Tabling at the SFVEG Vegan Education Station – Tamarac FL, Earth Day event 4/24/2016
I recently shared the following experience on Facebook:
Vegan Education Moment of the Day
Whole Foods Checkout Person (WFCP) seeing my purchases: Are you vegetarian… or are you vegan? Me: Vegan. WFCP: How long? Me: 12 years-ish. WFCP: Why did you go vegan? Me: Ethical reasons. I don’t believe my life is more important than someone else’s and won’t participate in the enslavement, exploitation and execution of innocent beings just to satisfy my pleasure. Are you vegan? WFCP: No… I was pescetarian, then I was vegetarian. I was almost vegan, but then one Thanksgiving… Me: You decided that it was ok to have others die for you ? WFCP: Kind of. I feel guilty a lot of the time. Me: Of course you do. If you want to stop feeling guilty, you can make different choices and choose to live vegan.
There wasn’t any more time to talk in the checkout line, but I went to the car and brought her back an Embracing Veganism, our business card and a Respecting Animals brochure from International Vegan Association and told her that we’re available to answer any questions and offer her any support she needs in living vegan.
Considering the short amount of time allowed in this situation, I felt this was a good way to answer her question and give her information. Shortly afterward, however, a sense of dissatisfaction began to creep in at how I handle such interactions generally and I began asking myself how I might better answer the often-asked question, “Why did you go vegan?” My usual impulse has been to make some grand proclamation and hope that it will somehow be relatable and make an impact on my interlocutor… but I’m rethinking this strategy.
Since I’m finding it very effective lately to use a version of the Socratic method (a dialogue technique that “uses creative questioning to dismantle and discard preexisting ideas and thereby allows the respondent to rethink the primary question under discussion”) in some areas of my vegan advocacy, I asked myself whether the same method might be equally effective here. The answer seems to be, it would. After all, human nature seems to dictate that people will believe the words coming out of their own mouths before trusting and believing information presented by strangers, especially when that information appears on the surface to run counter to their established beliefs. Consider this encounter I had a while back with a non-vegan who expressed all-too-familiar protein “concerns”:
Non-vegan: I could never be vegan – I need protein. Me: Where do you think you get your protein now? Non-vegan: [hesitatingly] Animals… Me: Right!!! Now, considering that the animals humans eat for protein are largely herbivores and exclusively eat plants, where do they get their protein? Non-vegan: [hesitatingly] Plants…? Me: Right!!! Soooooo… Non-vegan: I… could just eat… plants! Me: Right!!! You get your needs met and the best part is, no one has to die!
In the past, I would have heard the protein question and took it as an invitation to leap into a verbal dissertation involving everything I know about protein, amino acids and human health, which might serve to either educate or confuse the listener or, worse, trigger a defensive cognitive dissonance response since the barrage of information I’d be presenting would most likely fly in the face of everything they’d been taught by people and organizations they trust. In this case, instead, I chose to ask the questions that led my interlocutor to draw her own conclusions and find her own answers (which were, of course, the ones I’d hoped she’d come to!) and, once that had happened, I gave a brief Protein 101 discourse just to reinforce matters. As I strongly believe should be the case with every discussion about veganism, I brought the idea of ethics into the conversation to avoid reinforcing the erroneous idea that veganism is merely a diet as opposed to a fundamental matter of justice.
What If…?
When I was a kid, one of my favorite comic book series was called “What If?” Each issue would present “…an event in the mainstream Marvel Universe, then introducing a point of divergence in that event and then describing the consequences of the divergence.” So, imagine if my interaction with the Whole Foods Checkout Person had gone like this:
WFCP: Why did you go vegan? Me: Great question! To best answer it, let me ask you three questions: do you believe it’s wrong to cause unnecessary harm and death to animals? WFCP: [likely response] Yes.* Me: Great! So do I. Did you know that eating and otherwise using animals and animal products causes unnecessary harm and death to animals? WFCP: I hadn’t thought of it that way, but yes, that makes sense.* Me: And that’s why I’m vegan – because it’s wrong to enslave, exploit and execute vulnerable individuals, regardless of species membership, race, gender, age or any other arbitrary criterion, to satisfy human pleasure, comfort and convenience and all of that involves unnecessary harm. WFCP: Thanks! So, what’s the third question? Me: Glad you asked! Did you know that the answer you gave to the first question indicates you already agree with the principles of veganism? WFCP: Huh. I guess I do!*
*Of course, this is an oversimplified example showing the best possible responses to our questions and will not always be the ones given since people tend to want to debate these issues due to deeply held beliefs born of a lifetime of cultural indoctrination into speciesism. Vegan advocates should always be prepared to explore related topics that arise in conversation such as “How do you define ‘unnecessary‘?” and “What constitutes ‘harm‘?”. There are excellent and informative abolitionist vegan websites listed at the end of this essay (more can be found in the Online Vegan Resources section of our main website at www.VeganEducationGroup.com) that can help us educate ourselves and to which we can direct both non-vegans and vegans for solid, unequivocal vegan information.
(the questions in the above scenario were adapted from vegan advocate Chris Petty’s questionnaire shown below)
Vegan questionnaire courtesy of Chris Petty
By going this route and asking specific questions, the non-vegans with whom I speak (and this includes vegetarians and other fill-in-the-blank-atarians) not only hear my reasoning for why I live vegan, but in the process also explore their own beliefs and come to understand that they, too, tend to agree with the ethical and moral principles of veganism. The idea that they are curious enough to ask such a question indicates a willingness to learn, at the very least, one person’s reason(s) for living vegan and, better yet, may indicate their own willingness to explore these ideas further and hopefully incorporate them into their lives by making the choice to live vegan.
Sadly, there is a plethora of individuals and groups that, intentionally or not, dilute and confuse the meaning of veganism to the point that it is often mistaken for a diet, a fad, a lifestyle or a trend. For those of us who take unequivocal vegan advocacy and education seriously, it is imperative that we properly define veganismfor those who don’t understand what it is, and it makes sense to keep questioning our advocacy methods and adapting where necessary to steadily evolve into the most effective agents of change we are capable of being.
[I encourage all readers to click the blue links embedded in this essay and explore the information on those sites. The podcasts and essays connected to those links will help to expand on the ideas presented here.]
Live vegan. Educate others. Start now, here’s how:
1) If you saw an obviously distressed barking dog locked in a car on a hot day, what would you do? Would you look away and walk by as if nothing was happening? Perhaps. Or would you try the doors to see if you could open one and help the dog? Would you look around for the owner of the car, perhaps going inside nearby stores and asking for help? Or would you think about or even go as far as breaking a window to get the dog to safety? After all, there’s a life at stake and you have the ability to save that life.
Not surprisingly, this ABC News story from 2010 used the word “sizzles”, often used in conjunction with bacon, in this piece about a potbellied pig rescued from a hot car.
2) If you saw an obviously distressed squealing pig locked in a car on a hot day, what would you do? Would you think, “Mmm! Bacon!” and wait for him or her to cook to death, hoping the owner might share some of their carcass with you? Would you look away and walk by as if nothing was happening? Perhaps. Or would you try the doors to see if you could open one and help the pig? Would you look around for the owner of the car, perhaps going inside nearby stores and asking for help? Or would you think about or even go as far as breaking a window to get the pig to safety? After all, there’s a life at stake and you have the ability to save that life.
Moral Value
Pigs are not “bacon” any more than calves are “veal” or chickens are “drumsticks” or any other animal is only the parts humans deem useful – they are sentient beings and that fact does not change simply because some want to believe and behave as if the converse were true. When societal “norms” allow for the devaluing of non-human animals to the point of no longer being viewed, treated and respected as living, breathing, feeling individuals deserving of autonomous lives free from being used as “things” merely to satisfy the fleeting pleasures of humans, an injustice is being perpetrated.
By analogy, women are not “pieces of ass” – they are individuals and that fact does not change simply because some want to believe and behave as if the converse were true. When societal “norms” allow for the devaluing of women to the point of no longer being viewed, treated and respected as living, breathing, feeling individuals deserving of autonomous lives free from being used merely to satisfy the fleeting pleasures of men, an injustice is being perpetrated.
If you agree that it is sexist and therefore wrong to objectify women (or children, or any humans) by using their bodies for one’s own purposes and find such behavior distasteful and unacceptable, then it only makes sense to agree that it is speciesist and therefore wrong to objectify non-humans by using their bodies, secretions and offspring for one’s own purposes and to find such behavior distasteful and unacceptable. The fact that there is a difference in speciesdoes not indicate a difference in moral value between the two groups as they both share (at least) the common trait of sentience.
If one opposes at least one form of violent oppression because it is morally wrong, then to live in integrity requires opposing all forms of violent oppression because they are all morally wrong no matter who the victim is, regardless of (in no particular order) race, gender identity, species, sexual preference, age, physical ability or any other arbitrary criterion.
Another Scenario – What Would You Do?
If you saw an obviously distressed screaming human baby locked in a car on a hot day, what would you do? For most (if not all) people, there is only one answer – you do anything you’re able to do to help. If your answer was not as clear and immediate in those scenarios in which the species of the trapped individual was other than human, perhaps it’s time to deeply explore how you have been indoctrinated into a society built on speciesism, blinded, misguided and conditioned by a lifetime of daily exposure to a multi-billion dollar propaganda machine that would have humans believe all other species are subordinate to our own and exist merely to satisfy our pleasure, comfort and convenience… and then explore how living vegan dismantles speciesism, realigns your morals and behaviors and restores your personal integrity.
One Final Scenario – What WILL You Do?
Knowing that living non-vegan means you are directly complicit in the violent oppression, enslavement, exploitation and execution of the most vulnerable members of our global society – non-human animals – and that living vegan is the simplest and most immediate action you can take to end that oppression (and your part in it)… what will you do?
Here is what I hope you will do –
Live vegan. Educate others. Start now, here’s how:
Image shared with kind permission of Vegan Musings – www.facebook.com/ThoughtsPicturesPoems
What is veganism?
A wise person once said, “It is what it is… and it’s not what it’s not.” In the interest of dispelling some common myths and misconceptions, let’s begin with what veganism is not.
Veganism is not:
a vague concept open to a vast array of interpretations that has “as many definitions as there are vegans”.
It is not a “diet”, a “lifestyle”, a “fad” or a “phase”.
It is not a lofty, seemingly unattainable goal at the end of a long and arduous “journey” (if veganism is any part of a journey, it’s the first step on the path toward living a life where justice is a priority and morals matter, not the last step).
It is not some “moral high ground” or a (faux) ivory tower from which one claims superiority over those who are non-vegan.
It is not a game where one makes up one’s own rules and “cheats” when the mood strikes.
It is not a “menu choice” or cuisine option.
Veganism is not the same as vegetarianism, which is the arbitrary exclusion of one or more animal products from one’s diet while continuing to consume other animal products and/or secretions (thereby promoting some animal exploitation rather than all animal exploitation) and there is no such creature as a “vegan-vegetarian” or “vegetarian-vegan”. To refer to oneself (or someone else, or a diet) as such would be like saying, “I flew here in an airplane-helicopter” or “Look at that beautiful elephant-walrus!”. The fact that the two may have similarities does not make them synonymous or interchangeable. Just ask any walrus who’s had an unwanted encounter with an overstimulated elephant…
To treat veganism as anything other than the definition that follows is to confuse some very important matters and is a tremendous disservice to the non-human individuals whose lives depend on presenting and maintaining a clear, consistent vegan message.
Veganism is:
“A philosophy and way of living which seeks to exclude—as far as is possible and practicable—all forms of exploitation of, and cruelty to, animals for food, clothing or any other purpose; and by extension, promotes the development and use of animal-free alternatives for the benefit of humans, animals and the environment. In dietary terms, it denotes the practice of dispensing with all products derived wholly or partly from animals.” – Vegan Society 1979
Please note that, in the definition, the dietary aspect of veganism is mentioned secondary to the ethicalaspect. This is not an accident or an oversight. It is intentional and for good reason. While there is an obvious and important dietary component to living vegan, it goes much deeper than mere food choices.
If we are to educate others about veganism, it’s incumbent upon us to not only have a clear understanding of what veganism is, but to make sure we’re able to convey that message clearly and consistently by not intentionally or tactily promoting what veganism is not. We need to say what we mean and mean what we say (and not say it mean!) if people are to understand the information we’re trying to give them because, again, billions of innocent lives are at stake.
The simplest and most immediate action one can take to stop the violent oppression of the most vulnerable members of our global society – non-human individuals – is to start living vegan, as this is the primary means of dismantling speciesism and moves us toward achieving the abolition of animal enslavement and exploitation for human pleasure, tradition and convenience. If you are already vegan, please educate others about veganism. If you are not vegan and believe that animals matter morally, please consider living vegan as it is the choice that matches your morals.
I encourage all readers to click the blue links embedded in this essay and explore the information on those sites.
Live vegan. Educate others. Start now, here’s how:
My name is Keith and I hope you’ll read this essay.
You are not here by accident, mistake or coincidence. There is a reason you have found this page. I’m asking your attention for only a few minutes and hoping you’ll seek to answer the three questions at the end of this essay.
What is it that opens a closed mind and lets in the light? What image, word or sound softens a heart hardened by societal norms, traditions and expectations and allows fairness and justice to flow? What is the catalyst for one person to change?
I’d like to tell you mine.
I was a staunch meat, dairy, egg and honey eater from as far back as I can remember. I wore leather, wool, silk and used other products derived from the bodies of animals. I used products that involved animal testing and contained animal secretions. I enjoyed various forms of entertainment that involved the use of animals. In short, I did what it seemed everyone around me did – the things society taught me were acceptable – and I did these things without a second thought. When I was too ignorant to know that McDonald’s “food” ought to have quote marks around it, I would routinely order 2 Big Macs, a 20-piece McNugget and a chocolate milkshake and have one Big Mac devoured by the time my lunch companions reached the table with their orders. I ate at every steakhouse I could find, identified my mom’s pork chops as my favorite food on the planet and greedily consumed every type of animal flesh that came my way, from alligator to ostrich, never once giving a second thought to what the consequences of this type of blind consumption were to my health, the health of the planet and – least of all but most importantly– the freedom and lives of the animals I was eating. After all, they were already dead, so I had no part to play in any of that… right?
I mean, it’s not as if my consumption of and demand for animal products for eating, wearing and other uses was a direct contributing factor in supporting a worldwide system of unjust animal enslavement, abuse, torture, suffering, neglect, indignity and, ultimately, the mercilessly brutal taking of their lives… right?
Wrong.
In 2004 when my cousins sat me down to eat a delicious home-cooked vegan meal and watch Peaceable Kingdom, a beautiful documentary that gently challenged me to examine my beliefs about animals – only hours before which I had defiantly declared, “I’m not drinking your vegan Kool-Aid, so don’t get your hopes up” – I became aware in 70 minutes of what I’d been blind to my entire life: I was complicit in a well-hidden, cruelly concealed worldwide atrocity that was, to my mind and the minds of many others (including Nobel Prize winner Isaac Bashevis Singer) nothing short of an animal holocaust [noun – “destruction or slaughter on a mass scale”; Middle English: from Old French holocauste, via late Latin from Greek holokauston, from holos ‘whole’ + kaustos ‘burned’] bearing similarities to the human Holocaust including but not limited to the stark, overcrowded housing conditions, merciless brutality and the increasingly efficient methods of killing, but differing wildly in terms of sheer numbers. In fact, there are six million animals slaughtered for food globally every hour of every day. Six million per hour – the equivalent of the estimated death toll of Jewish people in the human Holocaust every… sixty…minutes.
I had no idea, on any conscious level, that nearly 10 billionland animals and countless sea animals are killed for food every year in the country I call home and in even greater numbers abroad. I had no conscious awareness that my choices about the food I ate, the clothes I wore and the products I used were directly responsible for the unimaginable suffering and death of countless individuals of other species. At the end of the film, I had cried more than once and could only sit and mutter, “I had no idea… I had no idea…” and desperately wonder what I could do to stop supporting this nightmare. The answer was simple – start living vegan. Change what I can where I stand, right now.
In truth, it wasn’t the sheer numbers that affected me – it was the individuals. I can’t imagine what six million or ten billion of anything actually looks like, but looking into the terrified eyes of one calf being torn away forever from her mother, one pig in the slaughter line watching his companions hung by their feet and having their throats slit, one baby chick having her beak seared off with a hot blade, one dog being skinned – ALIVE – and thrown in a pile of dying, mutilated dogs, one cow struggling valiantly to evade the man trying to shoot her in the head with the captive bolt gun… that’s what haunted me. The eyes.
Eyes like yours and mine. Eyes that rolled in their sockets in pain and anguish. Eyes that screamed and cried and pleaded. Eyes that, if they could speak in words, would say, “Why are you doing this to me? What have I done? I don’t understand. Please stop. You don’t have to do this”. And though there were no words, I understood the language conveyed by those eyes and I could not pretend to not understand. I saw the pain, I saw the fear, I saw the misery, I saw the hope and the life drain from those eyes, I saw defeat… and I was affected.
At that moment, when my closed mind opened, the light inside turned on and my heart spoke louder than my stomach, I knew I had been changed forever and that I could no longer participate in the system I now understood for what it was. It was then that I began to live vegan – to eschew, wherever possible and practicable, the use of products of animal exploitation and to educate others where and when I could about how they too could stop promoting this injustice. I hadn’t known till then that there was another choice available – a choice to live a vegan life – and once I knew, I couldn’t un-know.
This footage is not graphic, but it tells a haunting story in three and a half minutes:
My only regret about living vegan is that I didn’t have – or didn’t pay attention to – information that would have gotten me there sooner.
Veganism is a way of living that affords other individuals the dignity, freedom and right to live their lives free from intentional harm and from being treated as the property of others. It is the spiritual principle of Live and Let Live extended beyond one’s own species. It is a selfless act in a world overrun with selfishness. It is putting aside one’s entitlement in favor of allowing other individuals to enjoy life in their own ways. It is stepping out of an ego-driven, fear-based life into the light of Love. It is the conscious choice to stop hurting others and, in so doing, to stop hurting oneself and the world we all share. It is a social justice movement that aims to bring an end to the most violent, egregious and deadly form of oppression on the planet: speciesism.
Speciesism, analogous with racism and sexism, can be defined as a double standard created by humans placing higher moral value on some individual animals over other individual animals, based solely on the morally irrelevant criterion of species membership.
Veganism is not some sort of moral “high ground”, but rather a recognition of and respect for equality between individuals. As my friend Michele McCowan so eloquently put it, “I don’t feel superior because I’m vegan. The truth is I am vegan because I don’t feel superior to others.”
To define veganism as simply as possible, I take you to the source:
“The word ‘veganism’ denotes a philosophy and way of living which seeks to exclude — as far as is possible and practical — all forms of exploitation of, and cruelty to, animals for food, clothing or any other purpose; and by extension, promotes the development and use of animal-free alternatives for the benefit of humans, animals and the environment. In dietary terms it denotes the practice of dispensing with all products derived wholly or partly from animals.” – Vegan Society, 1979
Now that you’ve read what might be some new information (or had some existing information reinforced), I ask you to answer the following three questions:
What is it that might open yourmind and let in the light? What image, word or sound might soften yourheart and allow fairness and justice to flow? What might be yourcatalyst for change?
If you have even the slightest interest in living vegan or learning more about veganism, here are great places to start:
[I encourage all readers to click the blue links embedded in this essay and explore the information on those sites. Also, please read our Disclaimerregarding external sites, organizations, individuals, etc.]
Would those who argue against veganism (and therefore, by default, in favor of speciesism) be just as quick to argue in favor of racism, sexism, heterosexism or some other form of oppressive injustice involving human victims if perpetuating that particular form of injustice personally benefited them in some way, as does continuing to consume products of animal exploitation?
Fighting against any moral and ethical stance that works toward ending the exploitation of a group, the abolition of which threatens one’s personal pleasure, comfort and convenience (and always at the expense of the exploited group), exposes a perverse form of selfishnesson the part of the defender(s) of the exploitation.
Cognitive dissonance(the mental stress or discomfort experienced by an individual when confronted by new information that conflicts with existing beliefs, ideas, or values) can make it difficult to accept certain truths, but denial of reality never actually changesreality. Rather, it creates a false premise upon which to predicate one’s behavior and takes one further from the truth of a situation, always with deleterious effects to oneself and others.
Personally, when I was presented with overwhelming evidence that my behavior as a non-vegan was directly contributing to a system of animal slavery, exploitation and needless death (in essence, an animal holocaust claiming billions, and possibly trillions, of sentient beings every year), I took an immediate and unequivocal stand against this injustice and started living vegan within the hour. It was the only direction that made sense to me, the only way of living I could live with and the single best decision I’ve ever made in my life. The “transition” was fairly simple and living vegan quickly became, as vegan educator ElenaBrodskayaput it, “…not second or third nature, but just Nature”.
It would save an abundance of time and energy – as well as countless lives – if those who oppose veganism would cease their mental and ethical gymnastics, stop trying to find, in the words of the Roman philosopher Seneca, “a right way to do the wrong thing” and just start living vegan.
[I encourage all readers to click the bluelinksembedded in this essay and explore the information on those sites. Also, please read our Disclaimerregarding external sites, organizations, individuals, etc.]
Keith Berger and Elena Brodskaya – co-founders, SFVEG
If you’re of the opinion that we need to hammer home the gruesome details of animal “cruelty” in order to be effective in our vegan advocacy, I’d like to offer a different opinion.
Taking the road less traveled
On August 14, 2016 at the Fort Lauderdale Animal Adoption Fair, a young man named Celso approached me at the SFVEG Vegan Education Station and asked,
“So, can you educate me?” I said, “Sure! What would you like me to educate you about?” He replied, “Dairy” and, rather than launching into a blood-and-guts crash course about the horrors of the dairy industry, I asked him, “Why don’t you tell me what you think you know about dairy production?” He began to explain to me, quite accurately, about some of those horrors, indicating he was already aware of the standard abuses inherent in dairy production and went on to tell me he was still unwilling to give up consuming dairy due to “personal pleasure preferences” (his term). This indicated to me that he was unmoved by what he already knew about the “cruelty” he was supporting and was able to compartmentalize this knowledge and justify that it wasn’t an important situation he needed to address and take a stand against – just as countless other non-vegans do every single day. Does this make him a “bad” person, a sociopath or a psychopath? No, at least not by that benchmark. This makes him “normal” by society’s standards… and it also makes him reachable.
SFVEG Vegan Education Station – Fort Lauderdale Animal Adoption Fair 8/14/16
This is the point in many conversations between vegans and non-vegans where vegans will dig their heels in and try to drive the “cruelty” argument deeper, sharing gory details and horrific stories, often backing these up with graphic images and terrifying videos while overlooking the reality that this person already knows and hasn’t stopped despitethat knowledge, so heading down that path will likely be ineffective. Many times in many conversations when I used the approach of, “I know you thinkyou know, but you really have no idea – here, let me show you what’s reallygoing on”, I’m met with a dismissive “I don’t wanna know” and it’s game over. It’s very hard to win someone back when they’ve been driven away, and I feel we need to engage, not outrage, those we wish to educate about veganism. Here’s how I reached Celso:
I validated that what he knew about dairy was accurate and briefly touched on a couple of pieces he didn’t know (the fate of dairy calves and their permanent separation from their mothers shortly after birth) but I quickly steered the conversation to animal userather than abuseto refocus on justice. I guided him to find his own answers by helping him make the ethical connection between veganism and fundamental justice. I could see the switches switch and the light go on when I pointed to a nearby person and asked Celso, “If that person had something you wanted because it would give you pleasure, would it be ok for you to just take it from her?” He answered, “No”. I asked whether it would be ok to take her children from her and he answered, “No” again. I explained that the only difference between the woman in question and a non-human individual is an arbitrary distinction based on species membership and that these situations represent equal injustices for both groups. By the end of our conversation (15 minutes or less), he had fist-bumped me twice and thanked me three times “for educating me and taking the time to give me information that is more valuable than I can tell you”. I gave him information to take with him that will help reinforce our conversation. Another new vegan is born through clear, consistent vegan education!
Changing the conversation
When we talk about “cruelty”, the conversation becomes about treatment and abuse, rather than use which ultimately is the issue that needs addressing. I stay away from the word “cruelty” in my vegan advocacy for the simple reason that people will define the word in whatever way they see fit in order to justify their continued use of products of animal exploitation. One person’s definition of “cruelty” often differs from the next, which leads to the ideas of “humane” treatment, “humane” slaughter, “free range” and other fantasies the animal agriculture marketing machine foists on the public as some sort of reality.
“We tend to only talk about ‘humane’ in relation to humans when we talk about imprisonment, euthanasia, solitary confinement, detention, or killing people. When we hear the word ‘humane’, we should expect that the outcome for those involved will, no matter what transpires, be less than desirable and will involve some suffering and injustice at best. In the case of sentient animals, our application of what we believe is ‘humane’ for them, if applied to humans, would be considered torture. In other words, any time that word humane is uttered, it’s almost always the case that something morally questionable and possibly unjust is going to follow, whether it’s execution, refugees, interrogation techniques, asylum seeker detention centres, industrial prisons, or in this case, the animal industry and regulation of animal exploitation. We know that it will ultimately mean suffering for someone.”
I can’t count the number of times people have said to me, “As long as the animals are slaughtered ‘humanely’, I have no problem eating them, but some of what I’ve seen in those videos is reallycruel, so we should at least stop that“, strongly indicating they believe there are acceptable levels of what some might call “cruelty”. This plays directly into animal welfare campaigns such as Whole Foods’ “5-STEP® ANIMAL WELFARE RATING – Your way of knowing how the animals were raised for the meat you are buying”, which reinforces the “acceptable cruelty” idea and the myth that there is such a thing as “humane” slaughter. When I make the statement to a non-vegan that it is morally unjustifiable to use any sentient individual, be they human or non-human, as a disposable, replaceable commodity/thing/resource for someone else’s pleasure, entertainment, comfort or convenience, (which covers about 99.9% of all animal use by humans) and demonstrate that this is analogous to racism, sexism, and other forms of oppression in which one group dominates, devalues and disenfranchises another to the benefit of the victimizers and the detriment of the victims, they seem to grasp and understand the idea quickly and clearly. When I further explain to non-vegans that if they believe these forms of oppression are wrong and don’t support them when the victims are humans, they are demonstrating a lack of integrity – and engaging in speciesism – by supporting the same oppressions when the victims are non-human, they begin to understand that to live in integrity is to live vegan.
I believe the word “cruelty” is too broad and subjective a word to use in a vegan advocacy context and therefore causes unnecessary confusion. When lives are at stake, which they are here by the trillions, I feel we all need to be as clear and consistent as possible in conveying the message of veganism so we maximize the impact we desire to make while using the least amount of time, energy and resources as possible.
“Talking about cruelty in one’s advocacy is irrelevant because it is synced to emotion, a dangerous territory evoking words like ‘compassion’ and ‘kindness’ in its wake. An emotional approach has never helped the animals (nor people, for that matter) and never turned anyone vegan, including myself. Animal rights are about justice, not compassion. Compassionate people who oppose cruelty are the ones who will sooner donate to a welfare organization than make the connection and change their belief system. ‘Cruelty’ implies that we ‘need to do something’ to better the industry practices and not go vegan in order to abolish the industry altogether. Just yesterday I was witness to someone who said he will never, ever go vegan because it’s not a moral issue, however he agrees that we shouldn’t treat animals with cruelty. Such a backward stance in one’s morals indicates that as Animal Rights Advocates we are not focused on full abolition, but just on eliminating cruelty, thus subliminally giving a green light to everyone to still kill and eat flesh and rape juice. Abolition seeks to eliminate the use of animals, not to treat them nicely until they are killed.“
The operative words in unequivocal vegan advocacy should not be “cruel” and “cruelty” but “unjust” and “injustice”. Even if the non-consensual uses of vulnerable individuals in question were devoid of discomfort and injury, they remain unjust. This is why veganism is indeed a social justice movement and not, as it is often mislabeled, a diet, lifestyle, trend or cult.
Experience matters
Drawing from my own experiences, I will say that it was a combination of logic and emotion that compelled me to start living vegan: I saw horrific atrocities in a semi-graphic video depicting animal abuse on factory farms —> I realized my complicity in said atrocities —> I realized that I don’t support human slavery, so it makes no sense for me to continue supporting non-human slavery now that I know this is what I’m doing, and I began living vegan right then and there. The entire experience occurred over 70 minutes, but the logical piece took mere seconds: “This is slavery… I don’t support slavery… I’m done.”
From there, I firmly believed that any and every person to whom I showed the same video would begin living vegan immediately afterward, just as I had, because they would have the same emotional/logical response to the information that I’d had. I mean, how couldn’tthey, right?
Wrong.
Here’s the empirical evidence from my experience: not oneperson I showed the video to (without any accompanying education) decided to live vegan. Not one. In fact, to my knowledge, none of them have changed anythingabout their attitudes and habits when it comes to animal exploitation. The appeal to emotion simply didn’t cut it, as each person comes from their own perspective on what’s “cruel” and what’s “not so bad”, and what’s unacceptable to one person is acceptable to another.
For the next ten years, fueled mainly by my emotional response to what I’d seen, the focus of my advocacy efforts was on anti-cruelty campaigns and I missed many opportunities to engage the public in direct, honest, unequivocal vegan education because such campaigns, by their very design, avoid focusing on veganism. When I finally came to understand how ineffective, counterproductive and speciesist these campaigns and the organizations that create them are, my focus shifted to where it would have been best all along.
[A brief side note on the use of graphic imagery in vegan advocacy: “Cruelty” videos and images are certainly compelling and can drive people to action, but humans have built-in forgetters for trauma, so those images and the feelings they elicit in those moments can and often do fade… and when they fade, there’s not much to stop them from going back to consuming non-human animals and their secretions unless they’ve come to believe that it is fundamentally morally unjust to use non-human animals for one’s pleasure. Once a person understands that it’s our moral obligation to not treat individuals of other species as human property and that to do so is to engage in and support slavery, there’s an internal shift that generally doesn’t un-shift. Conversely, when people convince themselves that somehow, somewhere, things in the animal agriculture industry are nicer than the graphic images they’ve been shown (which they may believe are anomalies at the extreme end of the “cruelty spectrum”), they will seek out “humane” animal products. “The reason that cruelty videos can be detrimental to an animal rights organization’s mission is that such videos inherently focus on treatment, not use, even though the cruel treatment is an inevitable symptom of the disease of use. By focusing on treatment, such videos do not suggest that use ought to end, but that use ought to be regulated.” – UVE Archives, On Cruelty Videos]
In my experience, the logical appeal is a different story with a different ending . Most people have at least a rudimentary understanding (if not more) that something horrific has to happen for a vibrant, living individual to end up drained of blood and life and cut into pieces to be eaten, and yet they continue to consume these individuals with no apparent emotional distress (when confronted with this in my pre-vegan days, I used to rationalize “This cow’s already dead, so what’s the problem?” and devour my steak, etc.). When individuals are presented with the simple, logical question “Do you believe it’s wrong to cause unnecessary suffering and death to animals for reasons of pleasure, entertainment, comfort or convenience?” (almost all will agree that this is wrong) and then informed that these uses, which are tantamount to slavery (something they would never support were the enslaved individuals human), account for nearly 100% of our society’s animal use, they get the point fairly quickly and start to understand the issue on a level deeper than fleeting emotion.
One need only look at the past 200+ years of animal welfare and the infinitesimal “gains” that have been made at that glacial pace (if the fact that more animals are dying in more horrific ways at the hands of humans than ever before in human history can be called a “gain”) to see that the welfare approach to harm reduction simply isn’t going to achieve the goal of ending animal use. One need only look at the large, donation-based animal welfare organizations and the verbiage they use, even in their names – mercy, compassion, treatment, cruelty, humane – to see how such words again lead down the road to welfare and harm reduction rather than to justice and an end to use.
All of these organizations appeal to emotions with undercover videos, exposés of “cruelty” and so on, and claim “victory” whenever they and some animal exploiters join forces to compromise on a supposed “improvement” in conditions for those they enslave, i.e.: going “cage-free” nine years down the road. That may arguably reduce the “cruelty”, but it doesn’t lead toward the necessary paradigm shift to abolish the property status of animals. Rather, the idea that it’s ok to use animals so long as it’s done “less cruelly” is reinforced and driven deeper into the public psyche.
Ch-ch-ch-ch-changes
If the change we wish to see is merely harm reduction, then appeals to emotion will certainly achieve that limited goal, as history has taught us since this has been the case for as long as animal welfare campaigns have been happening (two centuries and counting is a long time to keep advocating for incremental changes).
If our goal is to change the current paradigm so that non-humans cease to be treated as disposable objects for humans to use, then we must appeal to people’s sense of justice through clear, consistent education focusing on veganism as the moral baseline for our treatment of individuals of other species.
Tugging at heartstrings, while effective on some levels, is ultimately a manipulative device. Solid, direct vegan education is a much more honest approach that leads to a deep and lasting change.
The bottom line needs to be that if we believe it’s wrong/morally unjustifiable to cause unnecessary suffering and death to non-humans for reasons of pleasure, entertainment, comfort and convenience (I frequently remind non-vegans that even the “kindest” slave owner is still a slave owner), then the right thing to do – the morally just thing to do – is to start living vegan and stop being complicit in allforms of animal exploitation, not just the ones some people define as “cruel”. Not everyone agrees on what constitutes cruelty and many people see it as a matter of degrees (horribly cruel, really cruel, somewhat cruel, kinda cruel, not all that cruel so therefore acceptable), and this leads to “humane” this and “cage-free” that and we’re right back to the oumoded, counterproductive 19th-century animal welfare model.
Humans have an uncanny ability to turn off and/or compartmentalize their emotions whenever those emotions run counter to them getting their desires met, whether it be in the consumption of animal products, or rape, or war, or most any violent act. Unless one is socio- or psychopathic (or severely cognitively impaired), everyone knows all those acts of violence constitute “cruelty”, and yet they continue to happen because humans find ways to minimize, justify, rationalize and deny the consequences of their actions to suit their perceived “needs”.
Logic over emotion
Here’s an unflinchingly honest account of one person’s commitment to the ethical principles of veganism, from my friend and fellow vegan advocate Andy Williams:
“Emotions are fickle things. If one bases their actions on an emotion, those actions will change when the the emotion fades. Think back to your first love. Think of how strong those emotions were. Are you still in love with that person? How many people stay with their first love their entire lives?
Sadly, I’ve seen so many people enter into the world of veganism all fired up and filled with enthusiasm. These people had a true feeling of concern, based on their emotional reaction to the plight of animals. They were charged up. They were going to change the world! However, once the practical implications set in, many found it difficult to maintain their original vigor. Eventually, one discovers that you actually have to exert a small amount of effort in the process of obtaining your daily food. One discovers that you can no longer purchase your favorite and familiar products. One discovers that friends and family will do everything possible to shun you and discourage your actions. These setbacks have an enormous emotional impact, and many times this is where the cracks start to form.
A person beset with a whirlwind of mixed emotion has no choice but to start bargaining. Something inevitably has to go. Will it be the comfort of friends and family? Will it be the convenience of brain-dead living? Or will it be this new flame? In far too many cases, I’ve seen an untempered leap into veganism eventually melt into mere welfarism. “I really care about these animals, so I’m only going to eat cage free eggs” and “it’s a step in the right direction at least”, and all of the other rationalizations that I’m sure you’ve heard countless times. People can satisfy their cloying emotional states by taking actions that offer little to no material relief to the animals that they claim to carry so much concern for.
Without the clear understanding of basic concepts like justice and autonomy, then anything goes. Conversely, when one internalizes the fact that any and all use of animals by humans is wrong, then nothing can shake that foundation.
I myself suffered enormously when first going vegan. I was still living at home. My parents saw my decision as a fundamental attack against everything they believed in. One day, I came home to find the locks changed and all of my possessions on the porch. I was shocked. I really had nowhere to go. I had nowhere to store my belongings. I lost everything. I had to drop out of school. I became homeless. This was an extremely emotionally devastating experience, but even then, I knew that our actions toward non-human animals should not be based on emotion, but on logical principles. Animals deserve justice regardless of how it affects us emotionally, and regardless of how difficult it may be. I was looking at death straight in the face and never compromised an inch. I can’t say the same for all the sad souls who have come and gone because they did not understand that all use is abuse and our own personal circumstances should not dictate our actions toward animals.”
Like it or not, each of us has a finite amount of time, energy and resources to spend on our advocacy efforts. Let’s employ those resources in the most effective way we can by engaging in direct, honest vegan education focusing on the fact that allanimal use for human gain is exploitative no matter the perceived level of “cruelty” in any particular form of use. Let’s stay away from confusing words like “cruelty”, “humane”, “treatment” and “abuse” and remember that what we’re working for are justice and an end to use.
[I encourage all readers to click the blue links embedded in this essay and explore the information on those sites. Also, please read our Disclaimerregarding external sites, organizations, individuals, etc.]
Keith Berger and Elena Brodskaya – co-founders, SFVEG
A friend recently suggested I might like a Facebook page devoted to an organization whose goal is to create lab-grown, or cultured, meat. That friend was wrong.
Because I do not support this idea, I won’t link to that page lest anyone think I’m in favor of it (there are several players in that market – my opposition is not to any specific organization but to the idea itself as I will make clear in this essay). However, I would like to share my thoughts on lab-grown/cultured/“clean” meat and welcome comments and conversation on the subject. For simplicity’s sake, I will refer to this product throughout as “cultured meat”.
I see the cultured meat endeavor as problematic in several ways (this is not a comprehensive list by any means).
The current process for creating cultured meat involves the use of fetal calf serum, a product obtained by sticking a needle in the still-beating heart of calf fetuses removed from cows who were pregnant at slaughter (though one potential manufacturer says they’re seeking plant-based alternatives to this gruesomeness). Therefore, this is just another by-product of the exploitative dairy industry and not something I would remotely support. Also, if some companies eventually use plant-based sources but others continue using fetal calf serum, there’s really no telling which cultured meat is ending up on the consumer’s plate.
While it’s true that cultured meat could become an available alternative to the traditional consumption of animal corpses (once it passes the point of being a mere novelty item, if that even happens), this a) does nothing to educate the public that meat and all other animal flesh and secretions are an unnecessary inclusion in human diets and b) helps maintain the status quo and reinforces the paradigm that sees non-human individuals as “things” (objectification) and demands they be enslaved and used as human resources for their bodies and secretions.
The availability of cultured meat does not mean that people will automatically choose to consume it and eschew traditionally-obtained meat just because it’s there. Non-vegans already look askance at vegan food – fruits, vegetables, nuts, grains, seeds, legumes – and think what we eat is weird even though it’s the most natural stuff in the world. Do we really think these same people who handle tofu like they’re trying to defuse a bomb are going to embrace “meat” made in a laboratory or some other industrial setting? As far back as 2013, the animal agriculture industry was already coming up with propaganda designed to shame “real men” into continuing to eat yummy slaughtered animals and not something grown in a Petri dish (the linked article contains the first use I’ve ever seen of the euphemism “live beef animal”. They could’ve saved keystrokes and some of my brain cells by simply saying “cow”. Talk about the language of denial…).
For those non-vegan consumers who do decide they enjoy cultured meat because its texture and taste are similar to traditional meat, what happens when they go shopping or out to eat and the establishments are fresh out of cultured meat, as is bound to frequently happen? Do you think they’re going to order a nice vegan entree instead… or will they opt for a traditional hamburger, steak, pork chop or chicken breast since this is what they’re used to? Because no one educated them about veganism since organizations were too busy trying to make the unacceptable acceptable by creating meat-that-isn’t-meat-but-is-really-meat-but-sorta-isn’t-really-meat-but-is-just-like-meat-but-oh-I-give-up, these consumers will continue purchasing someone’s slaughtered remains and again create demand for the continued exploitation and execution of vulnerable individuals of other species.
The image above illustrates two problems with cultured meat. One is that without a change in the public mindset and attitude toward the use of non-human individuals as “things” to satisfy their desires (said change can be achieved through vegan education), cultured meat will often be passed up in favor of society’s traditional consumption of animal flesh. Another is evident in the “How It Works” diagram in which we see that “Tissue is taken from animal’s muscle”, reinforcing the idea yet again that it is morally acceptable to take that which does not belong to us, in this case a part (size notwithstanding) of a nonconsenting individual’s body to serve our own purposes. Even young children understand intuitively that when something of theirs is taken without their consent, something unfair has happened. It is a sad indictment of our society that when the majority of these children become adults, they will not only accept larger injustices but promote, condone and profit from them despite intuitively knowing that such actions are morally unjustifiable.
In a sense, cultured meat is to traditional meat what methadone is to heroin – a healthier-seeming (on the surface, anyway) alternative promoted as a harm-reduction solution while in reality just creating its own new set of problems. As anyone who’s detoxed from both heroin and methadone will attest, methadone is harder to kick by far (with nearly 40 known withdrawal symptoms that last… and last… and last…) and just another substance on which to form a dependency. Doesn’t it seem logical to avoid the potential negative consequences of both by not using either when there’s absolutely no reason to have them in one’s body in the first place?
There is one particular organization promoting cultured meat (again, I refuse to post a link here and risk even inadvertently promoting such a thing, but feel free to contact me for details if you’d like) co-founded by silver-tongued, supposedly “vegan” hucksters whose combined resumes offer a road map through the very heart of Animal Welfareland, if such organizations even have hearts. These individuals are standing on the ground floor of what may end up being a very lucrative venture, one that will at best do absolutely nothing to further the cause of justice for non-human animals and at worst set the cause back immeasurably. Where it will be productive is in lining their pockets, as they seem to have found a way to become rich(er) at the expense of the animals they purport to want to help. Here’s what one of the co-founders had to say on the subject:
“…we don’t necessarily need to convince people to make decisions based on ethics if we can simply make products that taste as good, cost less, and are equally convenient.”
Uh… I’m sorry… what??? Are you saying we need to put ethics last behind trivial desires like palate pleasure, personal finances and convenience? Why, that sounds a lot like the reasons people choose to consume products of animal exploitation in the first place! And if you believe that people are going to start living vegan simply because you provide them with great tasting alternatives, you’re in denial so deep you’re drowning in it. So, where do the animals figure into this agenda of yours?
“…making a positive difference for the environment, their own health, and animals.” “…a big win for consumers, for our planet, and for animals.” “…people who are devoting their entire lives to alleviating global poverty or saving the world from the effects of climate change or helping animals.”
Ah, I see – the animals come last, as I would expect from someone whose behavior has reeked of speciesism for as long as I can remember. Tell me – since you’ve spent decades working for organizations that are supposedly devoted to animal rights, wouldn’t you agree that the animals’ need for justice is of paramount importance and the rewards we receive by abstaining from animal exploitation are simply positive side effects of finally doing the right thing and not a goal in and of themselves?
“…if we don’t eat animals, we’re likely to live longer and better lives…” “…not eating animals, which is good for their health, will have an immediate and positive effect on our health, too.”
Hmm, guess not. That’s an amazing piece of understatement, by the way, that “…not eating animals… is good for their health”. If anything ever went without saying, it would be that. Alright then, what exactly is your focus?
“The [organization] is focused on using markets and technology to compete with animal-based meat, dairy, and eggs.” “Perhaps most critically, I believe that compassion for other animals, which is perhaps best exhibited by refusing to consume them, will lead to a deeper spiritual health and a clearer conscience, which will also improve our mental and emotional health.”
“Perhaps” twice in the same sentence? That’s equivocation followed by equivocation. If you were on trial and refused to take a stand twice, I believe you’d be held in contempt of court. As for the “clearer conscience”, I have to wonder how clear one’s conscience could be when one purposely chooses personal profit over ethics. I do understand how you, as a career speciesist, would mistake injustice for a lack of compassion and how that would leave you confused as to what a refusal to consume animals (and their secretions, which you seem to have overlooked) signifies. The welfarist statement you’ve made that “compassion for other animals… is perhaps best exhibited by refusing to consume them” would indicate that you believe there is a spectrum of other, not-quite-best-but-still-acceptable methods of showing “compassion”, such as increasing the size of cages in which non-human individuals are confined against their wills, more “humane” slaughter techniques and other “improvements” (alterations, really) in animal slavery that simultaneously help maximize profits for suppliers and maximize donations for animal welfare groups. Not unexpectedly, these are the types of campaigns in which the groups for whom you’ve worked specialize. Statements like this clearly identify the problem with focusing on “compassion”and animal abuse rather than justice and animal use, and equivocation naturally follows. What also naturally follows is that individuals with such attitudes would gravitate toward, work for and create organizations that reflect a similar misunderstanding of the problem and its solution. After all, water seeks its own level and like attracts like.
It’s well past time we stopped looking for every way in the world to get people to stop exploiting non-human animals a little bit at a time (a position and strategy that would rightly be seen as completely unacceptable if the exploited victims were human) and discounting the one that’s actually most effective – clear, consistent, non-violent vegan education. It works.
The simplest and most immediate action one can take to stop the violent oppression and exploitation of the most vulnerable members of our global society – non-human individuals – is to start living vegan. There are no valid reasons not to; there are only morally unjustifiable excuses to hide behind.
Here are links to a two-part podcast (approximate duration 23 minutes) and one other from Vegan Trove that delves deeper into the problems with this idea:
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