue link to read the rest of this compelling essay)

Sadly, when we work to reduce animal suffering rather than eliminate animal use (as is the trademark of the animal welfare/protection organizations), there’s an unintended consequence — non-vegans (make no mistake, this includes vegetarians) keep eating, wearing and otherwise using animals, only now with clearer consciences and no reason nor desire to ever stop.  And why would they stop when, rather than being honestly depicted as the injustices they are, the atrocities of animal agriculture are presented as “humane” and the animal victims are presented as “happy”?

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Welfarism = Enabling

I once heard a recovering alcoholic share their life story, stating that prior to getting sober, their drinking years had progressed through three stages:

  • Stage I – Fun
  • Stage II – Fun with consequences
  • Stage III – Nothing but consequences

If one wants their alcoholic loved one to stop drinking, it is counterproductive to clear a safe path for them to continue their self-destructive behavior by easing the pain and emotional discomfort associated with their drinking and giving them a soft place to land.  Why would any alcoholic stop drinking when it feels good and has no negative consequences?  The net result of such enabling: a continuation of and increase in the alcoholic’s behaviors.

Animal welfarism is enabling on a grand scale, and the welfare/protection corporations are making true unequivocal vegan advocacy very difficult through their intentional dishonesty, distortions and deceptiveness.  Abolitionism is the intervention that a) challenges the complacency of vegans who align themselves with welfarism and b) exposes the blatant hypocrisy of the welfare corporations who lie to everyone, vegan and non-vegan alike.

“Vegans Think They’re So Special!”

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Living vegan doesn’t make one “special” – it simply means that those who live vegan don’t pay people to hurt and kill others for their pleasure, comfort and convenience…  the same way most non-vegans live in every instance imaginable except where the victims are other than human.  When that’s the case, speciesism becomes the default position and non-vegans do a complete about-face by turning their backs on their moral and ethical principles, all for the sake of self-satisfaction.

You Say You Want A Vegan Revolution?

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If we want a vegan world, we need to work for it, and here is the blueprint:

The sooner vegans commit to engaging in clear, consistent, unequivocal vegan education with the non-vegan public, the sooner we can create what we all want – a vegan world.  Consider some simple math – right now there are millions of vegans worldwide, and if those millions would educate just one other person to embrace veganism who would then educate just one other person to embrace veganism, the number of vegans would grow exponentially and a critical tipping point would be reached.

[the purple links in the paragraph above lead to downloadable vegan literature that presents an unequivocal view of veganism and can be used free of charge for tabling, discussion groups, events and other educational opportunities]

I encourage all readers to click the blue links embedded in this essay and explore the information on those sites.  The podcasts and essays connected to those links will help to expand on the ideas presented here.

Live vegan.  Educate others.  Start now, here’s how:

Humane Sell-Out-Bration!

Humane-League-South-Florida-Gala-800x544
A Sell-out-bration of the animals!

Can someone explain to me why The Humane League, an animal welfare group that received a ONE MILLION DOLLAR GRANT a year ago, needs to put on a $50.00-per-ticket fundraising gala 20 miles from my house today???  Have they fallen on hard times already?  Did they accidentally drop the million down a sewer or leave it on a bus?  They certainly didn’t spend it on educating people about veganism, as that would conflict with their stated speciesist purposes (more about that below).

With any luck and by keeping our windows closed, we won’t be able to smell the plant-based hypocrisy wafting in from Ft. Lauderdale this evening.

[WARNING: this essay contains pockets of sarcasm (from the Greek word sarkasmos, meaning “to tear flesh” – not very vegan of me, I know, but it’s metaphorical so I’m going with it).   If my frustration with animal welfare organizations’ humaneshit were radioactive, I’d be melting Geiger counters right now]

Marketing – lies designed to separate you from your money and your morals

One would think that an organization with at least a cool million in the bank and that ended 2014 with $968,246.00 in total revenue might throw a sell-out-bration on their own dime rather than acting like they need a handout…

…but that would presuppose that such a speciesist organization (they focus exclusively on farm animals to the exclusion of other exploited non-humans) is interested in more than self-branding and maximizing donations by working extremely hard to convince donors and the world at large that they are “making a difference for animals” through their “online and community-based vegetarian advocacy programs”.  Sadly, it’s a very profitable farce that moves us no closer to ending animal use as their campaigns stay stuck in the same old “cage-free-by-2025-but-still-exploited (-and-ultimately-killed) -every-day-until-and-after-that-time” mentality.  That’s what they call a “victory” – eight years from now, chickens will still be exploited and killed… but at least they won’t be in cages when it happens.  Since the average life span of egg-laying hens is 2 years, that “victory” will happen 4 generations of chickens from now.  Another shining “victory” from The Humane League was convincing United Egg Producers to utilize “in-ovo egg sexing technology” to “enable the termination of all male-identified eggs from the hatchery, preventing them from ever being hatched and culled”, as male chicks are useless (read: profitless) by-products of the egg industry and are currently either ground alive or left to suffocate to death on the first – and only – day of their lives.  Unless I’m missing something, this sounds perversely like chicken abortions.  And unless I’m missing something else, it seems that The Humane League is overlooking the fact that if it’s wrong to kill male chickens, it’s equally wrong to kill female chickens, and yet their campaigns regarding those individuals seem to end at ensuring cage-free executions.

I’m baffled that so many people are either unwilling or unable to see that when a group such as this (and all the other large animal welfare corporations) partners with institutional animal exploiters to create and promote “humane” ways to use animals rather than actually working to end animal use, that is still a very clear and direct promotion of animal use…  and that use is funded by donations from galas like the one here on February 4 and others around the country.

Denial of reality never changes reality.  It only leads to a state of willful ignorance.

Can You Say “Conflict of Interest”?

Some would undoubtedly point out that The Humane League was “Named ‘Top Charity ‘by Animal Charity Evaluators 4 years in a row”, however it is a dubious honor for several reasons, most notably due to the fact that THL’s founder, Nick Cooney, “…has been the main person responsible for producing the pseudoscientific research that ACE relies upon to justify its belief in the effectiveness of interventions, which is the allegedly objective basis for its unfailingly consistent recommendation of Cooney’s charities [which include the speciesist and profit-motivated Mercy for Animals and the Good Food Institute – Editor]; and moreover, when Cooney became involved in a new charity lacking any track record, ACE suspended its normal criteria in order to recommend it.  At the very minimum, Cooney’s thinking has had a great degree of influence on ACE’s thinking.” – Re-evaluating Animal Charity Evaluators, 12/22/2016

So, this means this “top charity” was chosen by ACE based on criteria designed and presented by… [drum roll] …the head of the charity they’re supposedly “objectively evaluating”???  The stacking of that deck is higher than H$U$ President and CEO Wayne Pacelle’s salary (a paltry $392,107 in 2015).

The sad and certain bottom line is this:

A donation to The Humane League (or any other animal “welfare”/”protection” organization) represents direct financial complicity in institutionalized animal exploitation.  Tragically, through clever and deceptive marketing, animal welfare organizations have convinced vegans to fund the exact injustices they stridently oppose.  I speak from personal experience because I fell victim to this trap for years and when I learned the truth, I felt betrayed.  What I know today is that with awareness comes responsibility and that, once aware, continuing down the same path makes me not a victim but a volunteer.

I can only imagine the good The Humane League could do if they were to focus their time, energy, wealth and considerable marketing acumen on engaging in clear, consistent vegan education, but to do so would risk alienating their non-vegan donor base so it’s simply not an option.

I see that the gala has sold out.  That makes sense since The Humane League has already sold out the animals.

I encourage all readers to click the blue links embedded in this essay and explore the information on those sites.  The podcasts and essays connected to those links will help to expand on the ideas presented here.

Live vegan.  Educate others.  Start now, here’s how:

 

On Defining Veganism

Vegan Musings - defining veganism
Image shared with kind permission of Vegan Musings – www.facebook.com/ThoughtsPicturesPoems

What is veganism?

A wise person once said, “It is what it is… and it’s not what it’s not.”  In the interest of dispelling some common myths and misconceptions, let’s begin with what veganism is not.

Veganism is not:

  •  a vague concept open to a vast array of interpretations that has “as many definitions as there are vegans”.
  • It is not a “diet”, a “lifestyle”, a “fad” or a “phase”.
  • It is not a lofty, seemingly unattainable goal at the end of a long and arduous “journey” (if veganism is any part of a journey, it’s the first step on the path toward living a life where justice is a priority and morals matter, not the last step).
  • It is not some “moral high ground” or a (faux) ivory tower from which one claims superiority over those who are non-vegan.
  • It is not a game where one makes up one’s own rules and “cheats” when the mood strikes.
  • It is not a “menu choice” or cuisine option.
  • Veganism is not the same as vegetarianism, which is the arbitrary exclusion of one or more animal products from one’s diet while continuing to consume other animal products and/or secretions  (thereby promoting some animal exploitation rather than all animal exploitation) and there is no such creature as a “vegan-vegetarian” or “vegetarian-vegan”.  To refer to oneself (or someone else, or a diet) as such would be like saying, “I flew here in an airplane-helicopter” or “Look at that beautiful elephant-walrus!”.  The fact that the two may have similarities does not make them synonymous or interchangeable.  Just ask any walrus who’s had an unwanted encounter with an overstimulated elephant…

elephant-walrus tattoo

To treat veganism as anything other than the definition that follows is to confuse some very important matters and is a tremendous disservice to the non-human individuals whose lives depend on presenting and maintaining a clear, consistent vegan message.

Veganism is:

  • “A philosophy and way of living which seeks to exclude—as far as is possible and practicable—all forms of exploitation of, and cruelty to, animals for food, clothing or any other purpose; and by extension, promotes the development and use of animal-free alternatives for the benefit of humans, animals and the environment.  In dietary terms, it denotes the practice of dispensing with all products derived wholly or partly from animals.”Vegan Society 1979

Please note that, in the definition, the dietary aspect of veganism is mentioned secondary to the ethical aspect.  This is not an accident or an oversight.  It is intentional and for good reason.  While there is an obvious and important dietary component to living vegan, it goes much deeper than mere food choices.

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If we are to educate others about veganism, it’s incumbent upon us to not only have a clear understanding of what veganism is, but to make sure we’re able to convey that message clearly and consistently by not intentionally or tactily promoting what veganism is not.  We need to say what we mean and mean what we say (and not say it mean!) if people are to understand the information we’re trying to give them because, again, billions of innocent lives are at stake.

The simplest and most immediate action one can take to stop the violent oppression of the most vulnerable members of our global society – non-human individuals – is to start living vegan, as this is the primary means of dismantling speciesism and moves us toward achieving the abolition of animal enslavement and exploitation for human pleasure, tradition and convenience.  If you are already vegan, please educate others about veganism.  If you are not vegan and believe that animals matter morally, please consider living vegan as it is the choice that matches your morals.

I encourage all readers to click the blue links embedded in this essay and explore the information on those sites.

Live vegan.  Educate others.  Start now, here’s how:

An Open Letter to Sir Paul McCartney

Dear Sir Paul McCartney,

I’ve got a feeling my words have as much chance of reaching you directly as might a letter addressed to Santa Claus, but I thought I might try anyway…

As a lifelong fan of your work, I have found you to be an inspiration from as far back as I can remember.  Your words and music have provided the larger part of the soundtrack of my life, carrying me through all that I have experienced, and for this I am eternally grateful.

Having lived vegan since 2004, I would like to share something I find unsettling about a piece of your work, something that has the potential to live in people’s memories – and on YouTube – for years to come.

Upon watching a rebroadcast of your performance of “Scrambled Eggs” (above) with Jimmy Fallon from December 2010, I was struck with the following thoughts:

Part of the Fallon bit involved you taking a “vegetarian” stand against singing “chicken wings,” yet you appeared perfectly comfortable singing a song about scrambled eggs (and yes, I’m aware of the origin of that lyric and how it eventually became Yesterday.  The joke is not lost on me; I just don’t find allusions to animal exploitation funny).  Surely you’re aware of the horrible conditions and miserably short lives laying hens suffer through as they are forced to produce unnatural quantities of eggs for human consumption.  Statistically, chickens are the most exploited and abused animals on the planet, and the retirement plan for all these individuals  – and all non-humans used for their bodies and secretions to satisfy human pleasures and conveniences (be they “free range”, “cage-free”, “humanely”-raised, etc.) – is a trip to the slaughterhouse and a sharp blade across the throat.

Initially, I found your performance delightful and, probably because of its charm, I nearly missed the subtext that it’s not ok to eat chickens but it is ok to enslave them and eat their eggs.  By extension, this message further implies that some forms of animal exploitation are acceptable while others are not.  I find this message baffling and inconsistent.

with-great-power-comes-great-responsibility

To paraphrase Voltaire (by way of Marvel Comics’ Stan Lee above), “With great power comes great responsibility.”  I submit that your words and actions have the power to influence countless numbers of people worldwide for generations to come, and I respectfully ask that you be mindful and sing responsibly.

I once applauded your long-time commitment to vegetarianism and your work in bringing the idea of Meat Free Mondays to a world audience.  Today I fully understand that vegetarians, by abstaining from some arbitrarily-chosen animal products while continuing to consume others, remain complicit in all other forms of animal exploitation except the one or two they’ve given up.  I used to involve myself in “vegan” outreach in South Florida utilizing the Glass Walls video you narrate and handing out what I now know to be speciesist litter-ature to educate passersby as to the horrors of the animal agriculture industry and specifically factory farming.  Today I believe that, by failing to engage the public in true, unequivocal vegan education focusing on the idea that all animal use, no matter how much “cruelty” is involved, is morally unjustifiable, wrong and needs to be abolished, we did a great disservice to the animals we thought we were trying to help.  By focusing heavily on factory farms, we may well have been tacitly promoting small farms while the truth is that every animal on every farm, regardless of size (and this includes backyard animal exploiters), is treated as property, is denied the right to a free and autonomous life and will live and die solely for purposes deemed important and profitable by humans.  Slavery is always wrong, and even the “kindest” slave owner is still a slave owner.  This is the difference between promoting animal “welfare” and the abolition of animal use.

Sir Paul, I can’t help but wonder why, with the knowledge and resources at your disposal, you would remain vegetarian and welfarist all these years rather than taking a stand for social justice and animal rights by making the firm commitment to live vegan and eschewing the consumption of all products of animal exploitation.  Can you imagine the difference you would make by publicly taking that simple step and helping educate the world that veganism needs to be the moral baseline for our treatment of non-human individuals?  After all, it’s not how we use animals that’s at issue – it’s that we use them for our own gains in the first place.  There’s a paradigm waiting to be shifted, and this is the kind of action that can move that process along.

Vegetarianism is a journey going nowhere, man.  It’s a long and winding road that leads individuals of other species to the same place all non-vegan roads lead – the slaughterhouse door.

My hope is that my words reach you as yours have reached me, and that the ideas I’ve presented reach even further to your mind, your sense of justice and your heart.

Sir Paul, please please live vegan and use your voice to educate others.  Don’t let me – and the animals – down.

Wishing you peace, love and continued success,

Keith Berger

Co-founder, South Florida Vegan Education Group

Boca Raton, Florida, USA (phone number available upon request if you wanna ring me up!)

Live vegan.  Educate others.  Start now, here’s how:

www.BeFairBeVegan.com

Edited from an earlier version first published on Facebook on 9/9/2015

Why “Every Little Bit Helps” Isn’t Helping A Bit

  1. abolitionist-vegan-meme

If you’re vegan, chances are you can identify with the following statements:

“I find it frustrating that non-vegans are either unable or unwilling to understand and agree with the simple concept that, if one believes it’s wrong to harm and kill animals unnecessarily, then the only sensible solution is to start living vegan.  Logic proves this while profit-driven marketing propaganda claims there are ‘humane’ ways to exploit and kill innocent, vulnerable beings.  If only non-vegans would listen to the facts!”

If you’re abolitionist vegan, chances are you can identify with the following statements:

“I find it frustrating that vegans who support animal welfare ideology are either unable or unwilling to understand and agree with the simple concept that welfarism – despite seeming to be well-intentioned – has not worked, is not working and will not work as a means of dismantling speciesism and ending the use of animals for the satisfaction of fleeting human pleasures and conveniences.  Empirical evidence proves this while self-serving pseudoscience claims the opposite is true.  If only welfarists would listen to the facts!”

[Note: identifying as an abolitionist vegan does not necessitate aligning oneself with, interacting with, promoting or otherwise supporting any particular individual, group, community, website or social media page(s).  Please see our Disclaimer for more details.  SFVEG does, however, find great benefit in sharing ideas, advocacy strategies and support with other abolitionist vegans whose approaches and sensibilities resonate with our own.  Let’s talk!]

In both of the above cases, the innate human characteristics of selfishness (“What’s in it for me?”), laziness (“How much energy am I going to have to spend on this?”) and a desire to be right at all costs (“I’m right, you’re wrong… and I’m also right!”) set up stumbling blocks to accepting new and vital information.  The result is defensiveness born of cognitive dissonance (“If what you’re telling me is true, that means my firmly-held beliefs are wrong and I’ll need to make significant changes… and that can’t be simply because it can’t be, so clearly you’re wrong and I’m right because I believe I’m right!”) and an almost impenetrable wall of denial is immediately constructed.

What do we do when we encounter seemingly insurmountable resistance to our vegan message?  Do we tell ourselves the cause is lost, let it go and move on to someone more receptive to the message we’re carrying?  Sure, that’s tempting – we only have so many hours in the day, so many ways to say what we want to say and so much energy to put forth… or do we try to remember that, in both cases, the lives of vulnerable sentient beings hang in the balance and rise to this challenge by doing our level best to present our case, knowing that we must advocate for those who cannot advocate for themselves just as we would want others to do for us were we in a similarly vulnerable position?  In each and every situation in which we have the opportunity to talk about veganism with others, we have a choice to make – educate or retreat.


As you listen to those who support animal welfare ideology, you will hear some frequently repeated phrases, all of which seem to have merit on the surface:

“It’s a start.”

“Every little bit helps.”

“It doesn’t matter what we do as long as we’re doing something.”

“We don’t have to use the word ‘vegan‘ to get a vegan message across.”

“If we ask people to go vegan, we’ll push them away.”

“We’re all abolitionists, but people won’t go vegan overnight.  Welfare will get us there faster.”

“The best way to get people to go vegan is to cook them a yummy vegan meal.  Don’t talk to them about the animals.”


Here is one generally accepted definition of the word “insanity”:

Doing the same thing over and over again and expecting different results.


Where do these ideas intersect?

Our Best Thinking Got Us Here

“It’s a start”, “Every little bit helps” and similar sentiments have been among the rallying cries of the animal welfare movement since it began over 200 years ago.  Despite recent pseudoscientific “studies” by welfare organizations that intentionally distort reality by skewing their own data to support their own specious claims that “X-million fewer animals were killed” and “suffering has been greatly reduced” by promoting Meatless Monday, distributing speciesist literature and other single-issue animal welfare campaigns or SICs (many of which are of their own creation), here is where the greatest minds and intentions of the “leaders” and “fathers” of the animal welfare movement have gotten us: today, an ever-increasing number of non-human individuals (now in the trillions each year) are being enslaved, exploited and executed for the satisfaction of human pleasure and convenience.

If it’s true that “every little bit helps”, shouldn’t that number be decreasing rather than increasing?  If fill-in-the-blank is a “start”, shouldn’t two centuries have been sufficient to see at least some forward movement rather than what appears to be momentum in the opposite direction?

Experience Counts

A decade of promoting, engaging in and supporting welfarist single-issue campaigns left me with me ten years’ worth of firsthand experience in just how ineffective and counterproductive they are – Lolita the killer whale is nearing her 50th year in captivity, circuses continue to use animals (and pimp their captives into medical “research” and zoo breeding programs), people still wear fur and buy puppies from puppy mills and grocery stores continue to sell live lobsters to people they know are going to brutally kill them.  These are just some of the failed campaigns to which I and numerous others devoted our time and energy.  I deeply regret not having allowed myself to realize sooner that this simply does not work.  The photo of me below neatly illustrates the ineffectiveness of such “advocacy” (see photo caption for details):

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Taken in 2009, Keith is pictured holding two signs that speak of animal *treatment*, rather than *use*, and promoting three welfarist organizations simultaneously. Note the two individuals walking past while Keith poses for his photo op rather than engaging with them. Also, note that not even a broken right hand could keep him from participating in one of his favorite speciesist events.

Veganism Is Not A “Goal” To Be Reached – It’s The Starting Point Of A New Life

Convincing a non-vegan to choose a vegan option (garden salad vs. cottage cheese, for example) is not a “start” – it’s a momentary food choice that makes zero impact in how that person views the exploitation of non-human animals.  It moves them no closer to wanting an end to speciesist injustices than does taking a chicken wing out of their hand and replacing it with an apple (because it does not explain anything about the underlying issues), nor does it instill in them the idea that “Vegan food is awesome – I probably could do this vegan thing after all!”  Like nearly everyone, they’ve been eating “vegan” (in reality, “plant-based” is the more accurate term) food their whole lives – fruit, grains, nuts, seeds, etc. – and yet remain non-vegan because they’ve yet to be educated about the moral and ethical reasons for living vegan.

“It’s a start” gets us nowhere.  Getting in a car and turning the key in the ignition is a “start”, but unless one has a clear direction and goal, the car and those in it go nowhere or, at best, end up driving around aimlessly.  If we were to put all the large animal welfare/protection corporations in a bus and then told them the destination is “the end of animal use” (one they would hopefully, but not definitely, all agree on), each of them would suggest a different route to get there, and each of them would want to drive their way based on their belief that theirs is the best and fastest route… and the one that brings each of their organizations the most donations.

Like It Or Not, Animal Welfare Ideologies Reinforce Speciesism

When the victims of a particular injustice are non-human individuals, speciesism is usually the unconscious default position.  For those unfamiliar with the word, here’s a definition:

Speciesism (spe·cies·ism) – noun – by analogy with racism and sexism, an unjust double standard placing higher moral value on some individual animals over others, based solely on the morally irrelevant criterion of species membership.

Second only to non-humans, children are the most vulnerable societal group.  Even though many people may be uncomfortable with the idea of equating humans and non-humans in any way, drawing parallels here is appropriate and necessary to the discussion.  That very discomfort alone exposes the speciesism pervasive in our society, just as discomfort with equating white people and people of color would expose underlying racism.

Knowing that the creation, possession, use and other consumption of child pornography is always wrong, morally unacceptable and represents a grievous oppressive injustice toward a vulnerable group (except, of course, in the minds of those who benefit either personally or professionally from it), we would NEVER take the position that child pornography creators, purveyors or consumers should “cut back” on their consumption, create/sell/purchase/obtain “less” of it, use “less explicit” images/videos, consume it only 6 days a week instead of 7, only view images and videos of certain races, ages or genders of children rather than all or engage in some but not all consumption of it on one’s “journey” to becoming ready to make a full commitment to stopping.  We would NEVER petition for more “humane” working conditions for the child victims of the pornography industry, thereby making a concession that supports the continuation of the oppression as long as it’s done “humanely”.  And we would NEVER display child pornography in public places, on the street or post it on social media in order to show people just how horrible it is… [Warning – Speciesism Ahead!]…

…and yet, because this is animal exploitation and not human exploitation, we set up different sets of standards and engage in everything we would find unacceptable if the victims were human, conveniently overlooking the fact that exploitation is exploitation irrespective of species and that, in the interests of fairness and justice, the same standards ought to apply.

Why Not Apply Animal Welfare Ideologies To Racism?

Speciesism, rooted in the myth of human superiority, begets racism (and other forms of oppression).  Imagine how one might react to the following line of thinking:

“Yes, we believe that all racial discrimination is wrong, but let’s just start with helping end injustices toward African-Americans since they are, in our opinion, the ‘most oppressed’ [insert “facts” and “figures” to support this argument].  We’ll obviously mention Asians, Latinos and other oppressed groups so they’re not entirely left out of the conversation, but we won’t focus on them right now because it’s ‘asking too much’ and we don’t want to push people away by being too ‘demanding’ and asking for an end to all racial discrimination.   Remember, every little bit helps.”

If you think this sounds unacceptable (which it is), consider this statement from animal “protection” group Mercy for Animals from July 2016:

“Because chickens are much smaller than pigs or cows, many more of them need to be killed to get the same poundage of meat.  Comprising 95 percent of the land animals raised and killed for food in the U.S., chickens also lead some of the most miserable lives of all farmed animals.

But that’s just the beginning.”

Interestingly, the last phrase bears a striking resemblance to “It’s a start”.

The MFA Vegetarian Starter Guide (why would an organization that wants people to live vegan put out anything but a vegan starter guide?) states that “The truly humane choice is to cut out or cut back on (italics added for emphasis) chicken, fish, and other animal products”, fostering the idea that some animal use is ok as long as one “cuts back”.  It goes on: “Start by cutting out the foods that harm the most animals… By simply replacing chicken, eggs, and fish with other options (like beef, pork, turkey and lamb?  You didn’t specify “plant-based” options), you can prevent a tremendous amount of animal abuse.”  MFA also makes the following encouraging statements:  “If you give in to a craving for meat, don’t beat yourself up about it.  Remember that perfection isn’t the goal here—none of us is perfect.  It’s far better to eat mostly vegetarian [<—how is “mostly vegetarian” defined?  Perhaps the publication should be retitled “Mostly Vegetarian Starter Guide”] than to do nothing at all.  Show yourself compassion if you have a setback…”  This guide is one of the most speciesist pieces of litter-ature I’ve ever had the displeasure to read and, as such, I will not link to it here.

Would anyone support such a stance if the victims of one’s cravings-induced “setback” were human?  Consider:

“Oh, don’t be so hard on yourself, Mr. Serial Killer.  After all, you used to kill 12 people per year at a rate of one per month and now you’ve nearly ditched killing altogether since you only kill one person every three months!  Quarterly killing is far more acceptable than monthly killing, and we all know just how difficult those cravings to kill can be, so go easy on yourself.  It’s progress, not perfection!”

Our Responsibility

If we claim to work for social justice but refuse to use clear and morally consistent messaging to indicate we want a full end to the oppression of non-humans, our lack of clarity becomes a tacit (and sometimes overt) message that some oppression is acceptable while some is not, and the failure of others to hear a clear, consistent, honest message becomes our responsibility because we are choosing not to provide one.  Hence, the continuation of animal exploitation becomes our responsibility since we’re essentially giving people permission to continue oppressing the vulnerable rather than seizing the opportunity to make our case clear from the outset and ongoing that all animal use is wrong and all animal use needs to end.  Delivering a deliberately dishonest message brings one’s integrity into question and runs parallel to the dishonest marketing messages used by animal agriculture and other oppressive industries, which puts one squarely on the same level as them.  I can’t imagine any vegan advocate wants that.

What We’re Doing Matters

Finally, remember this statement from the beginning of the essay?

“It doesn’t matter what we do as long as we’re doing something.”

What we do as vegan advocates matters a great deal, as it is an indicator of who we are.  If we choose to engage in animal welfare campaigns – or promote and support the groups who design them – that are speciesist, racist, sexist, misogynist, xenophobic, ableist, heterosexist, classist, body-shaming, violent, disrespectful to the victims of oppression, misinforming, misleading or blatantly dishonest because we feel the end (abolition of animal use) justifies the means (anything goes as long as we get there), then we are supporting one or more forms of oppression while advocating against another, and that calls into question the integrity of those who do so.  This weakens our power to effect change and reinforces the mythology that vegans are unreasonable, fanatical extremists who should be either avoided at all costs or mercilessly mocked.  When this happens, the message is lost.

“It’s a start” gets us nowhere.  If animal welfare were the Olympics, these million false starts would result in disqualifications, and they have gotten us no closer to the finish line of abolishing animal use.  If you want to be an effective vegan advocate, there is only one truly effective start:

Start engaging in clear, consistent, unequivocal vegan education to dismantle speciesism and abolish animal use, and don’t stop.

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Live vegan.  Educate others.  Start now, here’s how:

The Deadly Sound of Silence

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As 2016 comes to a close after a seemingly endless series of notable deaths beginning with Robert Stigwood and David Bowie only days apart and ending with George Michael (so far, anyway – let’s hope the Reaper retires his blade for a while), I was struck by this thought:

One celebrity dies, everybody cries.
Slaughter billion of animals, no one bats an eye.

If we all observed just one second of silence to honor each animal needlessly slaughtered for human pleasure today (estimates range from 123 million to 153 million per day – that’s a minimum of roughly 45 BILLION per year), no one on Earth would speak again until at least 2020.

Personally I like that idea, however it’s simply not practical.  Here’s an idea that is practical and achievable:
 
Refuse to be silent about speciesism, the most egregious form of oppression and injustice on this planet, and work to dismantle it through unequiVOCAL vegan education.   This is the only clear path toward the abolition of animal use and exploitation.
By educating people about veganism, we help them understand that if they believe – as nearly everyone does – that oppression of the vulnerable is unjust (and no members of our global community are more vulnerable than non-human individuals), then they have an immediate moral obligation to disengage from participation in their enslavement, exploitation and execution.  This is achieved by living vegan which is defined as “A philosophy and way of living which seeks to exclude—as far as is possible and practicable—all forms of exploitation of, and cruelty to, animals for food, clothing or any other purpose; and by extension, promotes the development and use of animal-free alternatives for the benefit of humans, animals and the environment.  In dietary terms it denotes the practice of dispensing with all products derived wholly or partly from animals.” – Vegan Society 1979 (please see our disclaimer about groups, individuals and organizations).  
Simply put, living vegan involves no longer using animals for one’s pleasure, habits, entertainment or conveniences nor paying others to enslave them for any reason.  If one believes slavery is wrong, then it is wrong no matter the race, gender, age, religion, species or other arbitrary characteristics of the victim(s).
 
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If you have the ability to speak, then you have the ability to speak for those individuals whose voices are routinely ignored and violently silenced for no better reason than the satisfaction of fleeting human pleasures.   If you have the ability to speak, then please speak to those who need to hear why this is wrong, why this needs to end and what they can do, simply and immediately, to bring about that end.  Don’t be silent – be vocal about injustice to achieve justice for all.  Be vocal about oppression to achieve freedom for the oppressed.  Be unequiVOCAL about veganism to create a peaceful, fair and just world for all sentient beings.

Live vegan.  Educate others.  Start now, here’s how:

On Fear, Non-Vegans and Cognitive Dissonance

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A non-vegan once asked me, “Isn’t it hard being vegan?”

OK, it wasn’t “once” and it wasn’t “a” non-vegan – I’ve been asked many times by many non-vegans, some out of well-meaning curiosity and some who were looking to poke holes in the foundation of my ethical stance to abstain, wherever possible, from meat, dairy, eggs, honey, leather, wool and all other products of animal exploitation.  My answer always starts with “No”.  Sometimes it ends there and we go our separate ways, but more often than not I will take the time to explain just how easy it was (and still is) for me to choose to live vegan once I understood the injustices involved in turning a cow into a steak, a chicken into a cutlet, a pig into bacon and a baby calf into a suede jacket, to list but a few examples of the tyrannies humans force on vulnerable individuals of other species.

A good question to ask non-vegans who believe living vegan is “hard” is, “Who told you that?”  In my experience, it’s never a vegan who tells someone that living vegan is hard… because it isn’t.  It’s usually someone or some company with a product to sell that counts on such misinformation to keep consumers from thinking critically about veganism and the moral obligation it entails.  Stretching one’s arm 6 inches beyond the cow’s milk to reach the almond milk, for example, is not a difficulty – it’s a minor inconvenience and slight change in a habit pattern that will become a new habit when practiced for a short while.  Shopping for affordable non-leather shoes may take a little more time that simply buying ones made from the skins of dead animals, but this is again only a minor inconvenience and one easily overcome.  In my experience, this is true of nearly all shifts from using products of animal exploitation to living vegan and, once new habits are in place, everything is easy again.

If there is anything “hard” about living vegan, it’s dealing with the cognitive dissonance of non-vegans.

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Just another day at the office…

Non-vegans.  They come one at a time.  They come in groups.  Sometimes I feel like Bruce Lee entering a room full of black belt warriors and having to defend myself against their simultaneous assaults.  They come online, at work, at the grocery store, in restaurants… sometimes I’m surprised they don’t come knocking on my door when passing my house and spying the vegan bumper stickers on my car (usually, those random doorknockers are Jehovah’s Witnesses wanting to share their “good news” with me.  Want to know my definition of fair trade?  Graciously accepting some of their literature and handing them some clear, consistent vegan information in return after discussing why veganism needs to be the moral baseline for our treatment of all sentient beings.  That’s the best news I know).

As a recovering non-vegan (more of an anti-vegan when I really think about it), I get it.  I was the classic, stereotypical animal product consumer, waving hamburgers under my vegetarian friends’ noses, snarkily asking my PeTA-supporting former boss where the “People for the Ethical Treatment of Humans” pamphlets were and thinking up clever ways to derail their veg-trains.  I understand where non-vegans are coming from and why many, but by no means all, behave as they do toward vegans:

They’re afraid, just as I was.

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I was unable to diagnose, recognize and deal with my fears back then.  Instead, I acted out in denial and avoidance of those uncomfortable feelings.  Somewhere inside, probably near the pounds of undigested red meat rotting in my intestines, I understood that every hamburger begins with a cow begging for her life.  I knew something dreadfully awful was happening to veal calves and it wasn’t, as I so cleverly rationalized (and I’m not proud of this, though I was at the time), “the only life they know anyway so, since they have no frame of reference for what a happy life is, why does it matter?  And if their lives are so bad, it’s actually merciful that we slaughter them so young and put them out of their misery.  We’re doing them a favor!”  I knew that chickens didn’t “sacrifice” themselves to become the nuggets I was eating twenty at a sitting.  I knew… and I denied.  And I defended.  And I attacked.  Those were the methods I employed to keep from hearing, understanding and – worse – feeling the truth about animal exploitation and my complicity in it.  I kept the truth a comfortable distance away and drowned out the voice of my conscience with pseudo-intellectual rationalizations and justifications that, as I now know, were mere fabrications of my frightened ego.

When I deal with non-vegans now, especially in terms of vegan education, I try to meet them where they are, remembering that I once stood where they stand – blinded and misguided by a multi-billion dollar propaganda machine that would have us believe we need to eat animals to survive (false), that we would suffer and maybe die if we didn’t (false), that animals were put on Earth to serve us – the “superior race/top of the food chain/most advanced species” in the history of the planet (false) and on and on.  I remember that I too was once afraid to take a stand for my ethical beliefs in a society that marginalizes, ridicules, bullies and berates those who swim against the current of cruelty and go against the grain of gluttony, afraid to be looked at as “abnormal”, afraid to no longer be accepted by those who engage in behaviors I now consider morally unacceptable…

So I do my best to let them know how it was for me, what happened to cause me to change and what it’s like for me now.  I let them know that making the choice to live vegan is the single best choice I’ve ever made and that living vegan is the best action I’ve ever taken.  I let them know that it’s best to follow one’s ethics instead of one’s palate.  I let them know that veganism is not a diet, a fad, a lifestyle or a phase – it is one’s personal commitment to a social justice movement that seeks to dismantle speciesism, the most egregious and deadly form of oppression on the planet today.  I let them know that every argument against veganism is an argument in favor of slavery, bullying, misery and horrible, needless death.  I let them know that if they believe animals matter morally at all, then living vegan is the only rational response.  I let them know that living vegan is as easy as making the decision to withdraw support from and cease complicity in a worldwide system of animal exploitation.  I let them know that vegan food is nutritious, delicious and all one needs to survive and thrive in optimum health.

And I let them know that I, and millions of other vegans, are here to offer education, information and support if they are willing to put their fears aside and embrace that which they already believe in – justice for all.

Live vegan.  Educate others.  Start now, here’s how:

Opportunity Missed

rationalization

“I’ll tell you something, Berger – you can go a day without food and a day without water, but you can’t go a day without a good rationalization” – Wayne K. Johnson, educator, New Baltimore, NY circa 1988

I once overheard a store employee remark to her coworker she isn’t going to tell her children “all the bad things” she’s heard about Sea World (“Like how they keep whales in too-small tanks for years and years” *rolls eyes indignantly*) so as to not “ruin the experience” for them.  I commented, “Well, kids oughtta know the truth, right?” and she replied with the following rationalization that I could actually see her struggling to create on the fly:

“No… they need to, uh… meet them in person, um… so they can fall in love with them, uh… and want to protect them.  Sometimes you have to make sacrifices.”

Riiiiiiiiiiiiight, that’s a great idea.  The logic is infallible.  Let’s take the kids to see enslaved animals held prisoner 23 hours a day in tanks that for you and I would essentially equate to bathtubs who are then trotted out and forced to perform unnatural acts while being rewarded with food that is otherwise withheld from them in order to get them to engage in said acts in the first place – and PAY their captors to continue this abuse.  Yup, that’s sure to instantly turn any child into an environmentally-conscious marine biologist hell-bent on ensuring marine mammals are protected, if they can see past the exciting, cleverly packaged “entertainment” of it all.  That, or they’ll want to take home a stuffed orca and ask when they can come see the pretty dolphins again.

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And who’s making what sacrifice here, aside from you sacrificing your ethics if you believe the “bad things” you already seem to know about this organization you’re about to support?  Are you suggesting the current Sea World slaves are “sacrificing” their freedom so your children can see this, become enlightened and protect future generations of marine mammals?  I think even a rabid, speciesiest utilitarian like Peter Singer would find that to be a stretch worthy of the most flexible Tibetan yogi.  In fact, I think it’s an example of the Head Up One’s Own Ass pose.

head-up-ass-yoga

By analogy, would anyone take their kids on a field trip to visit a group of sex slaves – and pay their traffickers for the privilege – so that, having witnessed the “sacrifices” being made, their kids will have epiphanies and start crusading for human rights?

I’m not a parent, but I believe that part of responsible parenting is to model appropriate, ethical behavior and instill a sense of justice and morality in one’s children.  Allowing them to watch and participate in events where individuals of any species are exploited seems to be the exact opposite of those ideals.  If you wouldn’t bring your children to a cockfight, then you shouldn’t bring them to Sea World (or any marine park), or the circus, or the zoo.  Further, I’m of the belief that parents should be educating their children from as early an age as possible that individuals of other species are exactly that: individuals who should be afforded, at the very least, the right not to be treated as property and/or disposable, replaceable resources to satisfy human pleasures and conveniences.

When we educate people that enslaving non-human animals and treating them as property is morally reprehensible, we begin to dismantle speciesism and change the paradigm that makes the use of animals for human desires acceptable.  This paradigm shift begins with vegan education because, when individuals begin to live vegan, they quickly cease complicity in supporting all forms of animal slavery.

I’m ashamed to say I made none of these comments to this individual (beyond my initial comment) as I knew with 100% certainty that I was, at that moment, incapable of forming any statements that would have come out kind in any way.  It’s said that discretion is the better part of valor, but I can’t help feeling this was a missed opportunity to educate, or at least offer some valuable information to this individual.  In the moment, I was seemingly without the ability to find my way from verbal assault mode to education mode, so I chose neither.  I’m not proud of that choice, but it’s the one I made… this time.

Perhaps I’ll see this person again and take the opportunity to further the conversation.  Until then…

Live vegan.  Educate others.  Start now, here’s how:

www.HowToGoVegan.org
www.VeganEducationGroup.com
www.BeFairBeVegan.com

A Brief Note On the Consumption of Animals

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The victimization that results in the consumption of animals is the most devaluing form of subjugation imaginable, as it involves paying someone to overpower and kill an individual (unless one does it oneself), then cutting one’s victims into little pieces, swallowing them, physically turning them into shit and flushing them down toilets.

Calling someone a “piece of shit” is one thing, but nothing says “You have no value whatsoever” like turning another individual into actual shit.

Always remember that it’s not just the animals humans use as food that’s at issue – all animal use for human pleasure and convenience is morally unjustifiable.  As we dismantle speciesism through educating people to live vegan, we move closer to the abolition of this and all other forms of oppression that spring from the myth of human supremacy.

You can stop participating in the theft of others’ dignity, freedom and lives right here, right now by starting your vegan life today.

Live vegan.  Educate others.  Start now, here’s how:

www.HowToGoVegan.org
www.VeganEducationGroup.com
www.BeFairBeVegan.com

Clear, Consistent Vegan Education WORKS!!! Here’s Proof!!!! Ex!Clam!!Ation!!!Points!!!!

[NOTE: I plan to update this essay from time to time to include more feedback from individuals who have responded positively to South Florida Vegan Education Group’s (SFVEG) ongoing public education efforts.  Stay tuned – it’ll be worth it! 🙂 ]

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SFVEG President Elena Brodskaya – vegan education in action!

After ten years of engaging in single-issue animal welfare campaigns, I have zero evidence to suggest that any action I took in that time helped influence a single person to begin living vegan.  One reason is that most, if not all, of those campaigns are organized by large donation-based animal welfare charities (you’ve heard of them even if you’re not vegan – their expensive marketing budgets have seen to that) whose primary agenda is not to influence people to live vegan but rather to ensure the continuation of a steady stream of donor dollars from their largely non-vegan donor base by being careful not to alienate them.  This is achieved by actively avoiding using the word “vegan” (or downplaying it, or being vague about its meaning and importance) and certainly not presenting veganism as the moral baseline for our treatment of individuals of other species.

Since I refocused my advocacy and, with co-founder Elena Brodskaya, that of South Florida Vegan Education Group (SFVEG) and committed to engaging in clear, consistent, unequiVOCAL abolitionist vegan education, we keep receiving feedback that people are committing to living vegan as a direct result of our conversations, presentations and associated work.  I don’t have the words to express how gratifying and humbling it feels to know that what we do actually makes a positive and meaningful difference in the world.
Here are some examples we’ve compiled of feedback we’ve received:
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Shared with permission

 

jackie-o-goes-vegan
Shared with permission
jackie-o-goes-vegan-update
[here’s an update from 8/10/16] Shared with permission
2018 update – shared with permission
laura-gs-brother-became-vegan
Shared with permission
going-vegan-marcia-lefkowitz
Shared with permission

Thank you to all who support me and our group in these endeavors, and a special thanks to my friends Ramona for gently (ok, not so gently 😉 ) shaming me into opening my vegan mouth on Facebook and Colin Wright for gently (ok, not so gently 😉 ) nudging me out of the black hole of welfarism and being the first to point me toward abolitionism.  I am deeply indebted to you both.

Lastly, but mostly, thank you to my love, Elena Brodskaya, for walking this path hand-in-hand with me and for being my greatest influence and inspiration, my constant sounding board and for gently (yes, so very gently <3 ) letting me know when I need to come back from some tangent I’m on and get back on the path.

If you’re not vegan: please ask yourself why and then ask yourself whether your answer(s) would hold up and be justified if the helpless victims from whom you receive palate pleasure and other benefits were human.  If you feel they would, let’s talk about that.  If you feel they wouldn’t, let’s talk about that, too.  Either way, I’m truly interested to hear your thoughts and have a discussion.  Really.  For realz.  No kiddin’ around.  Mean it.

If you are vegan, I’ll leave you with this: clear, consistent, unequivocal abolitionist vegan education works, and it’s far more effective than engaging in campaigns that profess to have the best interest of animals in mind, yet in reality exist to serve their own ends through endless self-promotion, donation solicitation and putting out small fires while ignoring the larger source of the blaze that’s been burning the world to the ground for centuries.  Sadly, when we work to reduce – but not eliminate – animal suffering (as is the hallmark of the welfarist organizations), there’s an unintended consequence — non-vegans keep eating animals, only now with a clearer conscience and no reason nor desire to ever stop.  If you’re afraid to be direct and honest about veganism, I challenge you to move through the fear and do what you know is right.  After all, your “fear” is nothing compared to the real fears being felt right now by the animals we all want to save. To operate from fear in this light helps no one.  In fact, as a form of enabling, it only serves to cause more unnecessary suffering to all involved.

From my heart to yours, thank you for listening.

Peacelovevegan,
Keith

Live vegan.  Educate others.  Start now, here’s how:

www.HowToGoVegan.org
www.VeganEducationGroup.com

A Message to My Fellow Vegans: We’re All Adults Here, Baby Steps Are For Babies

 

“Become vegan and the world says you’re extreme.   Become abolitionist vegan and vegans say you’re extreme” – Keith Berger

When I began living vegan in 2004, I immediately began involving myself in every bit of animal rights activism I could find, feeling a passionate, desperate need to “do something” about the horrors and injustices I suddenly understood were taking place all around me and all around the world.  I didn’t know where to start and I couldn’t see where or how it all might end – all I knew is that I had to get involved and start making a difference.  I continued engaging in various avenues of activism, hoping to educate people that, for example, to attend animal circuses is to directly support slavery and abuse.  I wrote letters to editors and was published.  I took part in city council meetings to have circuses banned.  I removed countless discount circus coupons from local businesses and took down circus advertisements.  I attended demonstrations, held signs, passed out leaflets and engaged circus-goers in groups and one-to-one on their way in and out of the arena, giving them the best I had in what little time was available, which was often no longer than a few seconds.  I stood and watched, with tears in my eyes, the Parade of Slaves as burly men armed with bullhooks marched dispirited elephants through parking lots and into the next performance.  Was this effective?  Possibly, but if the effect was merely to open a person’s eyes to one specific type of abuse and convince her/him to tear up their tickets and take the kids home only so they could get to their neighbor’s barbecue and eat the burnt corpses of dead animals or stop at McDonald’s a few hours earlier, then my definition of “effective” needed an overhaul.  Where was the message that making the choice to live vegan was the real answer to ending animal exploitation?  Were we all hoping the people we challenged outside the circus (including the circus employees themselves) would go home, research these issues and be moved to change their lives and, in doing so, change the world?  That was doubtful, especially considering that, as I looked around at my fellow activists, very few were vegan and many didn’t even seem open to the message of living vegan when we brought it up.  They were “just here to help the poor elephants”.

When I began reading Professor Gary Francione’s* work regarding the abolitionist approach to animal rights, my eyes, mind and heart opened even wider and my definition of “effective” did indeed begin to change.

[*please read our Disclaimer regarding the mention of individuals and/or groups not necessarily endorsed by or affiliated with this site, our group or its members.]

The animal rights movement abounds with myriad single-issue campaigns (SICs) – circuses, gestation crates, fur farms, vivisection, “humane” slaughter methods, whales, orcas, dolphins, cat and dog meat… the list is endless – that serve to be most effective at doing one thing: reducing the effectiveness of our movement by sending us scurrying in a thousand (a conservative estimate) different directions and thereby preventing us from presenting a unified, unequivocal message that, if we truly believe in and desire liberty and justice for all, veganism must be the moral baseline for our behavior toward non-human animals.  Start there, and the rest of the issues will begin to fall away.  Continue on the present course and be divided and conquered.  Giving support to welfarist organizations that treat veganism like an afterthought or a nice, but unattainable, ideal (or worse – denigrate it as a quest for “personal purity”) is a misuse of valuable time, energy, money and resources.

This essay deals with one such SIC I see every week and the speciesism behind it: Meatless Monday.

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The problem is not how we exploit animals – the problem is that we exploit animals in the first place, so  the solution is not to reduce animal abuse; it’s to eliminate animal use… and that solution lies in educating people to live vegan.

If you’re a bank robber and one day realize that robbing banks is morally wrong, you don’t seek better ways to rob banks – you just stop robbing them (unless you’re determined to be a criminal and are willing to pay the consequences if caught, or a sociopath and can’t determine right from wrong).  To paraphrase the Roman philosopher Seneca’s wise words, there’s no point in trying to find the right way to do a wrong thing.

According to my research, the idea of Meatless Monday began nearly 100 years in the United States as a way to ration food to help with the war effort.  It was revived in 2003, according to www.meatlessmonday.com, as a “public health awareness campaign” in order to address “…the prevalence of preventable illnesses associated with excessive meat consumption.”  On their “Why Meatless?” page, in 11 paragraphs and 796 words, there is nothing that speaks about the suffering, confinement, enslavement and slaughter of the non-human animals the campaign is suggesting people abstain from eating one day a week.  This campaign is clearly not part of any social justice movement intended to help abolish the property status of animals, nor to help any animal in any way – unless that animal is of the human variety and wants to optimize her/his health, as its stated aim is to help humans lower their risk of contracting preventable chronic diseases linked with the consumption of animal products (heart disease, diabetes, cancer and cardiovascular disease, to name a few).  In short, Meatless Monday is rooted in the same self-centered egotism, speciesism and myth of human supremacy that allows humans the self-proclaimed “right” to destroy the lives of non-human animals wantonly and with no regard to their well-being or feelings.

Even though it’s clear that the Meatless Monday campaign has nothing to do with helping to bring an end to the exploitation of non-human animals (even though some people claim every meatless meal “saves” x-number of animals, as if skipping a hamburger results in, somewhere, a cow being magically transported from a slaughterhouse to a sanctuary) , many vegans and high-profile celebrity vegans lend their name to and continue to support this campaign, rationalizing that it is “part of the journey” toward veganism.  Some seem to believe it’s necessary to encourage non-vegans to take “baby steps” and that “every little bit helps”.  It’s my contention that one does not encourage another to practice ethical behavior only when personally convenient or in accordance with some arbitrary set of rules.  Coddling those who continue to exploit others when they are well aware that their choices and behaviors condemn individuals to miserable lives and horrific deaths is simply unacceptable.  We would never suggest that serial killers take “baby steps” and observe Murder-Free Mondays, would we?  Of course not.  We would explain to them why their behavior is wrong (assuming they didn’t already know) and demand they stop at once or face dire consequences.  What consequences do we impose on those who pay others to do their killing for them so they can dine on the carcasses of animals?  None… but Nature does (see preventable chronic diseases listed above).

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While people are taking “baby steps” toward living vegan, billions of innocent babies continue to suffer and die each year.  Given the opportunity, would those baby-steppers be willing to baby-step through a slaughterhouse and look those suffering individuals on Death Row in their haunted eyes and tell them “Gee, I think living vegan is a great idea for some people, I’m working on going vegan but I need more time, I’m just not ready, it’s such a big change to make, my family wouldn’t understand, I’m really sorry but you’ll be dead and eaten by the time I make a commitment to justice instead of my own selfishness”?  Would anyone be willing to take that kind of personal responsibility for their unwillingness to spare someone’s life at the expense of their own palate pleasure?  Supporting animal exploitation 6 days a week instead of 7 is like supporting spousal abuse 85% of the time instead of 100%.  Who does that??

Perpetrators who want to get away with what they can whenever they can, that’s who.

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There are those who support the baby-step “journeys” of non-vegans to become vegan – some of which take 2-3 decades – and suggest we should “give them a break, they will eventually arrive”.  While I understand that not every person will go vegan overnight (though many of us have), we vegans must remain clear that this is their choice and not our suggestion, remaining unequivocal that anything less than embracing veganism as the moral baseline for our treatment of individuals of other species is to continue being complicit in animal exploitation and needless death.  For the animals who suffer and die waiting for “eventually” to happen, “eventually” is unacceptable and arrives much too late.  If we see a woman being raped, we don’t go help her “eventually”, nor do we wait for the rapist to complete his “journey” to living a rape-free life, asking him to maybe rape a little less every day and applauding him when he goes a whole day without raping anyone.  What drives some people to accept such an unacceptable double-standard when the victims are non-human animals?  The answer is speciesism, the most egregious and deadly form of racism in existence on our planet today.

Veganism should be the starting point on a journey to live as ethically as possible, not some future goal to attain when one is finally ready to live nonviolently.

Some ask why this same debate repeats every “Meatless” Monday, so here’s why – because every Monday, some people take a mere 16 hours off from participating in an endless worldwide animal holocaust and actually seem to believe this is somehow commendable and effective.  During the Holocaust, I’m sure all the Nazis took naps now and then.  That didn’t help their victims at all because, after nap time was over, the terrorism and killing continued.  The sad reality of this ineffectual campaign is that every Meaningless Monday is immediately followed by a Return to Terrorism Tuesday and a We Keep Killing Wednesday.  Imagine if there were campaigns for Rape-Free Fridays or Child Abuse-Free Thursdays.  Should we applaud those well-intentioned baby steps too, or shouldn’t we base our work on creating Exploitation-Free EveryDay?

If we, as vegans, can’t commit to a 100% effort toward clear, consistent, unequivocal vegan education, how do we expect non-vegans to commit to a 100% vegan life when, by engaging in and promoting SICs, we’re essentially giving them permission to exploit animals most, but not all, of the time?  Would you tell a heroin addict to only shoot dope every other day (and thereby continue to cause himself harm and support the livelihood of his drug dealer and his dealer’s dealer), or would you suggest total abstinence?

Baby steps are for babies.  I challenge my fellow vegans to be the adults we are and stop making the unacceptable seem acceptable.  This is known as enabling and, the sooner it stops, the sooner real change begins.  If you’re already vegan, please stop making it OK for others to continue destroying the lives of non-human animals by lending your support to half-measures like Meatless Monday and the other useless, ineffective and counter-productive single-issue campaigns promoted by animal welfarist organizations that treat “vegan” like a dirty word.  Instead, let’s focus our efforts on clear, consistent vegan education wherever and whenever we can, being unequivocal about the idea of veganism as the moral baseline for our treatment of the animals with whom we share this small planet.

Live vegan.  Educate others.  Start now, here’s how:

www.HowToGoVegan.org
www.VeganEducationGroup.com
www.BeFairBeVegan.com

“But Meat, Cheese, Eggs and Milk Taste Good!”

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One common argument against veganism is, “I like eating meat, cheese, eggs and milk. They taste good!”  While that may be the case for some people (I certainly felt that way in my pre-vegan days), personal taste preference is irrelevant in matters of fundamental justice and here’s what this argument really means:

“The satisfaction of my personal pleasure is more important than another individual’s right to have their body treated with respect and not be used as an object.”

Essentially, this same argument could be used by a rapist to justify rape, or by a human trafficker to justify commercial sexual exploitation.  If such analogies seem off the mark or offensive, consider that the non-human animals used by humans to provide food are routinely sexually abused by their human “caretakers” through, among other things, non-consensual, forced penetration and manipulation of their reproductive organs under the euphemism of “animal husbandry” (even this term has the ring of bestiality to it…).

The ability to take something from someone else (property, sex, children, money) does not mean we should take those things from them.  On the contrary, it means that we, as the more powerful entities in the situation, have a moral obligation to do what is right and not take that which does not rightfully belong to us.  To proceed otherwise is to act unethically, unjustly and immorally.  It is to act as a bully, an oppressor and a tyrant.

Is that the best we can aspire to, or can we make the simple decision to remove ourselves from the violent oppression and exploitation of the most vulnerable members of our global society – non-human individuals – and start living vegan, right here and right now?

The choice is clear.

Live vegan.  Educate others.  Start now, here’s how:

www.HowToGoVegan.org
www.VeganEducationGroup.com
www.BeFairBeVegan.com

There Is Nothing So Stable As Change

I caught a bit of an interview with comedian Cameron Esposito on NPR in March 2016.  I don’t know and therefore have no opinion on this person’s work, but something they said in relation to same-sex marriage really struck me.  Here’s the quote:

 

“The thing that I protest against the most or that upsets me the most is people that are unable to change.  I mean, we’re all just doing the best we can with the information we have up until that point, but when you’re given opposite information and you refuse to change or adjust, then I think that is a real problem…  It infuriates me because I believe that adults should be able to look at evidence and adjust their perspective.”
I can relate to this on several levels.  Here are two:

When I explain to non-vegans that there is no moral justification for using sentient individuals for reasons of pleasure, fashion, entertainment or other human conveniences and they proceed to either ignore the information, try to find holes in the logic or – worst of all – create bizarre counter-arguments to defend continuing their habits and traditions of unjustifiable animal exploitation, it is, to borrow Ms. Esposito’s phrase, “a real problem” and can at times be infuriating.

Similarly, in over 20 years of working professionally to help people who suffer from addictions understand the benefits of living a clean/sober/recovering life (as opposed to living a life wherein one descends into an ever-deeper and ever-darker hell of one’s own construction) and offering them the tools they’ll need to build such a life 
and instructing them in how to use those tools, it can be frustrating to see them choose to continue using their old tools rather than the new tools while knowing full well that their “best” thinking got them into the terrible trouble they’re now in and that to keep moving in that direction will have potentially deadly consequences.  One of the most brilliant therapists I’ve ever had the pleasure to know, the late Angelo Castiglione, used to say, “Addiction is a disease that resists its own recovery”.  Sadly, I’ve found this to be the truth.

I’ve long noticed a correlation between the defense mechanisms used by addicts to protect their maladaptive behaviors (y’know, those quirky li’l behaviors they exhibit like, say, coping with “stress” by shooting heroin in their neck – that falls under “recreational use”, right? – or drinking three bottles of wine in one evening to “take the edge off” – believe me, somewhere in the middle of the first bottle, those edges are as smooth as a cue ball) and those used by non-vegans to protect their use of products of animal exploitation.  These include, but are not limited to: rationalizing, justifying, minimizing, intellectualizing, blaming, shaming, deflecting, avoiding and the granddaddy of them all, DENIAL (here’s my favorite acronym for denial: 
Don’t Even Notice I Am Lying).  I see them all used by members of both groups all the time.   Am I saying that those who consume animals and their secretions are addicted to those substances?  Not necessarily, as I don’t definitively know that to be the case, but when confronted with the idea that what they’ve been doing all their lives – engaging in behaviors taught to them by their well-meaning parents and viewed as “normal” (which we all know is just a setting on a washing machine) by the society in which they live – cannot be morally justified, their first instinctive response to the cognitive dissonance they now feel is to fight to protect themselves from what they perceive to be an attack on their character and an attempt to cause them shame and to… (gulp!) … change.

When I engage in vegan education, it is not my intention to shame anyone about their behavior.  In my opinion, there should be no shame in engaging in behaviors one truly does not know are wrong or harmful to others or themselves.  That is simple ignorance born of a lack of education in a particular area and aided by ongoing campaigns of targeted misinformation designed to maintain and deepen such ignorance on a mass scale.  When this happens, one is, in a sense, a victim.  However, when one engages in 
willful ignorance – learning the truth about one’s complicity in the exploitation of the vulnerable and purposely choosing to ignore it and take no meaningful action to change – I believe that a feeling of guilt is appropriate and necessary because, when one does this, one is indeed guilty of victimizing others.  Brené Brown, Ph.D. and other psychologists have shown that feelings of guilt can and often do lead to positive changes in behaviors and attitudes and that guilt is actually a healthy emotion: “I now know I’ve been behaving in ways that conflict with my core values and beliefs and feel badly about my behavior.  From now on, I will behave differently and live, as best I can, in congruence with my morals and ethics.”  Cessation of guilt-inducing behavior leads to, as you might imagine, a reduction in guilt and, as an added bonus, increased self-esteem.  Plus, to put it bluntly, when individuals start living vegan, they stop paying people to kill innocent beings.  What could ease one’s guilt and restore one’s self-esteem better than ceasing to hire hit men to kill babies (yes, most of the animals used by humans for food are killed within the first months of their lives) and adults and entire families for no good reason?

The night I made the decision to start living vegan, I experienced that same moment of cognitive dissonance that others feel, and I chose what I felt, and still feel, is the only acceptable path.  Here is an excerpt about that very moment from another essay of mine:

 

“At that moment, when my closed mind opened, the light inside turned on and my heart spoke louder than my stomach, I knew I had been changed forever and that I could no longer participate in the system I now understood for what it was.  It was then that I began to live vegan – to eschew, wherever possible, the use of products of animal exploitation and to educate others where and when I could about how they too could stop promoting this injustice.  I hadn’t known till then that there was another choice available – a choice to live a vegan life – and once I knew, I couldn’t un-know.”

 

Ms. Esposito said that what is most upsetting is “people that are unable to change”, however for me it is people who are unwilling to change. We all have the capacity to change; some of us simply refuse to do so, even when presented with evidence that change is, if not required, then certainly a really, really good idea.  Changing from using vulnerable beings for one’s own selfish pleasures as a non-vegan to living vegan spares the lives of others, improves one’s own life and make the world in general a better place.  These are not opinions – these are immutable facts that it makes no sense to deny.  But, as is the case with addiction, denial is not about what makes sense.  It is about what makes us comfortable, or at least not uncomfortable, and there is a sad comfort in that which we know and have gotten used to.

Do I find this, as Ms. Esposito does, infuriating?  I have, but it’s rare that I feel such exasperation these days.  Instead, I make a point of remembering that I, too, have had plenty of personal experience with being unwilling to act appropriately on new information, which makes it difficult for me to resent others when they act as I did.  I have at times been unwilling to change, but more than willing to keep myself in the dark and refuse to see the light for fear that facing the truth might hurt me in some way… because being non-vegan is “all about me” and living vegan is all about them, the non-human victims of human violence and oppression.  Admitting to and reminding myself that I was among the unwilling allows me to remain (somewhat) calm and rational when discussing veganism with non-vegans, an approach I find to be much better received and far more effective than any vitriolic rant, verbal fisticuffs or fusillade of finger-pointing.

I’d like to say I wish everyone would live vegan, as I believe it’s the key to a better, healthier, more peaceful world, but wishing won’t get us there.  As I first heard via Stephen King, “Wish in one hand, shit in the other.  See which one fills up first.”  On the other (non-shit-filled) hand, what will get us there is clear, consistent, unequiVOCAL vegan education.

Things have gotten shitty enough in our global society, so I’m not content to simply wish for this critical paradigm shift to happen.  I and my organization, South Florida Vegan Education Group, will continue to engage in abolitionist vegan education and ask that you join us.

From my heart to yours, thank you for listening.

Keith Berger

10/14/2016

Live vegan. Educate others. Start now, here’s how:

Photo courtesy of 
www.VeganTrove.com

On Cognitive Dissonance, Denial and Selfishness

Would those who argue against veganism (and therefore, by default, in favor of speciesism) be just as quick to argue in favor of racism, sexism, heterosexism or some other form of oppressive injustice involving human victims if perpetuating that particular form of injustice personally benefited them in some way, as does continuing to consume products of animal exploitation?

Fighting against any moral and ethical stance that works toward ending the exploitation of a group, the abolition of which threatens one’s personal pleasure, comfort and convenience (and always at the expense of the exploited group), exposes a perverse form of selfishness on the part of the defender(s) of the exploitation.

vegan-compartmentalizationCognitive dissonance (the mental stress or discomfort experienced by an individual when confronted by new information that conflicts with existing beliefs, ideas, or values) can make it difficult to accept certain truths, but denial of reality never actually changes reality.  Rather, it creates a false premise upon which to predicate one’s behavior and takes one further from the truth of a situation, always with deleterious effects to oneself and others.

Personally, when I was presented with overwhelming evidence that my behavior as a non-vegan was directly contributing to a system of animal slavery, exploitation and needless death (in essence, an animal holocaust claiming billions, and possibly trillions, of sentient beings every year), I took an immediate and unequivocal stand against this injustice and started living vegan within the hour.  It was the only direction that made sense to me, the only way of living I could live with and the single best decision I’ve ever made in my life.  The “transition” was fairly simple and living vegan quickly became, as vegan educator Elena Brodskaya put it, “…not second or third nature, but just Nature”.

It would save an abundance of time and energy – as well as countless lives – if those who oppose veganism would cease their mental and ethical gymnastics, stop trying to find, in the words of the Roman philosopher Seneca, “a right way to do the wrong thing” and just start living vegan.

[I encourage all readers to click the blue links embedded in this essay and explore the information on those sites.  Also, please read our Disclaimer regarding external sites, organizations, individuals, etc.]

Keith Berger and Elena Brodskaya – co-founders, SFVEG
Dismantle speciesism.  Live vegan.  Educate others.
 
Start now, here’s how:
 

Yes, “Cruelty” is the Problem, But Not In the Way You Might Be Thinking

[Updated 8/8/2017]

If you’re of the opinion that we need to hammer home the gruesome details of animal “cruelty” in order to be effective in our vegan advocacy, I’d like to offer a different opinion.

Taking the road less traveled

On August 14, 2016 at the Fort Lauderdale Animal Adoption Fair, a young man named Celso approached me at the SFVEG Vegan Education Station and asked,

“So, can you educate me?”  I said, “Sure!  What would you like me to educate you about?”  He replied, “Dairy” and, rather than launching into a blood-and-guts crash course about the horrors of the dairy industry, I asked him, “Why don’t you tell me what you think you know about dairy production?”  He began to explain to me, quite accurately, about some of those horrors, indicating he was already aware of the standard abuses inherent in dairy production and went on to tell me he was still unwilling to give up consuming dairy due to “personal pleasure preferences” (his term).  This indicated to me that he was unmoved by what he already knew about the “cruelty” he was supporting and was able to compartmentalize this knowledge and justify that it wasn’t an important situation he needed to address and take a stand against – just as countless other non-vegans do every single day.  Does this make him a “bad” person, a sociopath or a psychopath?  No, at least not by that benchmark.  This makes him “normal” by society’s standards… and it also makes him reachable.

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SFVEG Vegan Education Station – Fort Lauderdale Animal Adoption Fair 8/14/16

This is the point in many conversations between vegans and non-vegans where vegans will dig their heels in and try to drive the “cruelty” argument deeper, sharing gory details and horrific stories, often backing these up with graphic images and terrifying videos while overlooking the reality that this person already knows and hasn’t stopped despite that knowledge, so heading down that path will likely be ineffective.  Many times in many conversations when I used the approach of, “I know you think you know, but you really have no idea – here, let me show you what’s really going on”, I’m met with a dismissive “I don’t wanna know” and it’s game over.  It’s very hard to win someone back when they’ve been driven away, and I feel we need to engage, not outrage, those we wish to educate about veganism.  Here’s how I reached Celso:

I validated that what he knew about dairy was accurate and briefly touched on a couple of pieces he didn’t know (the fate of dairy calves and their permanent separation from their mothers shortly after birth) but I quickly steered the conversation to animal use rather than abuse to refocus on justice.  I guided him to find his own answers by helping him make the ethical connection between veganism and fundamental justice.  I could see the switches switch and the light go on when I pointed to a nearby person and asked Celso, “If that person had something you wanted because it would give you pleasure, would it be ok for you to just take it from her?”  He answered, “No”.  I asked whether it would be ok to take her children from her and he answered, “No” again.  I explained that the only difference between the woman in question and a non-human individual is an arbitrary distinction based on species membership and that these situations represent equal injustices for both groups.  By the end of our conversation (15 minutes or less), he had fist-bumped me twice and thanked me three times “for educating me and taking the time to give me information that is more valuable than I can tell you”.  I gave him information to take with him that will help reinforce our conversation.  Another new vegan is born through clear, consistent vegan education!

Changing the conversation

When we talk about “cruelty”, the conversation becomes about treatment and abuse, rather than use which ultimately is the issue that needs addressing.  I stay away from the word “cruelty” in my vegan advocacy for the simple reason that people will define the word in whatever way they see fit in order to justify their continued use of products of animal exploitation.  One person’s definition of “cruelty” often differs from the next, which leads to the ideas of “humane” treatment, “humane” slaughter, “free range” and other fantasies the animal agriculture marketing machine foists on the public as some sort of reality.

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HowToGoVegan.org – A Comprehensive Vegan Podcast

From the episode entitled “Humane”: What’s In a Word? on the excellent podcast site How To Go Vegan:

We tend to only talk about ‘humane’ in relation to humans when we talk about imprisonment, euthanasia, solitary confinement, detention, or killing people.  When we hear the word ‘humane’, we should expect that the outcome for those involved will, no matter what transpires, be less than desirable and will involve some suffering and injustice at best. In the case of sentient animals, our application of what we believe is ‘humane’ for them, if applied to humans, would be considered torture.  In other words, any time that word humane is uttered, it’s almost always the case that something morally questionable and possibly unjust is going to follow, whether it’s execution, refugees, interrogation techniques, asylum seeker detention centres, industrial prisons, or in this case, the animal industry and regulation of animal exploitation.  We know that it will ultimately mean suffering for someone.”

I can’t count the number of times people have said to me, “As long as the animals are slaughtered ‘humanely’, I have no problem eating them, but some of what I’ve seen in those videos is really cruel, so we should at least stop that“, strongly indicating they believe there are acceptable levels of what some might call “cruelty”.  This plays directly into animal welfare campaigns such as Whole Foods’ “5-STEP® ANIMAL WELFARE RATING – Your way of knowing how the animals were raised for the meat you are buying”, which reinforces the “acceptable cruelty” idea and the myth that there is such a thing as “humane” slaughter.  When I make the statement to a non-vegan that it is morally unjustifiable to use any sentient individual, be they human or non-human, as a disposable, replaceable commodity/thing/resource for someone else’s pleasure, entertainment, comfort or convenience, (which covers about 99.9% of all animal use by humans) and demonstrate that this is analogous to racism, sexism, and other forms of oppression in which one group dominates, devalues and disenfranchises another to the benefit of the victimizers and the detriment of the victims, they seem to grasp and understand the idea quickly and clearly.  When I further explain to non-vegans that if they believe these forms of oppression are wrong and don’t support them when the victims are humans, they are demonstrating a lack of integrity – and engaging in speciesism – by supporting the same oppressions when the victims are non-human, they begin to understand that to live in integrity is to live vegan.

I believe the word “cruelty” is too broad and subjective a word to use in a vegan advocacy context and therefore causes unnecessary confusion.  When lives are at stake, which they are here by the trillions, I feel we all need to be as clear and consistent as possible in conveying the message of veganism so we maximize the impact we desire to make while using the least amount of time, energy and resources as possible.

A word from our President

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Elena Brodskaya, co-founder and President of South Florida Vegan Education Group says:

“Talking about cruelty in one’s advocacy is irrelevant because it is synced to emotion, a dangerous territory evoking words like ‘compassion’ and ‘kindness’ in its wake.  An emotional approach has never helped the animals (nor people, for that matter) and never turned anyone vegan, including myself.  Animal rights are about justice, not compassion.   Compassionate people who oppose cruelty are the ones who will sooner donate to a welfare organization than make the connection and change their belief system.   ‘Cruelty’ implies that we ‘need to do something’ to better the industry practices and not go vegan in order to abolish the industry altogether.   Just yesterday I was witness to someone who said he will never, ever go vegan because it’s not a moral issue, however he agrees that we shouldn’t treat animals with cruelty.  Such a backward stance in one’s morals indicates that as Animal Rights Advocates we are not focused on full abolition, but just on eliminating cruelty, thus subliminally giving a green light to everyone to still kill and eat flesh and rape juice.  Abolition seeks to eliminate the use of animals, not to treat them nicely until they are killed.

The operative words in unequivocal vegan advocacy should not be “cruel” and “cruelty” but “unjust” and “injustice”.  Even if the non-consensual uses of vulnerable individuals in question were devoid of discomfort and injury, they remain unjust.  This is why veganism is indeed a social justice movement and not, as it is often mislabeled, a diet, lifestyle, trend or cult.

Experience matters

Drawing from my own experiences, I will say that it was a combination of logic and emotion that compelled me to start living vegan: I saw horrific atrocities in a semi-graphic video depicting animal abuse on factory farms —> I realized my complicity in said atrocities —> I realized that I don’t support human slavery, so it makes no sense for me to continue supporting non-human slavery now that I know this is what I’m doing, and I began living vegan right then and there.  The entire experience occurred over 70 minutes, but the logical piece took mere seconds: “This is slavery… I don’t support slavery… I’m done.”

From there, I firmly believed that any and every person to whom I showed the same video would begin living vegan immediately afterward, just as I had, because they would have the same emotional/logical response to the information that I’d had.  I mean, how couldn’t they, right?

Wrong.

Here’s the empirical evidence from my experience: not one person I showed the video to (without any accompanying education) decided to live vegan.  Not one.  In fact, to my knowledge, none of them have changed anything about their attitudes and habits when it comes to animal exploitation.  The appeal to emotion simply didn’t cut it, as each person comes from their own perspective on what’s “cruel” and what’s “not so bad”, and what’s unacceptable to one person is acceptable to another.

For the next ten years, fueled mainly by my emotional response to what I’d seen, the focus of my advocacy efforts was on anti-cruelty campaigns and I missed many opportunities to engage the public in direct, honest, unequivocal vegan education because such campaigns, by their very design, avoid focusing on veganism.  When I finally came to understand how ineffective, counterproductive and speciesist these campaigns and the organizations that create them are, my focus shifted to where it would have been best all along.

[A brief side note on the use of graphic imagery in vegan advocacy: “Cruelty” videos and images are certainly compelling and can drive people to action, but humans have built-in forgetters for trauma, so those images and the feelings they elicit in those moments can and often do fade… and when they fade, there’s not much to stop them from going back to consuming non-human animals and their secretions unless they’ve come to believe that it is fundamentally morally unjust to use non-human animals for one’s pleasure.  Once a person understands that it’s our moral obligation to not treat individuals of other species as human property and that to do so is to engage in and support slavery, there’s an internal shift that generally doesn’t un-shift.  Conversely, when people convince themselves that somehow, somewhere, things in the animal agriculture industry are nicer than the graphic images they’ve been shown (which they may believe are anomalies at the extreme end of the “cruelty spectrum”), they will seek out “humane” animal products.  “The reason that cruelty videos can be detrimental to an animal rights organization’s mission is that such videos inherently focus on treatment, not use, even though the cruel treatment is an inevitable symptom of the disease of use.  By focusing on treatment, such videos do not suggest that use ought to end, but that use ought to be regulated.” UVE Archives, On Cruelty Videos ]

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In my experience, the logical appeal is a different story with a different ending .  Most people have at least a rudimentary understanding (if not more) that something horrific has to happen for a vibrant, living individual to end up drained of blood and life and cut into pieces to be eaten, and yet they continue to consume these individuals with no apparent emotional distress (when confronted with this in my pre-vegan days, I used to rationalize “This cow’s already dead, so what’s the problem?” and devour my steak, etc.).  When individuals are presented with the simple, logical question “Do you believe it’s wrong to cause unnecessary suffering and death to animals for reasons of pleasure, entertainment, comfort or convenience?” (almost all will agree that this is wrong) and then informed that these uses, which are tantamount to slavery (something they would never support were the enslaved individuals human), account for nearly 100% of our society’s animal use, they get the point fairly quickly and start to understand the issue on a level deeper than fleeting emotion.

When we focus on specific cruelties and treatment, this leads to more campaigns for animal welfare rather than the abolition of animal use and a call to justice.

One need only look at the past 200+ years of animal welfare and the infinitesimal “gains” that have been made at that glacial pace (if the fact that more animals are dying in more horrific ways at the hands of humans than ever before in human history can be called a “gain”) to see that the welfare approach to harm reduction simply isn’t going to achieve the goal of ending animal use.  One need only look at the large, donation-based animal welfare organizations and the verbiage they use, even in their names – mercy, compassion, treatment, cruelty, humane – to see how such words again lead down the road to welfare and harm reduction rather than to justice and an end to use.

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All of these organizations appeal to emotions with undercover videos, exposés of “cruelty” and so on, and claim “victory” whenever they and some animal exploiters join forces to compromise on a supposed “improvement” in conditions for those they enslave, i.e.: going “cage-free” nine years down the road. That may arguably reduce the “cruelty”, but it doesn’t lead toward the necessary paradigm shift to abolish the property status of animals.  Rather, the idea that it’s ok to use animals so long as it’s done “less cruelly” is reinforced and driven deeper into the public psyche.

Ch-ch-ch-ch-changes

If the change we wish to see is merely harm reduction, then appeals to emotion will certainly achieve that limited goal, as history has taught us since this has been the case for as long as animal welfare campaigns have been happening (two centuries and counting is a long time to keep advocating for incremental changes).

If our goal is to change the current paradigm so that non-humans cease to be treated as disposable objects for humans to use, then we must appeal to people’s sense of justice through clear, consistent education focusing on veganism as the moral baseline for our treatment of individuals of other species.

Tugging at heartstrings, while effective on some levels, is ultimately a manipulative device.  Solid, direct vegan education is a much more honest approach that leads to a deep and lasting change.

The bottom line needs to be that if we believe it’s wrong/morally unjustifiable to cause unnecessary suffering and death to non-humans for reasons of pleasure, entertainment, comfort and convenience (I frequently  remind non-vegans that even the “kindest” slave owner is still a slave owner), then the right thing to do – the morally just thing to do – is to start living vegan and stop being complicit in all forms of animal exploitation, not just the ones some people define as “cruel”.  Not everyone agrees on what constitutes cruelty and many people see it as a matter of degrees (horribly cruel, really cruel, somewhat cruel, kinda cruel, not all that cruel so therefore acceptable), and this leads to “humane” this and “cage-free” that and we’re right back to the oumoded, counterproductive 19th-century animal welfare model.

compart

Humans have an uncanny ability to turn off and/or compartmentalize their emotions whenever those emotions run counter to them getting their desires met, whether it be in the consumption of animal products, or rape, or war, or most any violent act.  Unless one is socio- or psychopathic (or severely cognitively impaired), everyone knows all those acts of violence constitute “cruelty”, and yet they continue to happen because humans find ways to minimize, justify, rationalize and deny the consequences of their actions to suit their perceived “needs”.

Logic over emotion

Here’s an unflinchingly honest account of one person’s commitment to the ethical principles of veganism, from my friend and fellow vegan advocate Andy Williams:

“Emotions are fickle things.  If one bases their actions on an emotion, those actions will change when the the emotion fades.  Think back to your first love.  Think of how strong those emotions were.  Are you still in love with that person?  How many people stay with their first love their entire lives?
Sadly, I’ve seen so many people enter into the world of veganism all fired up and filled with enthusiasm.  These people had a true feeling of concern, based on their emotional reaction to the plight of animals.  They were charged up.  They were going to change the world!  However, once the practical implications set in, many found it difficult to maintain their original vigor.  Eventually, one discovers that you actually have to exert a small amount of effort in the process of obtaining your daily food.  One discovers that you can no longer purchase your favorite and familiar products.  One discovers that friends and family will do everything possible to shun you and discourage your actions.  These setbacks have an enormous emotional impact, and many times this is where the cracks start to form.
A person beset with a whirlwind of mixed emotion has no choice but to start bargaining.  Something inevitably has to go.  Will it be the comfort of friends and family?  Will it be the convenience of brain-dead living?  Or will it be this new flame?  In far too many cases, I’ve seen an untempered leap into veganism eventually melt into mere welfarism.  “I really care about these animals, so I’m only going to eat cage free eggs” and “it’s a step in the right direction at least”, and all of the other rationalizations that I’m sure you’ve heard countless times.  People can satisfy their cloying emotional states by taking actions that offer little to no material relief to the animals that they claim to carry so much concern for.
Without the clear understanding of basic concepts like justice and autonomy, then anything goes.  Conversely, when one internalizes the fact that any and all use of animals by humans is wrong, then nothing can shake that foundation.
I myself suffered enormously when first going vegan.  I was still living at home.  My parents saw my decision as a fundamental attack against everything they believed in.  One day, I came home to find the locks changed and all of my possessions on the porch.  I was shocked.  I really had nowhere to go.  I had nowhere to store my belongings.  I lost everything.  I had to drop out of school.  I became homeless.  This was an extremely emotionally devastating experience, but even then, I knew that our actions toward non-human animals should not be based on emotion, but on logical principles.  Animals deserve justice regardless of how it affects us emotionally, and regardless of how difficult it may be.  I was looking at death straight in the face and never compromised an inch.  I can’t say the same for all the sad souls who have come and gone because they did not understand that all use is abuse and our own personal circumstances should not dictate our actions toward animals.”

Like it or not, each of us has a finite amount of time, energy and resources to spend on our advocacy efforts.  Let’s employ those resources in the most effective way we can by engaging in direct, honest vegan education focusing on the fact that all animal use for human gain is exploitative no matter the perceived level of “cruelty” in any particular form of use.  Let’s stay away from confusing words like “cruelty”, “humane”, “treatment” and “abuse” and remember that what we’re working for are justice and an end to use.

[I encourage all readers to click the blue links embedded in this essay and explore the information on those sites.  Also, please read our Disclaimer regarding external sites, organizations, individuals, etc.]

Keith Berger and Elena Brodskaya – co-founders, SFVEG
Dismantle speciesism.  Live vegan.  Educate others.
 
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Cultured Meat Club (Do You Really Want To Hurt Me?)

cultured meat 005 question mark

A friend recently suggested I might like a Facebook page devoted to an organization whose goal is to create lab-grown, or cultured, meat.  That friend was wrong.

Because I do not support this idea, I won’t link to that page lest anyone think I’m in favor of it (there are several players in that market – my opposition is not to any specific organization but to the idea itself as I will make clear in this essay).  However, I would like to share my thoughts on lab-grown/cultured/“clean” meat and welcome comments and conversation on the subject.  For simplicity’s sake, I will refer to this product throughout as “cultured meat”.

I see the cultured meat endeavor as problematic in several ways (this is not a comprehensive list by any means).

  1. The current process for creating cultured meat involves the use of fetal calf serum, a product obtained by sticking a needle in the still-beating heart of calf fetuses removed from cows who were pregnant at slaughter (though one potential manufacturer says they’re seeking plant-based alternatives to this gruesomeness).  Therefore, this is just another by-product of the exploitative dairy industry and not something I would remotely support.  Also, if some companies eventually use plant-based sources but others continue using fetal calf serum, there’s really no telling which cultured meat is ending up on the consumer’s plate.
  2. While it’s true that cultured meat could become an available alternative to the traditional consumption of animal corpses (once it passes the point of being a mere novelty item, if that even happens), this a) does nothing to educate the public that meat and all other animal flesh and secretions are an unnecessary inclusion in human diets and b) helps maintain the status quo and reinforces the paradigm that sees non-human individuals as “things” (objectification) and demands they be enslaved and used as human resources for their bodies and secretions.
  3. The availability of cultured meat does not mean that people will automatically choose to consume it and eschew traditionally-obtained meat just because it’s there.  Non-vegans already look askance at vegan food – fruits, vegetables, nuts, grains, seeds, legumes – and think what we eat is weird even though it’s the most natural stuff in the world.  Do we really think these same people who handle tofu like they’re trying to defuse a bomb are going to embrace “meat” made in a laboratory or some other industrial setting?  As far back as 2013, the animal agriculture industry was already coming up with propaganda designed to shame “real men” into continuing to eat yummy slaughtered animals and not something grown in a Petri dish (the linked article contains the first use I’ve ever seen of the euphemism “live beef animal”.  They could’ve saved keystrokes and some of my brain cells by simply saying “cow”.  Talk about the language of denial…).
  4. For those non-vegan consumers who do decide they enjoy cultured meat because its texture and taste are similar to traditional meat, what happens when they go shopping or out to eat and the establishments are fresh out of cultured meat, as is bound to frequently happen?  Do you think they’re going to order a nice vegan entree instead… or will they opt for a traditional hamburger, steak, pork chop or chicken breast since this is what they’re used to?  Because no one educated them about veganism since organizations were too busy trying to make the unacceptable acceptable by creating meat-that-isn’t-meat-but-is-really-meat-but-sorta-isn’t-really-meat-but-is-just-like-meat-but-oh-I-give-up, these consumers will continue purchasing someone’s slaughtered remains and again create demand for the continued exploitation and execution of vulnerable individuals of other species.

cultured meat 004

The image above illustrates two problems with cultured meat.  One is that without a change in the public mindset and attitude toward the use of non-human individuals as “things” to satisfy their desires (said change can be achieved through vegan education), cultured meat will often be passed up in favor of society’s traditional consumption of animal flesh.  Another is evident in the “How It Works” diagram in which we see that “Tissue is taken from animal’s muscle”, reinforcing the idea yet again that it is morally acceptable to take that which does not belong to us, in this case a part (size notwithstanding) of a nonconsenting individual’s body to serve our own purposes.  Even young children understand intuitively that when something of theirs is taken without their consent, something unfair has happened.  It is a sad indictment of our society that when the majority of these children become adults, they will not only accept larger injustices but promote, condone and profit from them despite intuitively knowing that such actions are morally unjustifiable.

In a sense, cultured meat is to traditional meat what methadone is to heroin – a healthier-seeming (on the surface, anyway) alternative promoted as a harm-reduction solution while in reality just creating its own new set of problems.  As anyone who’s detoxed from both heroin and methadone will attest, methadone is harder to kick by far (with nearly 40 known withdrawal symptoms that last… and last… and last…) and just another substance on which to form a dependency.  Doesn’t it seem logical to avoid the potential negative consequences of both by not using either when there’s absolutely no reason to have them in one’s body in the first place?

There is one particular organization promoting cultured meat (again, I refuse to post a link here and risk even inadvertently promoting such a thing, but feel free to contact me for details if you’d like) co-founded by silver-tongued, supposedly “vegan” hucksters whose combined resumes offer a road map through the very heart of Animal Welfareland, if such organizations even have hearts.  These individuals are standing on the ground floor of what may end up being a very lucrative venture, one that will at best do absolutely nothing to further the cause of justice for non-human animals and at worst set the cause back immeasurably.  Where it will be productive  is in lining their pockets, as they seem to have found a way to become rich(er) at the expense of the animals they purport to want to help.  Here’s what one of the co-founders had to say on the subject:

“…we don’t necessarily need to convince people to make decisions based on ethics if we can simply make products that taste as good, cost less, and are equally convenient.”

Uh… I’m sorry… what???  Are you saying we need to put ethics last behind trivial desires like palate pleasure, personal finances and convenience?  Why, that sounds a lot like the reasons people choose to consume products of animal exploitation in the first place!  And if you believe that people are going to start living vegan simply because you provide them with great tasting alternatives, you’re in denial so deep you’re drowning in it.  So, where do the animals figure into this agenda of yours?

“…making a positive difference for the environment, their own health, and animals.” “…a big win for consumers, for our planet, and for animals.” “…people who are devoting their entire lives to alleviating global poverty or saving the world from the effects of climate change or helping animals.”

Ah, I see – the animals come last, as I would expect from someone whose behavior has reeked of speciesism for as long as I can remember.  Tell me – since you’ve spent decades working for organizations that are supposedly devoted to animal rights, wouldn’t you agree that the animals’ need for justice is of paramount importance and the rewards we receive by abstaining from animal exploitation are simply positive side effects of finally doing the right thing and not a goal in and of themselves?

“…if we don’t eat animals, we’re likely to live longer and better lives…” “…not eating animals, which is good for their health, will have an immediate and positive effect on our health, too.”

Hmm, guess not. That’s an amazing piece of understatement, by the way, that “…not eating animals… is good for their health”.  If anything ever went without saying, it would be that.  Alright then, what exactly is your focus?

“The [organization] is focused on using markets and technology to compete with animal-based meat, dairy, and eggs.”
“Perhaps most critically, I believe that compassion for other animals, which is perhaps best exhibited by refusing to consume them, will lead to a deeper spiritual health and a clearer conscience, which will also improve our mental and emotional health.”

“Perhaps” twice in the same sentence?  That’s equivocation followed by equivocation.  If you were on trial and refused to take a stand twice, I believe you’d be held in contempt of court.  As for the “clearer conscience”, I have to wonder how clear one’s conscience could be when one purposely chooses personal profit over ethics.  I do understand how you, as a career speciesist, would mistake injustice for a lack of compassion and how that would leave you confused as to what a refusal to consume animals (and their secretions, which you seem to have overlooked) signifies.  The welfarist statement you’ve made that “compassion for other animals… is perhaps best exhibited by refusing to consume them” would indicate that you believe there is a spectrum of other, not-quite-best-but-still-acceptable methods of showing “compassion”, such as increasing the size of cages in which non-human individuals are confined against their wills, more “humane” slaughter techniques and other “improvements” (alterations, really) in animal slavery that simultaneously help maximize profits for suppliers and maximize donations for animal welfare groups.  Not unexpectedly, these are the types of campaigns in which the groups for whom you’ve worked specialize.  Statements like this clearly identify the problem with focusing on compassion” and animal abuse rather than justice and animal use, and equivocation naturally follows.  What also naturally follows is that individuals with such attitudes would gravitate toward, work for and create organizations that reflect a similar misunderstanding of the problem and its solution.  After all, water seeks its own level and like attracts like.

It’s well past time we stopped looking for every way in the world to get people to stop exploiting non-human animals a little bit at a time (a position and strategy that would rightly be seen as completely unacceptable if the exploited victims were human) and discounting the one that’s actually most effective – clear, consistent, non-violent vegan education.  It works.

The simplest and most immediate action one can take to stop the violent oppression and exploitation of the most vulnerable members of our global society – non-human individuals – is to start living vegan.  There are no valid reasons not to; there are only morally unjustifiable excuses to hide behind.

Here are links to a two-part podcast (approximate duration 23 minutes) and one other from Vegan Trove that delves deeper into the problems with this idea:

 Clean Meat” Part 1: Some Ethical Considerations

Clean Meat” Part 2: Some Practical Implications and Unforeseen Outcomes

The Science of “SuperMeat” : If It Sounds Too Good To Be True, It Probably Is | Vegan Trove

Live vegan. Educate others. Start now, here’s how:

HowToGoVegan.org